Trigger Events - Legal Summary Trigger Events - Legal was identified as a topic silo of COMPANY. Competitive research was used to recommend how many assets to produce, and what keywords should be used. Keywords were researched and compiled to gain data about the SEO space of Trigger Events - Legal. Key information was gathered about the keyword PPC price, search volume in a month, competitiveness of the keywords, and the current position in Google of COMPANY and it’s competitors. The keyword data was then weighted to find which of the keywords in the silos would be the easiest to gain positions while gaining the most overall market share. We then looked at your competitors to make recommendations about the amount of assets that COMPANY should publish in a year and what types of assets should be produced. Through all of our research we identified Trigger Events - Legal as the most important keyword silo out of the 16 identified silos. COMPANY’s number one competitor in market share for the identified keywords is COMPANY, followed by COMPANY and COMPANY. These competitors were identified as heavy publishers of content that are ranked high in many of the keywords within Trigger Events - Legal. Below is a sample of the Trigger Events - Legal Silo’s tag cloud. These keywords give a visual representation of what this silo is about and keywords are ranked in order of importance by size.

audit procedures irs audit process auditing standards audit planning auditing process audit standards fda audit checklist regulatory compliance compliance services banking compliance regulations hipaa compliance legal compliance governance risk and compliance corporate legal compliance electronic discovery discovery law discovery process in civil litigation ediscovery Compliance Management

Trigger Events - Legal #1 Competitor: COMPANY COMPANY Content Assets 350

14000

326

COMPANY Content Assets 1239112148

300

12000

250

10000

200

8000

150

6000

119

108 100

4000

69

65

52 23

32

35

29 9

0

1

32

13211 83 0 28 7213722179

1 White Paper

Webcast

Web Page

Video

Technical Documentation

Report

Press Release

Podcast

News

FAQ

eBook

Data Sheet

Case Study

Blog

39

100140

0

0 Article

2000

Article Blog Case Study Data Sheet eBook FAQ News Podcast Press Release Report Technical Documentation Video Web Page Webcast White Paper

50

5685

Content is King and a constant flow of relevant traffic is the reason websites see success. Your number one competitor in Trigger Events - Legal, COMPANY, commands a large market share because of it’s content production. The graphs above are representations of all the assets that you and your competitor produced within a year. Out of all of the recommend assets, we recommend that you produce 258 assets for the Trigger Events - Legal Silo to gain traction on important keywords and gain market share. We have calculated that this amount of content would make you competitive while spending the least amount of your overall content marketing budget.

Trigger Events - Legal Keyword Losses COMPANY.com vs. COMPANY.com

Keyword Phrase

business audit compliance management software compliance solutions internal audit software electronic discovery audit controls log auditing software compliance software regulatory compliance database auditing file audit file auditing auditing process governance risk and compliance hipaa compliance security audits regulatory compliance software compliance services audit compliance

PPC Price

$0.53 $6.02 $2.32 $6.66 $3.84 $0.78 $7.05 $5.43 $1.97 $1.71 $2.54 $3.55 $1.27 $2.56 $4.29 $1.65 $3.60 $1.86 $1.83

Search Volume

33,090 1,890 9,900 2,400 60,480 18,090 390 33,090 40,500 8,100 27,090 14,790 33,090 9,900 40,500 3,600 720 27,090 27,090

COMPANY's SERP Rank

> 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100 > 100

COMPANY’s SERP Rank

3 9 13 16 21 23 26 30 31 36 37 40 45 49 50 58 64 86 89

The chart above displays a sample of the keyword phrases within the COMPANY Keyword Universe for which COMPANY is scoring in the Top 100 listing positions for those terms and COMPANY is not. These keyword terms represent an area of loss and opportunity for COMPANY, and should be strongly taken into consideration when planning future content strategy and creation. COMPANY’s goal should be to target these keywords to take traffic away from COMPANY.

Trigger Events - Legal Market Share Trigger Events - Legal

Total number of searches in one month:

Market Share 15%

10,847,820 Market Share is a metric used to show how many keywords you control for a silo. Currently, COMPANY.com controls 15% of the Trigger Events - Legal market which has a total of 10,847,820 keyword searches in one months time frame. COMPANY should use this statistic to track gains of content production while hopefully gaining a higher portion of the total monthly searches.

Total PPC Cost for Traffic from Top Keyword Positions $3,000,000.00 $2,500,000.00

$2,465,709.49

$2,000,000.00

$1,500,000.00 $1,000,000.00

$851,011.48

$500,000.00 $171,339.23 $0.00 1

2

3

If you were to pay for the amount of traffic you could get organically from number one SERP positions, you would have to pay $2,465,709.49 in PPC in one month. The goal of creating content is to gain your traffic from organic searches and avoid paying the high price of traffic through PPC.

Trigger Events - Legal Golden Keywords Top Golden Keywords

Rank

PPC Cost

Search Volume

audit compliance

>100

$1.83

27,090

audit procedures

>100

$0.72

73,980

audit questions

>100

$0.60

27,090

audit report

>100

$1.10

201,000

business audit

>100

$0.53

33,090

82

$2.52

49,500

compliance audit

>100

$2.49

27,090

compliance services

>100

$1.86

27,090

compliance solutions

>100

$2.32

9,900

discovery law

>100

$1.15

14,790

26

$3.50

240

file audit

>100

$2.54

27,090

file auditing

>100

$3.55

14,790

governance risk and compliance

>100

$2.56

9,900

healthcare compliance

>100

$1.71

18,090

hipaa compliance

>100

$4.29

40,500

irs audit process

>100

$2.50

1,290

irs audits

>100

$3.22

12,090

regulatory compliance

>100

$1.97

40,500

tax compliance

>100

$1.28

27,090

Compliance Management

discovery litigation support

The table above shows extremely important keywords “Golden Keywords” that are relevant for future content creation. These keywords were identified by COMPANY and COMPANY as the key phrases that COMPANY wishes to be associated with. Mastering these keywords is key to gaining important positions, market share, and traffic. More of these keywords can be viewed in our excel spreadsheets and seen within your account.

Trigger Events - Legal Topic Ideas Below are content asset ideas that we have brainstormed for Trigger Events - Legal. These ideas will start COMPANY’s content production schedule and can easily be added for creation. The ideas cover the vast spectrum of Trigger Events - Legal and are paired with the relevant keywords from COMPANY’s Keyword Universe. Creating and publishing these assets is an actionable item that COMPANY can do today to see increases in market share and traffic. Once the assets are created and published, they can be scored within your account to track the performance of the content. This will allow you to see which assets and keywords are giving you the most positive impact and allows you to adapt going forward. Content is supposed to be a continuous stream of information and therefore these assets are just a start to further production for Trigger Events - Legal.

Assets

Topics What Legal Compliance Laws Do You Need to Be Aware of? Taking Care of Legal Audits Audit Files – Keep Things Organized

Articles

More Money, More Problems – Don’t Let it Be Like That

Are You Putting Your Company At Risk Without Knowing It? Top Ten Auditing Secrets to Make Your Life Easier Doing Taxes Don’t Have to be a Nightmare

Keywords Governance risk and compliance, regulatory compliance Audit compliance, audit procedures Audit report, file audit Business audit, compliance audit Governance risk and compliance, regulatory compliance Audit questions, audit procedures Irs audits, tax compliance

Blogs

Compliance Issues You Can Easily Avoid

Compliance management, regulatory compliance Compliance solutions, audit compliance, tax compliance

News Articles

Latest in Compliance Services

Compliance management, compliance services

Keep Your Employees Up to Date on Compliance Regulations

Trigger Events - Legal Data Summary

Keyword Count 142

Avg PPC Cost $1.38

Avg Search Volume Per Month

Estimated Traffic for #1 Listing Estimated $ Value Position Per of #1 Listing Avg Rank Year Position Per Year

76,393

Recommended Budget Spend %

48

416,740

$208,369.82

Recommended Assets Articles

18

Blogs

118

Case Studies 13.19%

21

Data Sheets

7

eBooks

0

FAQs

4

News Articles

10

Podcasts

13

Press Releases

31

Videos

21

Webcasts

6

White Papers

9 0

50

100

Recommended Spend Per Year: $69,040.00 Through our analysis of your keyword universe and the competitive content marketplace we have come up with these recommendations for Trigger Events - Legal for you to implement in a years time. We recommend that you spend 13.19% of your content budget on content for the Trigger Events - Legal Silo. We recommend that you meet the asset recommendations above to beat your opponent’s market share within the year. If all of the recommend assets were produced, we estimate that it would cost around $69,040.00 for the year and raise total traffic by 104,184 visits to COMPANY.com.

Estimated Traffic Increase Per Year: 104,184

150