Retailers swamp city market BySnigdha' Harkara Times News Network. HYDERABAD: It's a hot pursuit, so to say. A host.of retailers are out to capture the city market, perceived as having the ideal mix of higher purchasing power and brand awareness. Here is the evidence: More than half-a-dozen retailers have opened shop in the city within the last two months. "The presence of the right mix of socio~economic class and their increasing brand awareness and purchasing power makes Hyderabad a dream market for retailers," says B &Neelakanta who has just opened an exclusive outlet for Swatch brand watches. The Omega store sells watches ranging from Rs 3,000 to 3 lakh and premium Swarovski gifts,
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hopes to do a business of Rs' 2 club of supermarkets in the city. crore within the first year of operInterestingly, the city has turned the favourite destination of . ations,saysNeelakanta. Besides brand-consciousness, branded jewellers - Tribhuvanthe increasing number of footfalls das Bhimji Zaveri, Karat22, at one-stop shops is driving the re- Oyzterbay.and De Beers have all . tail boom in the city. . entered the city. Oyzterbay chairman Vasanth "The availability of complete range of all top brands at one Nangia says initial demand in the place is pulling customers to our last one month was encouraging. stores," says A' Mahesh Raju, "The number of branded playmanaging director of Digital ers with a countrywide presence Shoppy, which has opened the in the jewellery segment is very country's largest showroom of. low. So, there is a sizeable market consumer 'electronic goods and' for us," reasons Nangia. Low cost of commercial space home appliances at Ranigunj. "We did basic. research before in the city, says Green of of Big entering the city' an4 found that Bazaar, is another reason for rethere is space..for us here," says tailers' foray into Hyderabad. "The low cost factor allows us Kevin Green, senior manager (operations) of Big Bazaar, which to take chances and experiment in was the latest to join the growing Hyderabad," he adds.
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