Read Book Marketing of Agricultural Products (9th Edition) Popular PDF By Richard L. Kohls Book Synopsis The ninth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food valueadding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
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Author : Richard L. Kohls Pages : 544 pages Publisher : Prentice Hall 2001-07-29 Language : English ISBN-10 : 0130105848 ISBN-13 : 9780130105844
Read Book Marketing of Agricultural Products (9th ...
well as Trade data, and U.S.. Department of Agriculture studies. It blends marketing ... understanding the food system and making profitable marketing decisions.
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