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FREE [P.D.F] Product Management. Donald R. Lehmann, Russell S. Winer (College Ie (Reprints)) - By Donald R. Lehmann KINDLE ENJOY UNLIMITED EBOOKS, AUDIOBOOKS, AND MORE! Simply Sign Up to one of our plans and start browsing. Select a trial membership to give us a try. Cancel anytime.

Book details ●

Author : Donald R. Lehmann

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Pages : 512 pages

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Publisher : McGraw-Hill 2006-09-01

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Language : English

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ISBN-10 : 0071238328

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ISBN-13 : 9780071238328

Book Synopsis "Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.