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[Read] PDF Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) - By Peter Fader eBook ENJOY UNLIMITED EBOOKS, AUDIOBOOKS, AND MORE! Simply Sign Up to one of our plans and start browsing. Select a trial membership to give us a try. Cancel anytime.

Book details ●

Author : Peter Fader

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Pages : 128 pages

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Publisher : Wharton Digital Press 2012-05-15

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Language : English

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ISBN-10 : 1613630166

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ISBN-13 : 9781613630167

Book Synopsis Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.