Read eBook Small Data: The Tiny Clues That Uncover Huge Trends Read online The Systems Engineering Student s Bag Figuring out what to keep in your bag is one challenge Keeping your bag organized is a totally… Read moreWe have told you not to stare at the Sun today We have told you to use safety glasses We have tried so very hard and we are so very tired According to a study published last week in the EPJ Data Science journal researchers at Harvard University and the University of Vermont questioned whether markers Verizon has decided to abruptly cut off wireless internet to some 8 500 rural customers in 13 states saying their heavy data use had made it impossible to profit off

Book Synopsis Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.

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Author : Martin Lindstrom Pages : 256 pages Publisher : Picador 2017-02-14 Language : English ISBN-10 : 1250118018 ISBN-13 : 9781250118011