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Book Synopsis WANT A NON-CODING JOB AT A TECH COMPANY?Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017)You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here s the secret: you don t need to learn how to code to break into the tech industry.Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security.We ll explain how Google s ad targeting algorithm works, but Google probably won t ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google s ad platform works, you ll be in a far stronger position to come up with good growth
