The Design School @ Taylor’s

Project 2 20% The Brief Font Design.

Duration of Assignment 2 Weeks (Briefing on week 8)

Deadline Week 10

Description You will be expected to design a font of 27 western alphabets along with punctuation marks. To begin with choose an existing font design that adheres to the direction that you would like to head in. Study the font carefully by analysing its anatomical parts. Identify a Form (Basic shapes i.e., Square, Circle, Triangle) this shall be the starting point of your designs. You may also choose shapes that you see around you or that you like (i.e. an arrow, a face, a building, etc). One of these shapes will form the basis of your font design. Your font can be designed to also fulfil a specific need. Start with rough sketches and upon approval begin digitization of the drawings—software for digitization shall be determined in class. Artworks shall be printed out for critique sessions followed by refinements. If time permits we shall generate the font for actual use. Requirements The student must utilise the accumulated knowledge from the exercises, lectures and from their own reading (library books and online sources) to guide them and inform them in their decisions. The student must document the process (sketches, trial and errors) in their eporfolio and hardcopy portfolio. The student will be expected to submit the final mock-up in the hardcopy portfolio and the softcopy PDF (and or JPEG) uploaded or embedded unto the eportfolio. Create a separate folder in your Google Drive and store all files, artefacts, project submissions, etc. here. Ensure all items are logically and chronologically ordered, labelled and dated. Submission 1. All gathered information (failures, successes, epiphanies, sketches, visual research, printouts, websites, images, charts, etc.) documented logically and chronologically in the A4 Clear Sheet hardcopy portfolio. The works labelled and dated. 2. All gathered information (failures, successes, epiphanies, sketches, visual research, printouts, websites, images, charts, etc.) documented logically and chronologically in the eportfolio for the duration of the project in one post. 3. Images of all the designed alphabets or glyphs on one A3 printed and uploaded. 4. All the glyphs transferred to the determined software, formatted for the purpose of generation. Objectives 1. To develop students ability to construct a readable and legible font. 2. To develop students ability to design a font with consistent characteristics. 3. To allow students to experience the various phases of font design.

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The Design School @ Taylor’s

ASSESSMENT CRITERIA Marking Criteria & % Distribution

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Project 2: Font Design (20%) Research & exploration: The student showcases evidence of in-depth research and strong exploration. The material researched was relevant and appropriate to the topic. The results of the research are evident in the subsequent exploration. The student was able to add value to the exploration as a result of the knowledge gained in the research. All the phases of the exploration has been documented methodically in a clean, clear and concise manner. Design: The font designed is legible and readable. The font showcases strong consistency in strokes, has a clear style and character, is open and unambiguous and has good or appropriate contrast. The anatomical parts are very well crafted. The font is very well spaced and proportioned. Total

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