Product Madness drives installs and lowers costs by adopting Universal App Campaigns

“We’re very pleased with the results and the simplicity in campaign set-up, which allowed us to cover Search, Display, YouTube and the Play Store.”

Goals

Results

• Generate maximum reach in promoting Heart of Vegas app

• 26% uplift in installs

• Simplify campaign setup

• 2.2x higher ROI compared to other Android user acquisition channels

- Mark Beck

Approach

VP for Finance and User Acquisition

• Implement three-month test of Universal App Campaigns (UAC) • Establish a target cost-per-install (tCPI) • Increase budget while decreasing target CPI to improve spend efficiency

• 25% lower CPI

Product Madness drives installs and lowers costs by adopting Universal App Campaigns

25% lower Cost per Install

“We’re very pleased with the results and the simplicity in campaign set-up, which allowed us to cover Search, Display, YouTube and the Play Store.” - Mark Beck VP for Finance and User Acquisition

2.2x higher ROI compared to other Android user acquisition channels

26% uplift in installs

Product Madness drives installs and lowers costs by adopting Universal App Campaigns

25% Lower Cost per Install

2.2x higher ROI compared to other UA channels

Product Madness drives installs and lowers costs by ... - Services

“We're very pleased with the results and the simplicity in campaign set-up, which allowed us to cover Search, Display,. YouTube and the Play Store.” - Mark Beck. VP for Finance and User Acquisition. Product Madness drives installs and lowers costs by adopting Universal. App Campaigns. Results. • 26% uplift in installs.

836KB Sizes 0 Downloads 289 Views

Recommend Documents

Mixi XFLAG STUDIO lowers their costs by re ... Services
Increase DAU by converting dormant users into active users through a re-engagement strategy. Approach. • Run highly optimized display app engagement campaigns to target dormant users and drive revenue. • Created 12 combination user lists to deliv

SEGA Networks drives higher- value installs by 98% with a ... - Services
Goals. • Bring in users with a higher-lifetime value who would continue to use the app and generate revenue. Approach. • Set up a search campaign with an expanded keyword list to reach as many users as possible in their moment of intent. • Use

Tapping into Mobile App Installs Services
A description for this result is not available because of this site's robots.txtLearn more

Tapping into Mobile App Installs - Services
(English-speaking versus other countries) or by operating system (Android versus iOS). Then adjust your estimates for each segment. You can update these values and your. CPI targets as you build and analyze your user base. Tip: Things to include when

Tapping into Mobile App Installs Services
Why: Reach all potential new users while they're using other apps, looking for you, and consuming media on their devices. The SEARCH Formula for Success. The YOUTUBE Formula for Success. Conversion. Optimizer. Keyword. Suggestion Tool. Engaging. Vide

TransUnion reduces costs and improves ... services
Splitting the audience this way allowed TransUnion to use remarketing lists for search ads (RLSA) to bid higher for new customers and spend less on customers ...

Confused.com drives search improvements and ... - Services
people save money on car insurance and related services with quick access to comparison quotes across a wide ... Optimizing paid search performance. Paid search is, and always has been, a critical ... Marketing Manager at Confused.com notes, “Senio

Product Management Services & Substance Management Services ...
New data management approaches for industry, NCAs and the EMA: - Data synchronisation on an ongoing basis. - Possible need for data transformation/enrichment. SPOR data is accessible via a web User Interface. (UI) and SPOR APIs*. (Application Program

Rightmove boosts user experience and drives ... - Services
We compared Google Maps against similar offerings and Google won hands down. Not only did we feel that the actual maps were far more current but because use of Google. Maps is already so widespread across the web we felt that our users would be far m

Rationalize Productivity Suite Costs Services
of the cloud (e.g., powerful search, accessible revision history, social commenting, real-time translation and editing, backup and security, and access from any device), reduce file management complexity (e.g., removing the need to save, backup, copy

IKEA doubles sales and drives store visits with ... Services
Founded by Ingvar Kamprad in Sweden in. 1943, IKEA is based in Leiden, the Nether- lands. IKEA stores operate under franchise agreements in 43 countries, ...

product recommendation engine Services
recommendation engine determines the com- bination of products shown in your dynamic ad that is most likely to interest your customer by factoring what products they viewed on your site, their purchase history as well as related products and top perf

Rationalize Productivity Suite Costs Services
tracker. Assist with design and deployment of scaled solutions for identified processes. Usage Assessment. Provide guidance on how to analyze data from user surveys, G Suite Admin Console, desktop software management tools, and (optionally) other thi

Jason's Deli cuts costs and improves collaboration ... Services
X XR2Q4&X3A*%5A*XUXA234N$AQ%XAQ5563AW3A*5U WU52N73AQ5AQ%XAR%W4N 3A2N*4X67#A portal and email applications. The company now has more than 1,700 user. Jason's Deli cuts costs and improves collaboration by switching to Google Apps for Business. Case Stu

SoCal Lacrosse minimizes costs and enhances ... Services
After discovering his love of the sport and passion for exposing young players to the game, Olmsted started SoCal Lacrosse in 2004 as a non-profit organization. .... Sites lets SoCal Lacrosse connect kids to more information – including upcoming hi

TransUnion reduces costs and improves conversions with ... - Services
credit profile changes, and protect against identity theft-related issues. TransUnion wanted to find more customers while reducing waste in search and display campaigns. ... a credit application; and converted users. Splitting the audience this way a

Product Listing Ads Services
2012 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. Product target best practices. Be sure to

ELECTRONIC PRODUCT CODE: RFID Drives The ...
Alex Schumacher, Director, Retail Industry Marketing for Global eXchange Services .... stored on RFID tags, so that a tag attached to a pallet by a supplier can be ...

pdf-21\women-and-madness-by-phyllis-chesler.pdf
CHESLER. DOWNLOAD EBOOK : WOMEN AND MADNESS BY PHYLLIS CHESLER PDF. Page 1 of 10 ... revolutionized psychiatry since its publication in 1972. It is not an exaggeration to say ... recent book, The New Anti-Semitism, has won her international acclaim a

GittiGidiyor, an eBay company, drives sales at 28 ... Services
while their conversion rates improved by 17% across mobile and desktop com- pared to ... goals, marketing objectives, creative assets and user data to give the.

Driving installs and usage with Firebase App Indexing
your app installed, deep links to your app - on Android or iOS - appear in Google. Search results, allowing users to ... active user by 10%. Tabelog has increased ...

Altium Limited increases productivity and reduces costs by ...
values the power of good IT. For Altium's globally-distributed team, however, ... frequently, Altium's email system fell short, leaving employees virtually “stranded,”.