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Book details ●

Author : Rajagopal

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Pages : 286 pages

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Publisher : Information Science Reference 2017-09-30

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Language : English

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ISBN-10 : 1522527362

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ISBN-13 : 9781522527367

Book Synopsis Market uncertainty, created by growing competitive dynamics among firms, has proven that conventional strategic plans have little success in the modern corporate sector. Thus, it is imperative to research and to discover new strategies to enhance business performance. Rethinking Market Research for Global Business Integration is an essential reference source for the latest scholarly material on differences between international consumers and cultural norms that affect marketing initiatives, and presents new research designs that increase market share, expand profit, and build market competitiveness. Featuring extensive coverage on a broad range of topics and perspectives such as organizational design, consumer behavior, and globalization, this publication is ideally designed for students, researchers, and business managers interested in the latest tools and techniques for company and consumer growth.