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Title : p.d.f Distribution Channels: Understanding and Managing Channels to Market [PDF EBOOK EPUB KINDLE] By isbn : 0749462698

Book Synopsis Distribution Channels Defining the role and significance of various partners involved in distribution channels, including wholesalers, final-tier channel players, retailers and franchise systems, this text provides an understanding of the entire go-to-market process, explaining channel partners' business models and how to engage with them for effective market access. Full description

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