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Book Details : ●
Author : Michael E. Porter
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Pages : 592 pages
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Publisher : Free Press 1998-06-01
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Language : English
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ISBN-10 : 0684841460
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ISBN-13 : 9780684841465
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Book Synopsis : The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter s Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.Competitive Advantage introduces a whole new way of understanding what a firm does. Porter s groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company s relative cost position. Porter s value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not
