gilli
graphics
Whether you’re after a new car, boat, holiday, home improvements, or almost anything else that takes your fancy, we can help make it happen.
Curious? Just ask. If you’d like more information about how Credit Union SA can help you with your personal finance needs, we’d be delighted to help. Visit creditunionsa.com.au Drop in to your local branch
Here’s how a Credit Union SA Personal Loan can bring your goals within reach:
Personal loans
Call our Member Contact Centre on 8202 7777 Ask a mobile manager
Alternatively, the variable rate option may be a better choice for you if you don’t want to lock in your interest rate, with a choice of secured and unsecured options that both offer great interest rates.
Plus, you’ll also benefit from: • Fast payments with Visa payWave. • No transaction or cash advance fees. • No application fee. • No first year annual fee (just $10 thereafter). • No domestic or overseas ATM withdrawal fees.
• You can apply for as little as $1,000 or as much as $100,000 – depending on what you are looking to purchase. • We offer lower rates if Either way, Credit Union SA’s you provide your vehicle Personal Loans are a great as security. way to help you bring your • You can pay extra into your goals within reach. The Credit Union SA Visa loan whenever you like, credit card also has one of without penalty. the lowest ongoing interest Credit Union SA Ltd Visa credit card Credit Union SA Centre • You can evenABN access your 36 087 651 232 Maybe you need Levelto 3, borrow 400 King William St rates in Australia – just AFSL/Australian Credit Adelaide SA 5000 extra repayments, at any less than $5,000 or want 10.49% pa after your six Licence Number 241066 GPO Box 699 Adelaide SA 5001 time, if you need. more flexibility with your month introductory period. • We can also arrange loan loan? The Credit Union SA Lending products are issued by Credit No. 296559. Before deciding to acquire protection insurance Visa credit card might be the Union SA Ltd.inLoan protection insurance a product, you should consider our is arranged SA as agent disclosure case times get tough.by Credit Union best choice for you. documents to determine of Allianz Australia Insurance Limited ABN 15 000 122 850 AFSL 234708
whether the product is suitable having regard to your particular circumstances
and Allianz Australia needs.. Fixed rate or variable rate? Life Insurance It has one of or Australia’s ABN 27 076 033 782 AFSL It’s entirely upLimited to you. lowest introductory rates BRC_1010 011114 – just 4.99% pa fixed for Both options provide you a the first six months – but choice of flexible loan terms importantly that rate applies and repayment options. to purchases and cash There are no monthly loan or advances, as well as any account keeping fees either balance transfers you make way – plus no penalties for during that time. early repayment.
If you have an acceptable vehicle to use as security, a Credit Union SA Fixed Rate Personal Loan provides budgeting certainty for a full five years, then converts to a Variable Rate Loan for the remainder of the loan term (if any). A Fixed Rate Personal loan is a great choice if you want to make sure your repayments won’t change over the period.
CORPORATE / product
Credit Union SA / Creative Product brochure for Personal Loans—one of a suite of dl brochures designed to inform customers about the different financial products on offer.
Overdraft Perhaps you would prefer an overdraft on your transaction account? By arranging an overdraft on your transaction account, you can draw on additional funds in your account whenever you need it. There are no ongoing or monthly fees and you only pay interest when you use it. It’s a simple and easy way to access additional cash over and over again, as the overdraft remains in place until you ask us to remove it.
Helping you stay on track Loan protection insurance1 Credit Union SA can also help you protect your purchase with loan protection insurance. Issued by Allianz Australia,
it helps you to continue making repayments in the event of unforeseen circumstances, such as death, disability or involuntary unemployment. Find our current rates schedules on our website or ask for them in-branch.
Would you love $100 for 15 mins of your time?
Would you love $100 for 15 mins of your time? Could you save hundreds with a Credit Union SA Visa Credit Card? A quick 15-minute consultation with your school’s Credit Union SA School Community Rewards Representative to find out is all it takes. And the $100 will be paid even if you don’t choose to switch cards. But don’t forget, this offer is strictly limited to Term 2, 2016, so don’t delay.
Call your School Community Rewards Representative, Mark Kohler on 8202 7675, or visit creditunionsa.com. au/scr-term-2-special-offer
Review your credit card with us and we’ll give you $100* *The appointment bonus is limited to one per household. This offer is available 2 May-8 July, 2016 and may be withdrawn at any time. The school takes no responsibility for any advice or product provided by Credit Union SA. Terms and conditions available on request. All banking products described in this brochure are issued by Credit Union SA. Before acquiring any financial product you should consider whether or not it is suitable for you. Credit Union SA Ltd ABN 36 087 651 232 | AFSL/Australian Credit Licence 241066 | Credit Union SA Centre, Level 3, 400 King William St Adelaide SA 5000
Would you love $100 for 15 mins of your time? Call Dimitri Carapetis on 8202 7673 or visit creditunionsa. com.au/scr-term-2-special-offer
CORPORATE / campaign
Credit Union SA / Creative Concept and collateral including brochures, posters, advertisements and web banners. The brief was to invite customers to a 15 minute credit card discussion with the incentive of $100 cash.
Easy Budget Account
What would happen if a bill came in higher than estimated? Our Easy Budget Account has what we call a ‘Rainy Day’ balance. If a bill comes in for less than the estimated amount the excess funds for that bill are added to this balance. In this way, if there are ever any bills that come in for an amount greater than your estimate, the Rainy Day funds may be utilised to pay these bills. Ready to make your life easier?
Making life easier!
To find out more about opening a Credit Union SA Easy Budget Account, or arrange an obligation free chat with one of our friendly consultants: visit creditunionsa.com.au/ easybudget call our Member Contact Centre on 8202 7777 or drop into your nearest branch.
CORPORATE / campaign
Save time, gain peace of mind Open a Credit Union SA Easy Budget Account today and make life easier.
Credit Union SA / Creative Easy Budget Campaign. Visual concept and collateral, including brochures, posters and web banners. The brief was to communicate an accouint that offers to take care of your bills.
Foreign Exchange
CORPORATE / product
Credit Union SA / Creative Product brochure for Foreign Exchange. The brief for this project was an informative brochure for foreign exchange.
Credit Union SA / Creative ‘8 out of 10 campaign.’ Visual concept and collateral. The brief was to communicate that 8 in 10 people are under-insured.
are you one of
the 8 in 10? Call 8202 7777, ask a mobile manager, visit a branch or creditunionsa.com.au
Credit Union SA Ltd ABN 36 087 651 232 | AFSL/Australian Credit Licence Number 241066 Credit Union SA Centre, 400 King William Street, Adelaide SA 5000
CORPORATE / campaign
Credit Union SA / Creative Concept and collateral for the ‘enviro home loans’ campaign.
Our unsecured environmental home improvement loans can help you reduce your impact on the environment and improve your home*
Call us today for more information 8202 7777 What you need to know about enviro loans
* Rate is fixed at 9.49% for 5 years, and then reverts to the then current special variable loan rate. Maximum loan amount $30,000. Comparison rate of 9.49% based on an unsecured loan of $10,000 taken over 3 years. This offer is limited and may be withdrawn at any time. Rate current as at 18th March 2013. Normal lending criteria, fees and charges all apply. Terms and conditions are available upon request. WARNING: This comparison rate is true only for the example given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different rate. A comparison rate schedule is available by contacting us or referring to our website.
CORPORATE / campaign
Credit Union SA / Creative Concept and collateral for a free ‘first home buyer’ seminar.
Free Seminar
first home buyer
presented by Credit Union SA date: 17 April 2013, 6-7.00pm venue: Golden Grove Village Shopping Ctr. book on-line at: creditunionsa.com.au or call: Debbie on 8202 7721 e:
[email protected]
mak ing your dream home a realit y looking after locals since 1958
CORPORATE / campaign
Free Seminar
first home buyer
presented by Credit Union SA date: 17 April 2013, 6-7.00pm venue: Golden Grove Village Shopping Ctr. book on-line at: creditunionsa.com.au or call: Debbie on 8202 7721 e:
[email protected]
mak ing your dream home a realit y www.creditunionsa.com.au
Home and Contents Insurance We dwell on quality so you can live with peace of mind Allianz Home and Contents insurance through Credit Union SA incluces a range of features and benefits designed to give you peace of mind. Pay by the month at no extra premium; dedicated claims support 24/7; up to a 30% no claims bonus; Visit creditunionsa.com.au for full details terms and conditions.
eStatements Ready to bypass the snail mail trail? If you’re ready to make the change register through internet banking. Log on to www.creditunion.sa.com.au click the ‘Accounts tab’, then ‘manage eSatement’ and follow the simple instructions. If you aren’t registered for Internet Banking, but would like to be, call us on 8202 7777 or enquire at your local branch.
CORPORATE / statement ads
Credit Union SA / Creative Example of advertisements, from part of a suite of advertisements for Credit Union SA corporate Statements.
Internal use only
Marketing update September/October 2015
In this edition: • Home loan campaign • Home insurance – Emergency Home Assistance • Car loan campaign • Credit card overview • Update member contact details • Bridges – Leigh Creek support • Welcome Jess Hills • Digital Project • Sponsorships • Pageant update
Our home, sweet home loan campaign The spring home loan campaign is in full swing! With a comparison rate drop to 3.99% pa on new variable rate loans of $200,000 for owner occupiers, we’ve got a great home loan all sewn up.
We have also sent an eDM, and begun digital and social advertising that links to our campaign landing page.
Point of sale (POS) is a strong visual as the primary feature in all branches and on our website!
We’ve created specific content and website pages for: first home buyers, refinancers and teachers. You can watch our campaign video here. But our sweet offer can’t hang around for long! Offer ends 19 October 2015. Don’t forget to use the campaign code in Prosper: Spring Home Loan.
Emergency Home Assistance – Home insurance campaign Throughout October and November we will be supporting an Allianz Insurance promotion for a new service to complement home and landlord insurance sales. Emergency Home Assistance is a concierge service that can help connect you with a tradesperson for assistance with 10 common home emergencies, 24/7, 365 days a year. This promotion offers Emergency Home Assistance included for a limited time, at no extra cost when you take out Allianz home or landlord insurance through Credit Union SA between 5 October and 27 November 2015. This campaign will be supported with POS, direct messages and social media. More details to come!
1
CORPORATE / Newsletter
Follow and like us today!
Credit Union SA / Creative Newstletter.
‘pop up’
garden party ADELAIDE FRINGE ‘Victoria Square A Unique Garden Party, unlike anything Adelaide has ever seen before, right in the heart of the City’.
When: Thursday 6th March , from 5.30pm Where: Royal Croquet Club, Victoria Square Transport: We will depart the Credit Union SA Centre at 5.20pm and head down on foot. If you’re unable to make it by this time, please let one of the committee members know, so we can arrange to have your name left on the door. RSVP: Weds 5th March. Email SocialClubCommittee group in Lotus Notes. All staff welcome. Non-Social Club members at cost. A reminder that Credit Union SA promotes the responsible consumption of alcohol, and staff are reminded to make their own arrangements for suitable transport following the event to ensure they arrive home safely on the evening.
Credit Union SA / Creative The brief was for a poster/invite for the Credit Union SA Social Club, to reflect a ‘pop up’ event.
The So
cial Club Carnival
venue
The Boho Bar, 27 Unley Rd, Parkside
date
Sat 21st June, from 7pm
dress
Smart casual. It’s not fancy dress, but carnival accessories are an advantage with door prizes & best ‘Carny’ awarded on the night.
ROLL UP ROLL UP! THIS IS THE ONE YOU’VE READ ABOUT, YOU’VE HEARD YOUR NEIGHBOURS TALKING ABOUT IT, AND HERE IT IS!!!
Credit Union SA / Creative The brief was for a poster/invite with a carnival atmosphere for the Credit Union SA Social Club.
re live the pageant -
Please come and re-live the fun!
It’s our way of saying ‘thanks’ for making the 2010 Credit Union Christmas Pageant such a magical day!
Sat Nov 13 - 11am-2.30pm Gilbert Street Hotel - 88 Gilbert Street, Adelaide RSVP by Fri 5 Nov for catering purposes p: 8202 7523 e:
[email protected]
Credit Union SA / Creative The brief was for a party invitation. The headline ‘re-live the pageant’ is reflected in the compilation of costumes within the one image.
The Angel Pickers / Brand Identity Wholesale hobby farmer and flower grower. The brief was for a brand identity that reflected a home grown, recycled feel, with an emphasis on the icelandic poppy.
The Angel Pickers The Angel Pickers
Ingrid Canala hobby farming 0458108494
[email protected]
Art and Produce of the Adelaide Hills
Sam Hills / Brand Identity The brief was to reflect a graphic designer with an emphasis on detail, that is communicated in the inverted quotation marks symbol.
sam hills
graphic design
sam hills
graphic design
sam hills graphic design 0478 114181
[email protected]
sam hills graphic design ABN 02 005 698 721 0478 108984
[email protected] samhills.com.au 54 Hill Street, Adelaide, SA 5000
‘
‘ www.samhill.com
54 Hill Street, Adelaide, SA 5000
by Kalilah
Raw Bliss Desserts by Kalilah raw_bliss_desserts m 0437185385 organic raw vegan desserts wholesale and private orders
Raw Bliss Desserts / Brand Identity Brand Identity creative for Raw Bliss Desserts. Business cards and banner.
Kate & Jol Temple Story Trove Phil Cummings Slingsby – The Young King Tamsin Janu Andy Joyner Story Trove Kamishibai Andy Griffiths Story Trove
9.50am 10:25am 11.05am 11.45am 12.25pm 12.55pm 1.30pm 2.10pm 2.50pm 3.20pm
9.30am – 10.00am – 10.35am – 11.15am – 11.55am – 12.35pm – 1.05pm – 1.40pm – 2.20pm – 3.00pm –
Kate & Jol Temple Story Trove Phil Cummings Slingsby – The Young King Tamsin Janu Andy Joyner Story Trove Kamishibai Andy Griffiths Story Trove
9.50am 10:25am 11.05am 11.45am 12.25pm 12.55pm 1.30pm 2.10pm 2.50pm 3.20pm
9.30am – 10.00am – 10.35am – 11.15am – 11.55am – 12.35pm – 1.05pm – 1.40pm – 2.20pm – 3.00pm –
Sun 28th Feb
day 1 Sat 27 Feb Sat 27 Feb
.
In the big white tents Nest Studio will be making poetry books and hosting the Press Club and Little Artists. Drop by for a story or maybe a game and please help make the official Writers’ Week bookmarks. Nest Studio
The delightful Evelyn Roth returns with her Nylon Zoo. Come along, grab a costume and prepare for a parade, followed by a very special story. Evelyn Roth’s Nylon Zoo
Maisy Mouse returns to Kids’ Weekend and this time she is bringing along her creator Lucy Cousins for a kids only mural making session. Mr Peacock will be there too and he’ll tell Maisy stories. (Sessions at 10am and 12pm each day). Maisy Mouse
WEST STAGE 9.30am The Short Story Etgar Keret, Fiona McFarlane, Jim Shepard
This year the Story Tent will feature a swag of writers including the sometimes naughty Andy Griffiths. Story Trove will tell stories and Foley and Slingsby will introduce us to a young king.
10.45am
Life Lessons Drusilla Modjeska, Beth Yahp
12.00pm
On Memory Jesse Ball, Anna Smaill, Laura van den Berg
1.15pm
The Water Knife Paolo Bacigalupi
Sat 27 Feb–Sun 28 Feb, 9.30am–3.30pm
Kids’ Weekend returns with two big days of stories, painting, printing, parades and a giant mouse. Join us for some full-on fun! Free event for ages 12 and under
The Story Tent
with MC Sam Mcmahon 2.30pm
The Map of Time Félix J Palma
3.45pm
Adelaide Festival Awards
5.00pm
Plain Speaking Jane Jane Caro
story tent program
kids weekend
EAST STAGE 9.30am A Place Called Winter Patrick Gale
general information Bookings
Adelaide Writers’ Week sessions held in the Pioneer Women’s Memorial Garden are FREE and no bookings are required.
Access
We make every effort to ensure Adelaide Festival events are accessible to our whole audience. When booking tickets, please inform the operator of any access requirements.
Wheelchair access
Pioneer Women’s Memorial Garden is wheelchair accessible. There is a power recharge station available.
Sign interpreting
Visit adelaidefestival.com.au to download an Auslan request form for sessions of your choice.
adelaide writers’ week 2016 10.45am
One Life Kate Grenville
12.00pm
Legacy Magda Szubanski, Leah Kaminsky
1.15pm
Still Alice Lisa Genova
2.30pm
A Golden Age Laura Thompson, Robert Wainwright
3.45pm
Keating Kerry O’Brien
5.00pm
Dawkins on Dawkins Richard Dawkins
National Relay Service
Contact the Adelaide Festival through the National Relay Service on 133 677 then 08 8216 4444 or via relayservice.com.au
day 2 Sun 28 Feb
Assistance Dogs Watering Station
Available at Pioneer Women’s Memorial Garden.
WEST STAGE 9.30am The Pacific Rob Mundle, Simon Winchester
Join us online
Adelaide Writers’ Week #AdIWW (insert Twitter logo) @adelwritersweek
10.45am
The Seven Good Years Etgar Keret
1.15pm
On Being Worried Kate De Goldi, Darren Groth
2.30pm
Twins Bernard Beckett
3.45pm
Rough Places Stephen Daisley, Rohan Wilson
5.00pm
The Doctor Mohamed Khadra
27 Feb - 3 Mar 12.00pm A Marriage Lauren Groff, Virginia Reeves Pioneer Women’s, Memorial Garden free entry
EAST STAGE 9.30am How Enid Blyton Changed My Life Robert Dessaix 10.45am
Coffin Road Peter May
12.00pm
Something for the Pain Gerald Murnane
1.15pm
Traveller’s Tales Fran Bryson, Beth Yahp
2.30pm
Political Women Jane Caro, Annabel Crabb
3.45pm
The Life of Elves Muriel Barbery
5.00pm
Reckoning Magda Szubanski
Design: Jen Collins Photos top to bottom: Hugh Justham, Kim Lau, Laura, Oscar & Kalilah Peters
Adelaide Writers Week / Creative concept The brief was for a Uni SA project to design a new 2016 Adelaide Writers Week program.
Concertina brochure / Concept. negative space
fold line
‘All things exist in interactin to other things’
ve space
separation and contrast
summary
design acknowledgements
In this design by Jake Wyatt vertical and horizontal
The area of design that has no content is the negative
1
Letter ‘g’ by Jennifer Collins
lines are created through negative space, they frame
space; this area is important in shaping the whole
engaged with it. In this example of masculine
the positive spaces creating contrast and form. The
design. Areas of negative space are forms that can be
3
Numbers by Claudia Keough
nine type, the negative and positive space
negative spaces create the separation that makes this
controlled and manipulated.
4/5
Legible by Jennifer Collins
Contrast between areas of negative and positive space
6/7
Little wheels by Molly Patton
can be utilised in design to create a focal point, where
9
Triangles by Amber Elliott
10
Letter ‘g’ by Jennifer Collins
12
Circles by Jennifer Collins
elements are placed asymmetrically on the page to
13
‘M & f’ by Jennifer Collins
achieve movement and visual interest. The areas of
14
Vertical and horizontal lines by Jake Wyatt
16
Red strokes by Nicholas Astanei
e use of negative space is appealing to the they have to work out the design they will Type Personality
Every font communicates on both a conscious and subconscious level. Two major areas of communication are gender and era. Choosing the correct font to reflect the personality of a design is crucial to its success. Thick fonts with hard edges tend to look more direct and masculine whereas curvy thin fonts appear more feminine. As shown in this spread where the flowing form of the letter ‘f ‘creates an interesting and dynamic negative space.
d with. An ornate letter F gives movement
design dynamic and visually appealing. “Without
metry through its flowing form, it becomes
separation and contrast form disappears” (Lupton &
However, when using softer colours and diffused edges fonts can take on a different feeling, as demonstrated overleaf.
mic space in comparison to the solid black
Phillips, 2008).
The flowing negative space allows the eye to
large areas of negative space around an object bring
The positive and negative spaces are working together
and achieves balance with the positive space
focus to that object.
to create movement and direction.
ign.
Negative space is used to create visual tension where
index
positive and negative space
negative space become dynamic and interesting forms
3
An object is seen in relation to its surroundings; the
balance
masculine and feminine personalities
8
the empty space
Negative space is an integral part of balance, it
is thoughtfully used together with design principles such
effects the overall look, the focal point, and legibility.
experience. For example we view a building in relation
as contrast, asymmetry, rhythm, movement, scale and
If the placement of positive to negative space isn’t
to its surroundings and a subject in a photograph in
unity to achieve a controlled visual outcome.
working the eye will get stuck in a particular place
11 composition
relation to its setting.
11 texture
In design, form refers to a shape which is known as
13 creative space 15 separation and contrast
form is known as the negative space. Negative space
The New Basics, Princeton Architectural Press, New
In this design on legibility effective use of positive to
is an important aspect of design. Spaces around and
York, 2008
negative space animates the composition. A dynamic balance between form and the surrounding space
David Dabner, Sheena Calvert, Anoki Casey, Graphic
is achieved through the uneven and asymetrical
Design School: the principles and practices of graphic
placement of elements. Visual tension and impact is
design, John Wiley and Sons Inc., New Jersey, 2010
effect on each other, creating a harmonious relationship
fold line
together to achieve a balanced result.
Ellen Lupton and Jennifer Cole Phillips, Graphic Design
composition of positive and negative space has an
16 bibliography
element is seen in context to each other, and works
positive space, the empty space in and around the
experience and become active, interesting forms. The
16 acknowledgements
and the design doesn’t flow. In other words, each
bibliography
between elements are powerful in shaping our visual
16 summary
balance
A designer understands negative space as a shape that
space within the object and around it defines our visual
between the two brings energy and visual impact.
Richard Poulin, the language of graphic design,
Usually we notice form before we see the space around
Rockport Publishers, Inc., Massachusetts, 2011
created by positioning the larger letters to bleed off the page, whilst the smaller scale type gives balance and contrast.
it, however, as demonstrated in the design of numbers
composition
on this page, sometimes positive and negative space is described as ambiguous, it challenges the viewer to
15/16
13/14
separation and contrast
summary
design acknowledgements
In this design by Jake Wyatt vertical and horizontal
The area of design that has no content is the negative
1
Letter ‘g’ by Jennifer Collins
3
Numbers by Claudia Keough
Information is broken into areas of larger and smaller
and asymmetry through its flowing form, it becomes
relation to a dominant subject, however as shown in the
of their own, the void is equally appealing as the form.
6/7
Little wheels by Molly Patton
can be utilised in design to create a focal point, where
9
Triangles by Amber Elliott
the overlapping of positive space creates areas of
10
Letter ‘g’ by Jennifer Collins
texture that are darker and more pronounced than the
negative space
texture
Jennifer Collins
Texture is created through the combination of positive
masc
and negative space, as shown on the cover designs,
areas with more negative space.
12
Circles by Jennifer Collins
elements are placed asymmetrically on the page to
13
‘M & f’ by Jennifer Collins
achieve movement and visual interest. The areas of
14
Vertical and horizontal lines by Jake Wyatt
of text that can make type more legible. For example
16
Red strokes by Nicholas Astanei
when leading is set looser the negative space enhances
Type is an important area of design that is influenced by negative space. Leading is the space between lines
the legibility of text and creates a lighter texture.
A designer understands negative space as a shape that
When leading is set more tightly the text is less legible
is thoughtfully used together with design principles such
and the texture appears heavier. The shape of the
as contrast, asymmetry, rhythm, movement, scale and
text block therefore becomes more defined. A heavier
unity to achieve a controlled visual outcome.
weight font also produces a darker texture which is often good for headlines.
bibliography Ellen Lupton and Jennifer Cole Phillips, Graphic Design The New Basics, Princeton Architectural Press, New York, 2008 David Dabner, Sheena Calvert, Anoki Casey, Graphic Design School: the principles and practices of graphic
11/12
design, John Wiley and Sons Inc., New Jersey, 2010 Richard Poulin, the language of graphic design, Rockport Publishers, Inc., Massachusetts, 2011
negative space Jennifer Collins
15/16
2/3
in the design.
the negative spaces are interesting and dynamic areas
Contrast between areas of negative and positive space
of their own.
However, when using softer colours and diffused edges fonts can take on a different feeling, as demonstrated overleaf.
wander, and achieves balance with the positive space
composition on the cover designs, pages 1 and 10,
Legible by Jennifer Collins
negative space become dynamic and interesting forms
Thick fonts with hard edges tend to look more direct and masculine whereas curvy thin fonts appear more feminine. As shown in this spread where the flowing form of the letter ‘f ‘creates an interesting and dynamic negative space.
letter M. The flowing negative space allows the eye to
Background can be seen as passive and unimportant in
4/5
Negative space is used to create visual tension where
Choosing the correct font to reflect the personality of a design is crucial to its success.
the dynamic space in comparison to the solid black
shapes that are unified through scale and colour.
controlled and manipulated.
to create movement and direction.
Every font communicates on both a conscious and subconscious level. Two major areas of communication are gender and era.
are played with. An ornate letter F gives movement
negative spaces create the separation that makes this
focus to that object.
Type Personality
and feminine type, the negative and positive space
space; this area is important in shaping the whole
large areas of negative space around an object bring
viewer. If they have to work out the design they will
be more engaged with it. In this example of masculine
As demonstrated in the spread of circles on page 12
design. Areas of negative space are forms that can be
The positive and negative spaces are working together
A creative use of negative space is appealing to the
where the viewer can effortlessly appreciate the design.
lines are created through negative space, they frame
Phillips, 2008).
creative space
space and asymmetry can create a dynamic outcome
the positive spaces creating contrast and form. The
separation and contrast form disappears” (Lupton &
Jennifer Collins
visual outcome of a design. A good use of negative
and there is no discernible dominance.
design dynamic and visually appealing. “Without
negative space
Negative space has an impact on composition and the
find a focal point, where form is balanced with space
5
5
positive and negative space
of their own.
fold line
Magazine Design / Concept
a touch of class
JUNE 2016
Mojo Ceramics COOL DECOR IDEAS RUSTIC CHARM
An environmental fit-out 164
Contents
THE BEST IN LIGHTING
Sydney: 02 9278 7822 52 George Street, Bondi Melbourne: 03 9731 4200 97 Lindon Road, Brunswick Brisbane: 07 3410 6632 27 Arthur Street, Fortitude Valley
within.com.au
Perth: 0472 785 881 Adelaide: 0421 179 586 Mojo Cermaics, Sohne AG, Sweden
[email protected] - www.mojo.com
projectB - front coverv3.indd 1
Visit stylehouse.com.au to browse our full collection of home interiors Mag Spreads Packaged for output.indd 2-3
Aust $11.95 Issue 164 NZ $13.95 www.within.com.au
11 9
313496
703227
Things we Love
Homes
Features
88/Difficult Spaces
6/Retro Chic
10/Lighting
An example of how a difficult room can be transformed into an inviting, light and airy space, through colour and lighting.
A charming hills retreat, renovated on a small budget and given a retro vibe.
Our special feature on lighting, discusses the best lighting choices for a variety of scenarios for the home and office.
96/Texture
Award winning re-fit of an inner city cafe with an eco, rustic charm.
How the introduction of texture can create snugness and warmth.
25/Heritage Challenge How the interior design of a heritage homestead achieves a fresh look and
32/Rustic Charm
80/Raw Elegance A weekend shack renovated by interior designer, Lisa Smith, achieves a simple, elegant look.
feel Chic whilst managing to retain its beauty, home makeover PLUS: Retro - Bridgewater 74/Office Fit-Out integrity and charm.
61/Green Environment Greenery injects a fresh feel into any environment, and contributes to higher air quality. This feature explains the use of plants to enhance spaces.
43/Flooring
A surprising transformation of banking 11/05/2016 5:56of PMAdelaide. offices in the eastern suburbs
This in-depth article on flooring, explains the 'pros and cons' of different flooring options and how to choose the most suitable flooring for your space.
52/Small Spaces
13/Paintings
A surprising outcome, when a high rise apartment has an interior fit-out, utilising an efficient and effective use of space.
A showcase of some beautiful works of art used to enhance a home/office interior.
within/3
11/05/2016 5:57 PM
Magazine Design / Concept Includes illustrations on lighting spread.
Lighting Design Rationale The name Within is chosen to convey interior spaces, with a sub head 'interior design' under the name to support the content and attract the target audience.
4
The target audience is anyone in the market of buying, renovating or building a new home and interested in home interiors. As a generalisation this would probably cover the 30–70 year old age group. To cater for the range of ages the style of the magasine is modern, but with a hint of classic, with the interiors targeting middle to high end of the market. The nature of the magasine requires strong visuals accompanied by informative articles.
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Arial black is used for the name of the magasine, it's a highly legible typeface and the weight gives the brand name a strong, clear identity. The word 'in' is incorporated into the letter 'h' in a contrasting colour to reinforce 'interiors'. Futura typeface is used for the body text, it's large counterspaces make it easy to read at smaller sizes, and a wide range of weights help with hierarchy of information. This is contrasted with Baskerville, for major headings, a transitional typeface with refined serifs for a hint of class and refinement—fitting for home interiors and the target audience. The hand drawn element of the chandelier on page 5 introduces the spread regarding lighting on pages 17, it was scanned into illustrator, live traced, a thicker line weight applied, and some colour added. The other hand drawn element on this page was also scanned into illustrator, live traced and a wood pattern applied. A table is used here to list lighting suppliers.
Touch of Class 1 Mutina 'high class' wood stool
The light globe on this page, and the stylehouse logo on page 2 are vector graphics —drawn in Illustrator. These home interiors will add a touch
of elegance to any home. The bar stool, pictured above, by Mutina is an example of high quality material and craftsmanship. The company design and hand make all of their products from their warehouse in South Australia. Check out their website mutinawood.com.au for all the products on offer.
This fabulous silk deer cushion by Tactile is a delightful find, we've teamed it with this deep blue wool chair from Franco Interiors, which provides contrast in colour, texture and pattern. The terracotta lady sculpture form Mojo completes the scene.
$350
mutinawood.com.au
$299
allaboutlights.com.au
$107
company gubidesigns.co.uk
$150
tactile.comOrnare Lighting Australia
28 Fullarton Road, Adelaide
08 8362 3029
artemide.com.au
Blue 'rounded bucket' wool chair from Franco $650
Australian Lighting Oakleigh East francointeriors.com Beacon Lighting Mile End mojo.com Oz Lighting
1704 Princess Highway, Melbourne
03 9548 9200
aulightingandfans.com.au
The magasine demonstrates variety on each page, to keep the readers interest and to best display the images and content. All text and images follow a grid and a flow line set 2 'Happy pendant' in yellow from all about lights at 35mm and 60mm from the top of the page. Master pages have been used to set the flow lines, columns and page numbers. 3 Gubi designed bowls All photography and imagery is original. Interior photographs are from private residence, 4 photographs on pages 14 and 15 were taken at Troppo Cafe, Whitmore Square. Furniture, glass, ceramics and lighting are photographed at The Jam Factory, Aptos Cruz,5 and Matt Blatt, Adelaide. The advert on page 2 is a photoshop montage, and all images on pages 12 and 13 are contoured, using clipping paths. 6
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Tactile 'deer cushion' in silk
Terracotta Mojo 'Lady sculpture'
$400
Stockists
Light Up Australia Ambience Lighting
address
phone
121 Railway Terrace, Adelaide
08 8351 8789
web
beaconlighting.com.au
17/31 Maddox Street
02 9953 9167
ozlighting.com.au
1/2-8 Boden Road, Sydney
02 8811 1688
lights2you.com.au
316 Heidelberg Road, Melbourne
03 9486 3699
ambiencelighting.com.au
Decor Lighting Adelaide
24 The Parade, Adelaide
08 8362 0788
decorlighting.com.au
Eagle Lighting Australia
17-19 Jets Court, Melbourne
03 9344 7444
eaglelighting.com.au
Discount Lighting
1 Abercrombie Steet, Perth
07 3892 4020
discountlighting.com.au
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Mojo not only offer bespoke design and hand made sculptures, but the very best in ceramics and glassware from dining table settings to more elaborate pieces for gifts and for the love of art.
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Jen Collins • graphic designer 0478 114 181 •
[email protected] www.gilligraphics.com
