Course Outline Search Engine Optimization & Social Media Marketing For Professionals Who Can Participate? •

Anyone can join who has the interest to get into the web marketing profession.

Prerequisite: • • • •

Technical Skill: Must have the fluent operating skill of Computer Must have the skill to use internet A little or basic knowledge on SEO & SMM would be fine but not necessary Academic: SSC or Equivalent Certificate

Key features of “Prime IT”: • • •

Training by Certified and Experienced Trainers. Industrial and Corporate Tie-ups for Live projects for student. Well-equipped Computer Lab, Internet and Book Bank facility.

• • •

Live project based Trainings & Internships. WI-FI enabled classrooms. Certificate will be provided after training.

Course Duration: • • • •

Total Class = 36 Per Class = 1.5 hours Total Time = 54 hours Duration = 3 month

Nothing Is Difficult to Drive, If You Are Skilled… ...We will make you SKILLED for OUTSOURCING.

Course Outline – SEO & SMM Lecture -1 & 2: Discussion on Search Engine Optimization (SEO): • • • • • • • • • • • •

What is Search Engine Optimization (SEO)? Why does my website need SEO? Why can't the search engines figure out my site without SEO? Can I do SEO for myself? How search engines work Crawlers, robots, spiders Algorithms Search engine indexing Ranking Website architecture Static pages Dynamic pages

Course Outline for SEO & SMM

Lecture -3: SEO Types   

White hat, Black hat and gray hat SEO techniques. Google Panda & Penguin Update and recovery tips All previous google algorithm updates

Page 2

Lecture-4: Social Media Optimization: • • • • • •

What is Social Media Social Media Optimizations Benefits of Social Media Influence of Social Media on business Analysis of Social Media Campaign Prepare the Social Media Campaign

Lecture-6: Social Media Optimization: • • • • • •

Google+ - Creating a Google group and Page to increase Branding and Exposure Google+ Profile creations Google Places Other feathers of Google+ Google Authorship Citations Review

Lecture-9: Off-Page Optimization: Tools, Add-On’s & Extensions: Discussion on different SEO Tools • • • • • •

Backlink checker tools, techniques and counts Checking the Backlink of a site/link Internet Business Promoter (IBP) Stat Counter SEO Power Suite (Rank Tracker, Link Assistant, SEO Spy Glass, Web Site Auditor

Course Outline for SEO & SMM

Lecture-5: Social Media Optimization:

• • •

Facebook – Creating a Facebook group and Fan Page to increase Branding and Exposure Facebook Profile creations Facebook Polls creations Facebook Note Creations

•

Other feathers of Facebook

•

Lecture-7 & 8,: Social Media Optimization: • • • • •

Twitter – increasing Twitter followers and getting retweets LinkedIn Building a professional profile expanding your visibility Pinterest - Building a new system of promotion and marketing Channeling for Social Media All other Social networking accounts

Lecture-10: Off-Page Optimization: • Search Engine Submission, • The concept of Dofollow/ Nofollow Backlinks • Link wheel • Tiered link building process

Page 3

Lecture-11: Off-Page Optimization: • Forum Posting • Comment Posting • Directory Submission • Local Business Directory

Lecture-12: Off-Page Optimization: • Yahoo Answering • Quora Answering • Other Answering sites • Bookmarking • Link Exchange • Submitting to Wikis?

Lecture-13: Off-Page Optimization: • Creating the Hub pages • Creating the Squidoo pages • Link exchanges accounts creation • Pages for others accounts

Lecture-14: Off-Page Optimization: • Submit to Article Directories • Submit to Press Release • Company Profile creation • Business Listening

Lecture-15 & 16: Off-Page Optimization: • Blog Directories • Guest Blogging • Classified add posting • Image SEO • Events Listening • Infographic

Lecture-17: Off-Page Optimization: • Article Submission • Article Creation • Article optimization • Article Submission Guidelines

Lecture-18: Video Optimization

Lecture-19: Content Optimization:

• • • • • •

Searching the right video Optimize the Video Video Editing Video Channeling Video Sharing Overview of Video Editing tool

Course Outline for SEO & SMM

• • • • •

What is Content How we Optimize the Content Content Creations Tips to create the unique Content Content creations tips

Page 4

Lecture- 20 &21: Basic HTML tags used for SEO                    

What is html? Browsers and html Index page A sample web page Viewing html code Html tag Head vs. Body sections The head section The body section Title tag Description tag Meta keywords tag Header tags (for body text) Paragraph tags Bold tags Links to other pages Anchor text within hyperlinks IMG (image) tags Alt tags Other formatting tags

Lecture-26: On-Page Optimization: • Optimize Keywords in Title Tag • Meta Description: • Meta Tag Checker • Optimize Keywords in Description Meta Tag • Meta Keywords • H1-H4 Tags • Optimize Keywords in Heading Tags • Optimize Image ALT tag • Internal Links

Course Outline for SEO & SMM

Lecture-22, 23, 24 & 25: Making your blog for website: WordPress and other platform swill be used: •

Things to know before making a blog • Your Target Audience • Planning • Maintenance • Networking • Branding

• • •

• • • •

How to make a blog using WordPress Keyword Research & Analysis using tools Identifying and building your initial keyword list SEO Friendly Domain Selection Process Blog post creations Blog Posting on the Blogs Guideline about the blog post

Lecture- 27: On-Page Optimization: •

URL Structure: • Search Engine friendly URL optimization • Optimize Keywords in URL • 301 + 302 redirects • Broken links

Page 5

Lecture- 28,29 & 30: Keyword Research • • • • • • • • • • • •

Competitor Analysis Audit of the Website completely Keyword Research and Selection Keyword Analysis Tools Optimize Keywords in Anchor Text Optimize Your Keyword Density Keyword Density calculation formula and checking tool Text Modifiers to Emphasize Your Keywords Discussion on LSI Keywords Keyword Research Tips & Ideas Using Google Insights for Search and Google Trends for Keyword Research Practical class using different Keyword research tools.

Lecture- 33 & 34: Google Webmaster Tool        

What is Google Webmaster? Bing webmaster tools Configuration of the Google Webmaster Exploring the Google analytics features Checking the URLs Checking the Crawling issues URL Removal Checking the Crawl Stats

 

Check the Google Index



Backlinks Checker Search Queries

 

Lecture- 31 & 32: Google Analytics Tool          

What is Google Analytics? Configuration of the Google Analytics Exploring the Google analytics features Complete Use of Google analytics Checking the Traffic Check the complete overview of the Visitors Complete detail about the Google Analytics Site Map Configuration Using Robot.txt creation URL Rewrite Techniques

Lecture-35: Documentations & Report creations • • • •

Report Creating Tips for Report Creations Documentation for the Clients Tools for Reports creations

Blocked URLs

Complete detail about the Google Webmaster

Course Outline for SEO & SMM

Page 6

Lecture - 36 :Overall idea about freelance outsourcing • What is Freelancing? • What is Outsourcing? • Online Freelance Marketplaces. • Idea about payment systems. • Types of Freelancing work. • SEO & SMM Related Works in Online.

USMAN TARIQ Senior SEO Manager Geniusenterprises.co.uk Cell # 0332-6030581 [email protected] [email protected]

Course Outline for SEO & SMM

Page 7