Read eBook Lean Media: How to focus creativity, streamline production, and create media that audiences love FULL ePUB
Book Synopsis Most new media is destined to fail. Whether it s a song, film, website, book, video game, or advertisement, it s extremely difficult to create works that resonate with audiences. Lean Media can give creators and media companies an edge. The framework has worked for some of the biggest media brands and most well-known artists, as well as smaller teams and media ventures. It draws on the same "lean" approaches adopted by manufacturing and tech startups, but is optimized for the unique needs and methods used in the media industry. In LEAN MEDIA, author Ian Lamont shows how the framework can streamline processes, lower costs, reduce the risk of failure, and ultimately create media that matters. Packed with examples as diverse as The Simpsons, Led Zeppelin, Minecraft, and more, LEAN MEDIA outlines the framework for producing high-quality media on time and on budget. If you create media, the Lean Media framework provides the tools and know-how to develop media that clicks with audiences. Whether you work on a large team or are a solo creator, the framework can help you iteratively develop great media, informed by audience input and with a minimum of bureaucratic overhead. If you run a media business, Lean Media can help you optimize teams, streamline decisionmaking, and increase audience engagement. Lean
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Author : Ian Lamont Pages : 158 pages Publisher : i30 Media 2017-09-12 Language : English ISBN-10 : 1939924995 ISBN-13 : 9781939924995
Media can also inform creative and business leaders about how to pivot a media project, or when to abandon projects that simply aren t working out. All kinds of media professionals can leverage the framework, including: Filmmakers Publishers Broadcasters Graphic designers Website operators Recording artists Video game designers Copywriters Creative directors Performance artists Table of Contents Introduction The Lean Media opportunity Chapter 1: Lean thinking in manufacturing and tech startups Standard criteria for success and failure Eric Ries and the Lean Startup The MVP Product/market fit vs. product/solution fit A lean approach to media? Chapter 2: A new media world Embracing new production tools The false allure of chubby media Chapter 3: Finding a lean fit for media content Media is not like other products Data doesn t tell the whole story Chapter 4: Three Lean Media principles Principle #1: Reduce waste Principle #2: Understand audiences Principle #3: Focus creativity Example: The making of Led Zeppelin I Lean Media for small projects Chapter 5: The Lean Media flowchart A flowchart for media productions Modes Vu s photography books A lean history of The Simpsons Chapter 6: Building a Lean Media team How small should the team be? When nonessential stakeholders get in the way The role of
marketing Chapter 7: Lean Media audiences Beyond audience metrics Recruiting test audiences Can test audiences be trusted? Test pods Surrogate audiences Chapter 8: Leveraging feedback for Lean Media Qualitative and quantitative feedback The problem with stakeholder feedback What if there are no fans? Overcoming mental roadblocks Dealing with disinterest Chapter 9: Pivot or abandon Chubby vs. Lean Media pivots Abandoning a project Chapter 10: The Lean Media project planner A project planner for Napoleon Dynamite Using the project planner for video development Conclusion Bibliography Index
