Read Research Methods in Business Studies (4th Edition) FULL online Book Synopsis A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. The following online resources support the text: For Instructors: PowerPoint slides

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Author : Pervez Ghauri Pages : 288 pages Publisher : Pearson 2010-09-18 Language : English ISBN-10 : 0273712047 ISBN-13 : 9780273712046