Performance Bidding Suite Maximize campaign performance with Google’s most flexible, responsive keyword bid optimization

Technology makes all the difference. Intelligent keyword bidding is at the heart of what makes search advertising campaigns effective. With DoubleClick Search V3 (DS3), you have access to a powerful bid management system that considers dozens of factors to make intelligent bidding decisions in near-real time. Backed by years of search know-how, our proprietary technology is continually improving to deliver optimal performance across millions of keyword searches every single day. In fact, after recent improvements to our system, 88% of DS3 clients saw a significant boost in campaign performance.*

Based on robust, near-real-time data Even the strongest bid optimization technology is only as good as the data it relies on to make bidding decisions. DS3 captures accurate, fresh campaign data from your search campaigns, together with real-time conversion data from Floodlight, DoubleClick’s proprietary conversion tracking system. This gives our Performance Bidding Suite holistic and clear insight into the current search auction landscape as well as your business objectives to make the best possible bidding decisions.

Smart optimization for unique business objectives Regardless of whether you want to achieve a specific cost per action, ad position or target return on ad spend, DS3 allows you to define and optimize toward your precise business objectives by expressing a unique bid for every tagged activity on your site. For example, you can optimize to multiple goals at once, such as achieving a target ad position while hitting a monthly spend target. Or optimize based on varying conversion goals, such as bidding more for keywords likely to drive both registrations on your site as well as purchases, rather than for keywords likely to drive just registrations. Decisions such as these—which can be daunting with manual keyword bidding—are made easy with our automated Performance Bidding Suite.

Continually evolving algorithms, powered by Google technology DS3 powers some of the largest search campaigns in the world, managing bids across millions of keywords every hour, in real time, based on massive amounts of data. Built on Google’s infrastructure, your campaigns run on a dependable bidding platform that can handle even the most complex campaign goals. With years of search advertising expertise, our team is continually investing in and improving the system to help you get the most from every search marketing dollar you invest.

*Google internal data, March 2012

Performance Bidding Suite

Granular controls and customization Our Performance Bidding Suite allows you to leverage the power of our bid optimization while also applying your unique business insights to our technology. Define a bid’s acceptable range, apply different weights to conversion goals, and connect your own business data to DS3 to add another layer of data that lets our bid optimization tools make the best decisions for your campaigns.

Full transparency Automation and optimization don’t have to mean “black box”. Insight into how keyword bid decisions are made is important when relying on automated bid optimization tools. With the Performance Bidding Suite, you can monitor the progress of each goal you’ve set, ensure that changes are made within the proper constraints and see a history of each keyword’s bid and rationale. Our tool also unveils opportunities to increase keyword performance, highlighting areas where manual controls override the system’s ability to maximize performance.



About DoubleClick Search by Google Built on Google infrastructure, DoubleClick Search makes it faster and easier to manage large search campaigns across AdWords, Microsoft adCenter and Yahoo Search Marketing. Powerful, easy-to-use workflow and reporting features save you time, while strategic bid optimization features help you improve performance. Native integration with the DoubleClick platform allows you to manage and track all your digital ad buys across one platform, enabling rich, cross-channel reporting and attribution.

About DoubleClick Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.

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