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Book details Author : Harry Beckwith

● Pages : 256 pages

● Publisher : Business Plus 2012-05-03

● Language : English

● ISBN-10 : 0446672319

● ISBN-13 : 9780446672313

Book Synopsis Selling the Invisible SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-upyour-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees