http://dunntek.com/SEO/ Raleigh Internet Marketing Do you need to get the word out about your business, but don’t know where to start or how to choose a Raleigh internet marketing provider? It can seem overwhelming. As your local partner I can help you connect with customers in the Raleigh-Durham area through cost-effective online marketing strategies using amazing capabilities to zero-in on your ideal potential customer, and I’ll be right beside you every step of the way. Through well-targeted strategies such as Google AdWords, Facebook ads, and Search Engine Optimization (SEO) and more, we can help you get the right message in front of the right people at the right time. It’s a lot for a small business owner to try and figure this all out on their own, which is why we’ve implemented an amazing new portal that makes it easy to keep up with what’s going on.

We can help you put together a custom digital marketing solution that meets your business goals and connects you with the right potential customers. In developing a marketing strategy for your business, these are just a few of the things that we’ll work through with you: 1. Audience & Message First, let’s identify your target audience. Who are they, and why are they calling you, visiting your website, or making a particular online search? This is very important to understand because understanding their life story – the intent behind search – should result in potentially different marketing messages. Not conflicting messages, mind you – but depending on the reason for your customer’s inquiry, they may be seeking different information about your company than under a different set of circumstances. I’ll illustrate this through a few examples. Example #1 Traditional Marketing vs Digital Marketing Let's say someone’s got water gushing out of a broken pipe. Your marketing message needs to be built right so that it shows up in the right

http://dunntek.com/SEO/ place at the right time, and once they visit your website it should immediately resonate with them that they’re in the right place. When they look online for an emergency plumber, they’re primarily going to need someone right away, and secondarily they want to be sure that vendor seems well qualified. When their emotions are on edge in such a situation, it’s important to convey that you understand the urgency of their situation, and your message should sooth their emotions and reassure them that you can make things better, and do so quickly. Example #2 Suppose someone is considering a renovation or building a house, and they’re looking for a plumber. At a subconscious level, there are different things they’re going to be looking for in this situation – whether they know it or not! They want to see that you can handle that type of project with organization and professionalism, and the longevity of your business may play a bigger role in their potential selection of you as a vendor. Example #3 I recently consulted with someone in the financial services field. Traditionally, this client would have had no choice but to rely on classic mass-media advertising that cast a wide net in hopes of catching the few specific people that her service was really meant for. In talking with her, we determined that that her ideal potential client fit a very specific demographic of age, gender, location, and recent life events. Armed with this, we concluded that a highly-targeted social media marketing campaign was the best way to put her message in front of this very specific market, without wasting money putting her message in front of people that would never be interested in her services.

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DunnTek 5448 Apex Peakway #370 Apex, NC 27502 (919) 589-2535 Website: ​http://dunntek.com/SEO Google Site: ​https://sites.google.com/site/seoraleighnchub/ Google Folder: ​https://goo.gl/rBikHf Recommended Links: SEO Raleigh NC Search Engine Optimization Raleigh NC Local SEO Raleigh NC Video SEO Raleigh NC Local SEO Services Raleigh NC SEO Expert Raleigh NC

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