Allurent Allurent on Demand: Making the Leap to Cloud-based Saas Joe Chung, Co-founder & Chairman [email protected]

© Allurent, Inc. 2009. All rights reserved. Confidential

Original Game Plan • Phase I: – Go after tip of pyramid with combo of high end consulting and product license sales – Prove value proposition with highly respected, anchor customers – Build a premium brand that stands for the next generation of online shopping

• Phase II: – Expand offering to mid-tier with a simpler on-demand service – Pursue adjacent channels: mobile, social, in-store

© Allurent, Inc. 2009. All rights reserved. Confidential

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Off to a pretty good start… Revenue (millions) 6 5

4 3 2 1 0 2005

© Allurent, Inc. 2009. All rights reserved. Confidential

2006

2007

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…with excellent case studies … 24% increase in cart conversion 75+% customers say faster, easier, more satisfying

19% increase in cart conversion 37% more products viewed per session 27% increase in items per order 80+% customers say faster, easier, more satisfying

62% increase in conversion 41% more products viewed per session 11% more likely to recommend

20% increase in add to bag from Express Shop

25% higher conversion 92% customer satisfaction 60% highly satisfied – 5 out of 5 © Allurent, Inc. 2009. All rights reserved. Confidential

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© Allurent, Inc. 2009. All rights reserved. Confidential

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… until we had the

© Allurent, Inc. 2009. All rights reserved. Confidential

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… and selling to retailers got hard • Retailers saw softness even before the Fall 2008 and became more risk averse • Integrations of licensed modules were increasingly viewed as too complicated, expensive, and risky • Sales cycles were growing longer as customers delayed capital spending commitments • And then the tsunami hit…

© Allurent, Inc. 2009. All rights reserved. Confidential

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October 2008 • Dramatic staff and cost reduction • Enterprise License and Consulting business effectively wiped out for at least 1 year • Switched to 100% commitment to Allurent on Demand (Phase II) – Inside Sales – Monthly recurring revenue – R&D focus on re-architecting offering for cloud-based service

© Allurent, Inc. 2009. All rights reserved. Confidential

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Leap to SaaS • Pros: – – – –

easy to integrate: get out of the IT development loop highly dependable recurring revenue stream renewal rates tend to be high easier for many customers to purchase services vs. IT capital spending – incremental customers past the “magic number” are generally very profitable

• Cons: – defers cash into the future – prepayment terms are difficult until well established – consumes capital until there are enough customers signed up

© Allurent, Inc. 2009. All rights reserved. Confidential

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© Allurent, Inc. 2009. All rights reserved. Confidential

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AoD: Library of Experiences

© Allurent, Inc. 2009. All rights reserved. Confidential

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+ Content Management Tool • Drag-and-drop control • No IT involvement • Changes take minutes

© Allurent, Inc. 2009. All rights reserved. Confidential

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Social Commerce On your site

© Allurent, Inc. 2009. All rights reserved. Confidential

Or where your customers are

Allurent on Demand 1. Widget Branding 3. Publishing

2. Merchandising

AoD Cloud Servers

Catalog Data .com Servers

6. Widget embed

5. HTML Page

7. Add-to-cart

© Allurent, Inc. 2009. All rights reserved. Confidential

4. Shopping

AoD Customers

© Allurent, Inc. 2009. All rights reserved. Confidential

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Case Study: Charlotte Russe 300% increase in revenue per visit 10% higher units/order 70% less time weekly re-merchandising

“Allurent on Demand provides highly successful shopping experiences that match our branding at a fraction of the cost and complexity of building from scratch with a design team.” – Craig Gillian, Director of eCommerce, Charlotte Russe © Allurent, Inc. 2009. All rights reserved. Confidential

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Case Study: Flooring America

500% more products viewed

250% increase in conversion

“2009 means picking projects that drive real results, quickly and efficiently. Allurent on Demand’s interactive merchandising passes that test. We’re looking forward to more to come.” – Debi Binder, Vice President of Marketing, CCA Global Partners © Allurent, Inc. 2009. All rights reserved. Confidential

Outlook • Retail sales appear to be recovering • E-commerce leading the trend (2009 Cyber-Monday up 5%) • AoD offers a strong value proposition as evidenced by building market traction amidst a challenging environment • Entering the main e-commerce selling season with a good pipeline – we expect recent sales trends to continue

© Allurent, Inc. 2009. All rights reserved. Confidential

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Allurent

© Allurent, Inc. 2009. All rights reserved. Confidential

POWERING SUPERIOR ONLINE SHOPPING

Phase I: – Go after tip of pyramid with combo of high end consulting and product license sales. – Prove value proposition with highly respected, anchor.
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