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FREE [P.D.F] Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics) EPUB By Efraim Turban
Book details ●
Author : Efraim Turban
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Pages : 320 pages
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Publisher : Springer 2015-11-18
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Language : English
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ISBN-10 : 3319170279
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ISBN-13 : 9783319170275
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Book Synopsis This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social