Product Madness drives installs and lowers costs by adopting Universal App Campaigns
“We’re very pleased with the results and the simplicity in campaign set-up, which allowed us to cover Search, Display, YouTube and the Play Store.”
Goals
Results
• Generate maximum reach in promoting Heart of Vegas app
• 26% uplift in installs
• Simplify campaign setup
• 2.2x higher ROI compared to other Android user acquisition channels
- Mark Beck
Approach
VP for Finance and User Acquisition
• Implement three-month test of Universal App Campaigns (UAC) • Establish a target cost-per-install (tCPI) • Increase budget while decreasing target CPI to improve spend efficiency
• 25% lower CPI
Product Madness drives installs and lowers costs by adopting Universal App Campaigns
25% lower Cost per Install
“We’re very pleased with the results and the simplicity in campaign set-up, which allowed us to cover Search, Display, YouTube and the Play Store.” - Mark Beck VP for Finance and User Acquisition
2.2x higher ROI compared to other Android user acquisition channels
26% uplift in installs
Product Madness drives installs and lowers costs by adopting Universal App Campaigns
Product Madness drives installs and lowers costs by ... - Services
âWe're very pleased with the results and the simplicity in campaign set-up, which allowed us to cover Search, Display,. YouTube and the Play Store.â - Mark Beck. VP for Finance and User Acquisition. Product Madness drives installs and lowers costs by adopting Universal. App Campaigns. Results. ⢠26% uplift in installs.
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