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†gvt wgRvbyi ingvb [email protected] [email protected](Facebook) +8801741498043

http://www.facebook.com/pages/MD-MIJANUR-RAHMAN-SINHA/135813849781217

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2q Aa¨vq t †UKwbK¨vj Uvg© (SEO Jargon & Technical Word)..........................37 2.1 mvP© mvBU (Search Site)....................................................................................................39 2.2 mvP© Uvg© (Search term).....................................................................................................39 2.3 mvP© †iRvë (Search result)...............................................................................................39 2.4 mvP© BwÄb AcwUgvB‡Rkb (Search engine optimization)......................................................40 2.5 †µv‡qjvim (Crwles)........................................................................................................40 2.6 i¨vswKs (Ranking)...........................................................................................................40 2.7 Bb‡W· (Index)...............................................................................................................41 2.8 AiMvwbK †iRvë (Organic)...............................................................................................41 2.9 ¸¸j mvP©..........................................................................................................................43 2.10 cÖ‡mwms †Kvqvwim (Processing Quaries)...........................................................................46 2.11 KxIqvW© (Keywords)......................................................................................................47 2.12 In bound link or back link..........................................................................................50 2.13 †cBR i¨vsK Ges Kb‡U›U...................................................................................................51 2.14 Black Hat & White Hat SEO. ...................................................................................52 2.15 Av‡iv wKQz GK bR‡i.........................................................................................................53

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mvP© BwÄ‡bi cÖv_wgK aviYv (Basic of search engine)

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wPÎ t kids dress KxIqvW© Gi mvP© †iRvë

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wPÎt 2.9 ¸¸‡ji Advance Search mvP© Ackb 45

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wPÎ t 2.11 Shallow wide design 46

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Gm B I Gi Rb¨ cwiKíbv •Zwi (Creating an SEO Plan)

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wPÎ t 3.1 People crowd 57

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wPÎ t 4.1 amazone Gi I‡qemvBU 67

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wPÎt 4.16 ¯‥vB wbDR I‡qe mvBU Ges †cÖv‡dkbvj jyK •ZwiK…Z I‡qemvBUwU †`L‡Z †hb AvMwj g‡b bv nq| †hgb A‡bK I‡qemvB‡Ui Kvjvi Kw¤^‡bkb wVK _v‡K bv| †cB‡Ri †U·U †hb BDRv‡ii Kv‡Q covi Dc‡hvMx nq| d›U PzR Uv †eUvi n‡Z n‡e| e¨vK MÖvDÛ Kvjvi mwVK fv‡e wm‡j± Ki‡Z n‡e †hb Ab¨ Kvjvi †K B‡d± bv K‡i| †cB‡Ri †j AvDU †hb †gwms nq| Avcwb hw` mvP© BwÄb AcwUgvB‡Rk‡b (SEO) KvR Ki‡Z Pvb Zvn‡j I‡qe mvBU wWRvBb m¤ú‡K© Avcbvi wKQz cÖv_wgK Ávb _vKv Aek¨B `iKvi| Avi †mUv Rvbvi Rb¨ Avcbvi †Kvb †UªBwbs bv K‡iI GBP wU Gg Gj Ges wWªg I‡qfvi †jL‡Ki `ywU eB c‡o wk‡L wb‡eb| 82

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5.2 KxIqvW© GbvjvBwmm ïi“ Kiv (Starting your keyword analysis)  KxIqvW© GbvjvBwmm ïi  Kivi Av‡M fve‡Z n‡e wK ai‡bi KxIqvW© gvbyl mvP© Ki‡Z e¨envi K‡i| A‡bK mgq †`Lv hvq KxIqvW© GbvjvBwmm Gi Rb¨ A‡bK †ewk mgq w`‡Z nq|  Avcwb †hme KxIqvW©¸‡jv wPš‭v Ki‡Qb A_ev fve‡Qb H me KxIqvW©¸‡jv †Kvb †U·U GwWUi ev IqvW© cÖ‡mm‡i UvBc K‡i ivLyb| hLb †Kvb KxIqvW© Avcbvi g‡b co‡e ZLbB †mUv‡K Avcwb wj‡L ivLyb| Avi Avcwb hw` wjLv ïi  bv K‡ib Z‡e Avcbvi g‡b Ki b bZzb bZzb KxIqvW© Avm‡e bv| hZ cv‡ib cÖwZw`b wKQz wKQz KxIqvW© wjLyb| G mgq †`L‡eb Avcwb hv wPš‭v K‡ib wb Zvi †P‡q A‡bK †ewk KxIqvW© †jLv n‡q †M‡Q| Avcbvi KLb I fvev wVK n‡e bv †h AvR‡Ki g‡a¨B A_ev GKevi ïi  K‡iB KxIqvW© GbvjvBwmm †kl K‡i †dj‡ev| KviY GUv A‡bKUvB GKUv m„Rbkxj I eyw×gËvi KvR| Ggb I n‡Z cv‡i AvR‡K Avcwb ïi  K‡i‡Qb fve‡Z I cvi‡Qb bv wK wPš‭v Ki‡ev| `qv K‡i †_‡g _vK‡eb bv| Avevi AvMvgxKvj ïi  Ki b | Gfv‡e GK mgq †`L‡eb Avcwb A‡b‡Ki †P‡q fvj KxIqvW© GbvjvBwmm Ki‡Z cvi‡eb| KviY †Kvb KvR †kl Kivi c~e© kZ© nj ïi  Kiv|  Avcwb wb‡R wb‡R ïay wPš‭v Ki‡eb bv eis Avcbvi †d«Ûm Ges KwjK‡`i mv‡_I Avcwb Av‡jvPbv Ki‡Z cv‡ib| †`L‡eb Zv‡`i †_‡K Avcwb fvj †Kvb AvBwWqv cv‡‪Qb| †hUv Avcbv‡K KxIqvW© wm‡j± Ki‡Z mvnvh¨ Ki‡e| Avcwb wewfbœ gvby‡li mv‡_ K_v e‡j †R‡b wb‡Z cv‡ib Zviv †Kvb ai‡bi kã w`‡q †Kvb wbw`ó Z_¨ mvP© K‡i|  Gevi Avcwb •Zwi Kiv wj÷wU †PK Ki b †Kvb ai‡bi evbvb fyj Av‡Q wKbv| KxIqvW©¸‡jv Aek¨B Bs‡iwR‡Z wjL‡eb| •ZwiK„Z wj÷ †_‡K wKQz KxIqvW© ev` w`‡Z cv‡ib †h¸‡jv Avcbvi mvBU Ges mvB‡Ui K‡›U›U Gi mv‡_ wgj †bB| A_©vr Relevent KxIqvW©| GLb Avcwb wb‡R mvP© BwÄ‡b mvP© w`‡q †`L‡Z cv‡ib †Kvb ai‡bi KxIqvW© ¸‡jv BDRvi †ewk mvP© K‡i| GQvov Gai‡bi wKQz ÷vwUmwU· Gi Rb¨ cieZx©‡Z wKQz Uzj&m Gi e¨envi †`Lv‡ev|

92

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wPÎt 5.4 foreign education mvP© †iRvë| Dc‡ii wP‡Î †`Lv hv‡‪Q foreign education w`‡q ¸M‡j mvP© w`‡j mvP© †iRvë †`Lv‡‪Q 132000000| GKB D‡Ï¨‡k¨B hw` Avwg mvP© Kwi Abroad education Zvn‡j mvP© †`Lv‡‪Q 26000000| ïay ZvBbv mvP© †iRv‡ë Gi wjsK¸‡jv I `yfv‡e mvP© w`‡j Av‡M c‡i Avm‡e| nq‡Zv foreign education Gi Rb¨ †h mvB‡U mvP© †iRv‡ëi U‡c Av‡Q †`Lv hv‡‪Q Abroad education Gi Rb¨ †mwU U‡c bvI _vK‡Z cv‡i|  Avcbvi †cÖWv±-Gi bvg hw` GK k‡ã nq ai b Avcbvi GKwU cÖWv‡± Gi bvg Readleaf Avcwb nq‡Zv fve‡Z cv‡ib Avcbvi KxIqvW© Readleaf wKš‧ g‡b ivL‡Z n‡e Avcwb hLb KxIqvW© GbvjvBwmm Ki‡Qb ZLb wKš‧ Kv÷gv‡ii K_v wPš‭v K‡i Ki‡Z n‡e| Ggb I n‡Z cv‡i Avcbvi Kv÷gvi nq‡Zv mvP© w`‡‪Q Read leaf `y‡Uv Avjv`v kã e¨envi K‡i| †mRb¨ gv‡S gv‡S kã‡K †f‡½ wjL‡Z cv‡i| †mRb¨ KLbI KLbI kã gvR© Ki‡Z n‡Z cv‡i Avevi KLbI KLbI kã‡K Avjv`v K‡i wjL‡Z n‡Z cv‡i| Avcwb mvP© BwÄ‡b mvP© w`‡q Ges mvP© †iRv‡ëi Dci wfwË K‡i eyS‡Z cvi‡eb †Kvb kãwU KZ †ewk e¨envi nq| 93

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wPÎt 5.5 Abroad education w`‡q mvP©  Avcwb Avcbvi •ZwiK…Z wj‡÷ wm½yjvi Ges †cvivj Avjv`v K‡i G¨vW K‡i wbb| KviY mvP© BwÄb wm½yjvi Ges †cvivj‡K Avjv`v K‡i wUªU K‡i| †hgb Avcwb hw` mvP© e‡· wj‡Lb Ford Ges fords G`ywU‡K Avjv`v K‡i †`Lv‡e Ges mvP© †iRvëI Avjv`v †`Lv‡e| cieZ©x‡Z Wordtraker wb‡q Av‡jvPbv Kiv n‡e †hwUi mvnv‡R¨ KxIqvW© wm‡j± Kiv hvq GQvov Lye kxNÖB †jL‡Ki G¨vWfvÝ SEO eBwU Avm‡Q| †hLv‡b Av‡iv G¨vWfvÝ welq wb‡q Av‡jvPbv Kiv n‡e| Z‡e GKwU welq g‡b ivL‡eb GLv‡b Avcvi‡Km Ges †jvqvi †Km †Kvb welq bq| †hgb Avcwb hw` mvP© BwÄ‡b FORD w`‡q Avcwb †h mvP© †iRvë cv‡eb Avcwb wVK ford w`‡q Avcwb †h mvP© Ki b H GKB †iRvë cv‡eb| A_v©r †QvU nv‡Zi ev eo nv‡Zi hv w`‡qB Kwi bv AvDUcyU GKB Avm‡e| 94

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wPÎt 5.6 FORD w`‡q mvP©

95

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wPÎt 5.7 ford w`‡q mvP© GQvovI hw` Avcwb †QvU nv‡Zi ev eo nv‡Zi GK mv‡_I wj‡Lb mvP© †iRvë GKB _vK‡e|

96

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wPÎ t 5.8 Avcvi Ges †jvqvi †Km w`‡q mvP©| Z‡e †ewki fvM BDRvi †jvqvi †jUvi w`‡qB mvP© K‡i|  A‡bK mgq wKQz IqvW© †KD nvB‡cb w`‡q wj‡Lb| Avevi †KD nvB‡cb Qvov wj‡Lb| myZivs Avgiv `ywU‡KB Avjv`v Avjv`vfv‡e wjLe| †hgb B-Kgvm© GUv‡K A‡b‡K B-Kgvm© Gfv‡eI wj‡L _v‡K| Z‡e me mgq mwVK Ges fyj wPš‭v Kiv hv‡e bv| Avcwb hw` g‡b K‡ib GKwU kã Gfv‡e †jLv f~j Avcwb †mUv‡K KxIqvW© wn‡m‡e wPš‭v Ki‡eb bv| GUv wVK bv Kvib Avcbvi D‡Ï¨k¨ wfwRUi wb‡q Avmv| myZivs Zviv fyj K‡i wK mvP© w`‡Z cv‡i †mUv I Avcbv‡K wPš‭v Ki‡Z n‡e|

97

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wPÎt 5.9 e-commerce w`‡q mvP©

98

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wPÎt 5.10 e-commerce w`‡q mvP© A‡bK mgq BDRvi †Kv¤úvwb †bBg Ges †cÖvWv± †bBg wj‡LI mvP© w`‡q _v‡K †mRb¨ †Kv¤úvwb †bBg Ges †Kv¤úvwb †bBg I KxIqvW© wj‡÷ G¨vW Ki b| 99

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5.3 Anchor †U·U wjsK †U·U cÖvq I‡qemvB‡U G¨vW Kiv nq| GwU mvaviYZ AvÛvijvBb Ges Aëvi‡bwUf Kvjvi GiKgfv‡e _v‡K|

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wPÎt 5.11 wPwýZ Kiv G¨vsKi †U·U mvP© BwÄb †µv‡qjvi¸‡jv hLb G‡¤^‡WW Kiv G¨vsKi †U·U ¸‡jv wiW K‡i ZLb eyS‡Z cv‡i GUv †Kvb ai‡bi mvBU| Avcwb PvB‡j Avcbvi KxIqvW©‡K G¨vsKi †U·U wn‡m‡e e¨envi Ki‡Z cv‡ib| GZ K‡i Avcbvi KxIqvW© i¨vswKs Ges G¨vsKi †U·U i¨vswKs `y‡UvB †e‡o †Mj| me mgq †Póv Kiv DwPZ Avcbvi G¨vsKi †U·U Ab¨‡`i †P‡q Avjv`v nq| Avcbvi I‡qemvB‡Ui i¨vswKs evov‡bvi Rb¨ Ges UªvwdK evov‡bvi Rb¨ Ab¨Zg n‡‪Q mvBUg¨vc| 100

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wPÎt 5.12 mvBUg¨vc mn †nvg †cBR

wPÎt 5.13 I‡qe mvBUwUi mvBUg¨vc 101

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5.4 KxIqvW© †WbwmwU (Right keyword density) KxIqvW© †WbwmwU nj KZ evi GKwU IqvW© Avcbvi †cB‡R Av‡Q hLb H †cB‡R Avcwb Kb‡U›U wjL‡Qb| g‡b Ki b Avcbvi GKwU I‡qemvB‡Ui †Kvb †cB‡R 100 kã Av‡Q Avi †mB 100 k‡ãi g‡a¨ hw` 5 evi KxIqvW© cvIqv hvq Zvn‡j ejv hv‡e 5 UvBgm KxIqvW© e¨envi n‡q‡Q| Ges GLv‡b KxIqvW© †WbwmwU nj 5%| Avcwb ïay Avcbvi †cB‡Ri IqvW© KvD›U Ki‡jB n‡e bv †mB mv‡_ H †cB‡Ri GBP,wU,Gg,Gj Gi g‡a¨ †hme KxIqvW© e¨venvi n‡q‡Q †m¸‡jvI Mbbv Ki‡Z n‡e| †hgb Avcwb Avcbvi I‡qe mvB‡U †gUv U¨vM, UvB‡Uj, KxIqvW©, Aëvi †U·U, wWw¯…ckb Ges K‡gÝ¸‡jvI Mbbvi g‡a¨ wnmve Ki‡Z n‡e| D`vnviY¯^iƒc ai b Avcbvi †nvg †cB‡R Ki b 100 kã Av‡Q, UvB‡Uj U¨vM Av‡Q 10 wU, wWw¯…ckb U¨vM Av‡Q 20 wU, 60wU Av‡Q Aëvi U¨vM Ges 10 wU kã Av‡Q K‡gÝ U¨v‡M Zvn‡j †`Lv †Mj Avcbvi me©‡gvU IqvW© KvD›U nj 100+10+20+60+10=200| KxIqvW© †WbwmwU Aek¨B B¤cÖ f Ki‡Z n‡e hw` mvP© BwÄ‡b fvj i¨vswKs †c‡Z Pvb| KxIqvW© †WbwmwU GbvjvBwmm Kivi Rb¨ wewfbœ ai‡bi Uzj&m e¨envi Kiv †h‡Z cv‡i| GKwU †cB‡Ri KxIqvW© †WbwmwU KZ nIqv DwPZ †mUv mwVKfv‡e ejv GKUz KwVb KvR| GKwU wRwbm g‡b ivL‡eb SEO KvR Gi me wKQzi GKkZ fvM wcÖwWdvBb †Kvb wbqg †bB GgbwK A‡bK wKQz wbqg Av‡Q †h¸‡jv gv‡S gv‡S cwieZ©b nq| Ggb wKQz Av‡Q †h¸‡jv AvR‡K Avwg GKfv‡e wjLwQ †m¸‡jv nq‡Zv cieZ©x‡Z cwieZ©b n‡Z cv‡i| Z‡e Avwg g‡b Kwi GKwU I‡qemvB‡Ui KxIqvW© †WbwmwU mvaviYZ 5-7% Gi g‡a¨ _vKv DwPZ| Z‡e g‡b ivL‡eb KxIqvW© †WbwmwU Ly e †ewk ivLv †hgb fvj bq †Zgwb Lye Kg ivLvI fvj bq|

wPÎt 5.14 usa resturent w`‡q mvP© 102

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wPÎt 5.15 †nvg †cB‡R Top resturent GLb Top resturent Gi KxIqvW© †`L‡ev †mRb¨ H †cB‡R wM‡q †gbyevi-G wM‡q view †Z wK¬K K‡i Zvici page sourch-G wK¬K Ki‡Z n‡e|

103

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wPÎ t 5.16 †cB‡Ri †mvm© †KvW †`Lvi Rb¨

104

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wPÎ t 4.17 Uc †i÷z‡i›U Gi †mvm© †KvW

5.5 KxIqvW© PzR Kiv Avcbvi hLb KxIqvW© Uzjm& wb‡q KvR Kiv †kl A_©vr GZ¶b Avcwb GbvjvBwmm K‡i‡Qb| GZ¶‡b wKš‧ Avcbvi †gvUvgywU GKwU KxIqvW© wj÷ •Zwi n‡q †M‡Q| Ges GZ¶‡Y Avcwb ey‡S †M‡Qb †Kvb KxIqvW© †dR ¸‡jv †gvUvgywU ccyjvi| GLb A‡bK KxIqvW© Avcbvi KxIqvW© wj÷ n‡Z ev` c‡o hv‡e| A‡bK mgq Avcbvi K¬v‡q›U Avcbv‡K GKwU KxIqv©W wj÷ awi‡q w`‡e, g‡b ivL‡eb Avcbv‡K wKš‧ H KxIqvW© wj÷¸‡jv KxIqvW© Uzj&m e¨envi K‡i GbvjvBwmm K‡i †`L‡Z n‡e| cÖvq †`Lv hvq K¬v‡q›U bv ey‡S A‡bK KxIqvW© w`‡q †`q| Lye kxNÖB G¨vWfvÝ mvP© BwÄb eBwU evRv‡i cvIqv hv‡e †mLv‡b KxIqvW© wm‡j± Kivi Av‡iv wKQz †¯úkvj wUªá Ges †UKwbK 105

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106

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wPÎt 5.18 Betty’s Gi †nvg †cBR

wPÎt 5.19 Betty’s Gi †mvm© †KvW 107

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108

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wPÎt 5.21 michael wj‡L mvP©

109

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