Razer logo Razer is a gaming peripherals company, creating designer gaming products for users. The logo to the left was created in 2005, after a reboot of the company, with the slogan “By gamers, for gamers”. The logo is a black and green three headed snake. I personally believe the colour scheme is to match their products, which are often black with green LED’s. Their entire website is the same colour scheme as the logo, increasing brand awareness. The logo is easily recognisable as it’s a very distinct shape, and can be resized to be much smaller while still retaining the defining shape. This is useful as razer does player sponsorships as well as placing their logo on their products, so the items and people are easily recognisable as affiliated with the company

The Razer text logo retains the same colour scheme as the image logo. The text logo appears to have been created again in 2005 (the same time as the visual logo) The text is fragmented across lines, giving it a striking visual appearance. This text is usually placed against a black background to increase its visibility. Much akin to the visual logo, the text scales quite well and allows it to be placed on products and players that are affiliated with the company