A GOOD PITCH ANSWERS 4 THINGS: • Who you are • What you do • What you’re looking for • The benefit or value you bring to the table

TAILOR YOUR PITCH TO THEM, NOT YOU • Print out listings for 4-5 jobs similar to the title you’d like to land • Circle common keywords • Integrate these keywords into your pitch

KEEP IT SIMPLE • Keep it to 30 seconds or less (that’s about 75-90 words) • Try this: summarize what you do in a single sentence and ask yourself if a stranger would understand your explanation

PRACTICE SAYING IT OUT LOUD • Have your parents or friends to listen to you run through your pitch. Ask them to give you feedback on any areas they found confusing, then tweak your pitch accordingly

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CREATE YOUR PITCH STEP 1: TELL THEM WHO YOU ARE Name:

What you do:

I specialize in (5-6 words on your unique expertise and skills):

STEP 2: EXPLAIN YOUR SPECIALTIES Identify an industry or company problem:

How you’re qualified to fix it:

STEP 3: SET YOURSELF APART Why you’re the best at what you do (one sentence max):

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CREATE YOUR PITCH STEP 4: PUT IT ALL TOGETHER My name is _____________ (name), and I’m a ________________ (what you do)

who specializes in ____________________________ (unique expertise/skills). I have

a strong track record in ___________ (combine company problem and your solution)

so I’m looking to _________________ (your objective) where I can _________________

(your tailored selling point).

EXAMPLE: My name is Lauren Smith, (name), and I’m a digital marketing professional, (what you do) who specializes in social media and influencer campaigns. (unique expertise) Since the web’s constantly evolving, staying on top of marketing trends can prove challenging. (industry problem) I have a strong track record in implementing new and innovative methods to tap into new opportunities. (your solution) After working at a large marketing firm, I’m looking to expand my expertise by joining a growing brand where I can help reach new audiences. (tailored selling point)

Need some extra guidance? Our experts can help you create a winning personal pitch in a 50-minute tailored session. Explore our new service, Hire An Expert, at: careercontessa.com/hire-an-expert

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