GOGOVAN Product Process Checklist This checklist is for checking, not for mandating.

Product Discovery

Product Validation

Product Delivery

Product Iteration

What people/business problem are we trying to solve and why solve it now?

How do we know this is a real problem and the solution will work?

How do we build this solution and when will we launch it?

How will we know if we've solved this problem and how to iterate?

Prioritize Roadmap planning Product strategy themes Prioritization scoring REF Opportunity Assessment

Align Align with Designers and Engineers on problems and outcomes Discuss with Engineers on technical feasibility and rough estimation

Finalize Further discuss with Engineers on technical feasibility Finalize design for v1 (UI/UX, Interaction, Visual, Spec) Finalize Product Requirements Document (PRD) for v1

Learn Review success metrics Customer Interviews Bugs management NPS survey

REF

REF

Empathize NPS survey REF User / Stakeholder interviews REF Collect data User journeys (pain-points) REF Understand user’s mental model REF

Prototype + Test Draft user stories Flow charts Wireframes + Test w/ users Visual mockups + Test w/ users Interactive prototypes + Test w/ users

Inspire Competitors research Relevant players research

Learn Consolidate feedback Validate problem/solution fit (if not, loop back to Discovery) Solution scoping (v3 > v2 > v1)

Define Problem briefs REF Personas / Jobs REF Goals / Success metrics REF Existing features audit REF Tasks timeline estimation Ideate Product vision User journeys (idea / solution) System design REF Product principles alignment REF Feature / idea prioritization REF Internal press releases REF

Codify Finetune user stories REF Add scenarios in user stories 3rd part solution research

Build v1 Estimate delivery timelines Sprint Planning Daily scrum Backlog refinement Review Engineers’ deliverables Sprint retrospective

Measure Align with Analytics team on key metrics tracking QA Automated GUI testing Exploratory testing Regression testing Usability testing End-to-end testing Ship Release planning Prepare release notes Go to Market plan

Iterate Retire or Maintain or Evolve to v2 REF (Loop back to Validation) Review roadmaps & priorities