Security B-Sides Jacksonville November 15, 2014 The Sheraton Hotel 10605 Deerwood Park Blvd Jacksonville, FL 32256

Sponsor Kit Thank you for your interest in sponsoring Security B-Sides Jacksonville. Following the success of numerous US and international-based B-Sides events, including two other B-Sides events in Florida, we are happy to introduce the first Security B-Sides conference in Jacksonville, FL. B-Sides events combine security expertise from a variety of platforms in search of the “next big thing” in information security. B-Sides is an open platform that gives security experts and industry professionals the opportunity to share ideas, insights, and develop long-standing relationships with others in the community. It is a rare opportunity to directly connect and create trusted relationships with key members of the community.

B-Sides Information Although the event itself is free to participants, the cost of hosting such an event is shouldered by the organizers. This package contains sponsorship information for event specific B-Sides locations in 2014. We have put together different opportunities for sponsorship and their benefits. Of course the greatest benefit is that of giving back to the community and enabling others to grow and learn. Please do not hesitate to contact us if you have any questions or requests. You can reach us via email at [email protected], or on Twitter at @BSidesJAX. Thank you for your consideration.

Event Info Security B-Sides is a framework of events that enables individuals to expand the spectrum of conversation beyond the confines of traditional media. Frameworks such as B-Sides enable individuals to drive the event, shape the media, and encourage participation. B-Sides are free, community organized events put on by local individuals with the expressed goal of enabling a platform for information dissemination. B-Sides is an ‘unconference’ that follows the ‘open spaces’ format. This varies from structured presentations to smaller break-out groups, but both provide a direct connection between speakers and the audience. The following are several details about the events:

Timeline 2009 – Launched in United States 2010 – First European event. 2011 – Over 20 events held in US, Europe, India, Hong Kong, & Australia. 2012 – Over 30 events held in US, Europe, Africa, South America, Australia. 2013 – More than 110 events total (43 in 2013), in 39 cities, in 10 countries, on 5 continents. 2014 - Introduction of B-Sides Jax, one out of three B-Sides events in Florida. • Thousands of people have attended and written about their experience at B-Sides events: http://www.securitybsides.org/Media • Community organized, volunteer driven, and corporate funded • Focuses on expanding the spectrum of conversation and giving voice to the next big thing • Security B-Sides mailing list, online forums, slide share, Facebook/Twitter activity, archived photos/videos and video stream accessible through the B-Sides portal: http://www.securitybsides.org/

B-Sides Jax

Sponsor Kit

2

B-Sides Information Goals B-Sides acts as a complement to current events by enabling long-tail spectrum events that complement the current or surrounding event. The goal is to foster communication and collaboration while increasing the level of conversation. Major conferences focus on the current hot topics in information security. B-Sides events explore the fringe of conversation and focus on the next big thing. The conversations have ranged from hardware hacking to gender issues, from Twitter hacking to proximity-based identity theft. B-Sides gives voice to the conversation that is happening just below the surface, and sponsoring enables you to engage that conversation.

Target Audience While each B-Sides event is unique, we target the industry professional looking to offset or augment their current security skill set with that of the next-big-thing conversations. These are industry leaders, thought leaders, information security professionals, and even students who wish to expand their body of knowledge. People who attend have various backgrounds in different sectors and verticals. Their common goal is to learn about emerging issues and connect with those who are having them. Unlike other events where the speaker is rushed in and out, B-Sides provides a small and intimate environment for the attendees to directly engage the speaker before, during, and after their talk or presentation. Attendees are looking for more than just information; they are looking to make connections they will call upon throughout the rest of the year.

Prior Speakers Gene Kim, HD Moore, Dino Dai Zovi, Alex Hutton, Tim Keanini, Jonathan Cran, David Mortman, Val Smith, Egyp7, Bruce Potter, Mike Murray, Mike Bailey, Andy Ellis, Jack Daniel, Erin Jacobs, and many more.

B-Sides Jax

Sponsor Kit

3

B-Sides Ethos Frameworks Traditional media exist as a constrained system and must operate within the bounds to which it has defined itself. Physical events constrain themselves with space and time, but frameworks permit the continuous creation of individual events. Our goal is to provide people with options by removing those barriers and providing more options of speakers, topics, and events. The initial event in Las Vegas spawned a wave of new events throughout the United States and around the world. Plans are underway for international B-Sides events in Australia, London, New Delhi, and St. John.

Participation B-Sides is not made up of members, but participants. Each person who participates in B-Sides brings to it something to contribute. Some people bring hardware, organizational skills, or their friends. You are offering to bring other resources that help fuel the conversation. Sponsoring enables you to engage the conversation and interact with attendees. In return you have our commitment to connect you with those attendees of interest to you and your business. The organizers hope your participation will enable another great B-Sides event.

Media Coverage In under a year, B-Sides has gathered mass media attention and been written up in CSO Online, The Register, ZDNet, and Dark Reading magazines. In addition to the plethora of blog posts and podcasts, B-Sides has also received coverage from Hacker News Network (HNN), EFFector, and Cisco System Cyber Risk Report. Check out the entire list here: http://www.securitybsides.org/Media

B-Sides Jax

Sponsor Kit

4

Support and Sponsorship The Value of Sponsorship The goal of B-Sides is to offer small intimate events where all participants can engage each other to help develop connections and friendships, and network with different industry professionals. We recognize the value in engaging a smaller audience and being the big fish in a small pond. Every organization will have different goals and priorities. This is why we offer different levels of participation for every individual, group, or organization. We specifically designed several different options for any-sized organization to participate and support this event.

Reasons to Show Your Support We recognize your desire to not only support a great event but also to see a return on your investment. The following are a list of direct benefits you may see as an event sponsor.

Brand Recognition and Awareness Depending on the level of sponsorship, you may recognize your brand placement on some or all of the following: t-shirts, signage, lanyards, lunch sessions, or attendee badges. Based on your level of participation, creative and custom branding may be arranged including transportation, banners, and podcast interviews.

Big Fish, Small Pond For some, sponsoring large events is not within their price range, leaving them with no option for communicating their message. B-Sides is just the place for you! This small, community atmosphere brings together active and engaged participants who want to absorb information. Sponsoring a B-Sides event enables you to be that big fish in a small pond and better communicate your message to an active audience.

Stay in Touch With the Industry B-Sides enables its supporters and participants to identify and connect with industry leaders and voices. These participants represent the social networking of security. They are the people who you want to engage to solicit feedback and bring voice to your conversation.

B-Sides Jax

Sponsor Kit

5

Support and Sponsorship Reasons to Show Your Support (cont'd) Stay Abreast on the Next Big Thing Nobody knows what the “next big thing” will be, but these events are community-driven with presentations voted upon by the industry. There is no magic to how it works, but we believe that listening to the underground can help you prepare and identify what the next big thing might be.

Internet Simulcast Many of the B-Sides events are simulcast online, meaning your participation can reach a larger audience than just those participants present. At the 2010 San Francisco B-Sides event, the online audience ranged from 5-10 times those present onsite at the event. In addition, these simulcasts are archived online for later viewing.

Media The media coverage for B-Sides is massive compared with its size. Be part of the conversation and get swept up in the media. Many participants have been quoted and picked up by mainstream news sources including National Public Radio (NPR).

Support Packages Through the distinctive nature of this event, the list of speakers and attendees are available online. We see the benefit in the live interactive engagement of individuals rather than in the cold call connection. Please contact the event organizers for sponsorship and support opportunities

B-Sides Jax

Sponsor Kit

6

Sponsorship Opportunities Sponsorship Opportunities at B-Sides Jax Tier 1 - Silver Supporter: $500 • Verbal recognition • Logo on event website • Logo in Program Guide

Tier 2 - Gold Supporter: $1000 • • • • •

Verbal recognition Logo on event website Logo in Program Guide Imprinted logo on signage around the event Sponsor provided cloth type banner placement at venue

Tier 3 - Platinum Supporter: $1500 • • • • • •

Verbal recognition Logo on event website Logo in Program Guide Imprinted logo on signage around the event Sponsor provided cloth type banner placement at venue Vendor table space to showcase products, present demos, and foster technical conversations with attendees • Optional time (2-3 min) at the after party, opening or closing ceremonies to address the attendees • Logo displayed on projectors as placeholder for break between presentations • Logo on the back of t-shirt (dependent on funding of t-shirts)

B-Sides Jax

Sponsor Kit

7

Custom Sponsorship Custom Sponsorship Opportunities Beverages: $250 (3 seats) • Verbal recognition • Logo on event website • Sign indicating beverages provided by sponsor

Capture the Flag (CTF): $1,000 • • • •

Gold Supporter benefits Sponsor provided cloth type banner placement at CTF location for maximum visibility Vendor table space for recruitment purposes only Optional time (2-3 min) at the CTF venue to address the attendees

Lock Pick Village (LPV): $1,000 • • • •

Gold Supporter benefits Sponsor provided cloth type banner placement at LPV venue for maximum visibility Vendor table space for recruitment purposes only Optional time (2-3 min) at the LPV venue to address the attendees

Badges: $1,500 • Platinum Supporter benefits • Sponsor’s logo displayed prominently the badge

T-shirts: $2,000 • Platinum Supporter benefits • Logo on the front of t-shirt (other sponsors will be on the back)

After Party: $3,000 • • • •

Platinum Supporter benefits Sign indicating party provided by sponsor Logo on party armbands Sponsor banner placement at after party venue for maximum visibility

Benefits of sponsorship packages subject to change at the discretion of B-Sides Jax organizers.

B-Sides Jax

Sponsor Kit

8

Custom Sponsorship Other Custom Sponsorship B-Sides Jax encourages participation from a wide range of organizations. If you have an idea on custom sponsorship, please inform us so we can evaluate and determine if it is a viable option. These ideas may include but are not limited to the contribution of: • Contests and giveaways • Door prizes • Media publicity or PR Custom sponsorship would include at a minimum: • Logo on the event website • Imprinted logo on signage around the event • Announcements during the event for the sponsored item(s)

B-Sides Jax

Sponsor Kit

9