[READ] PDF Social Selling: Techniques to Influence Buyers and Changemakers Online PDF Ebook Book Synopsis The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
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Author : Tim Hughes Pages : 208 pages Publisher : Kogan Page 2016-07-28 Language : English ISBN-10 : 0749478012 ISBN-13 : 9780749478018
[READ] PDF Social Selling: Techniques to Influence ...
[READ] PDF Social Selling: Techniques to Influence Buyers and. Changemakers Online PDF Ebook. Book Synopsis. The digital landscape has changed buyers' ...
Persuasion is an umbrella term of influence Persuasion can attempt to influence a person s beliefs attitudes intentions motivations or behaviors In business Kurt Lewin Ronald Lipitt and Ralph White developed in 1939 the seminal work on the influence
Persuasion: Social Influence and Compliance Gaining, 5e PDF, Read Online Persuasion: Social Influence and .... The 5th edition explores how social media ... forms of persuasion, such as advertising, marketing, and political campaigning.
