https://sites.google.com/site/searchengineoptimizationlky/

What​ ​Actually​ ​Works​ ​for​ ​Driving​ ​Traffic from​ ​Search​ ​Engines? First​ ​it’s​ ​important​ ​to​ ​note​ ​that​ ​Google​ ​is​ ​responsible​ ​for​ ​most​​ ​of​ ​the​ ​search​ ​engine traffic​ ​in​ ​the​ ​world​ ​(though​ ​there​ ​is​ ​always​ ​some​ ​flux​​ ​in​ ​the​ ​actual​ ​numbers). This​ ​may​ ​vary​ ​from​ ​niche​ ​to​ ​niche,​ ​but​ ​it’s​ ​likely​ ​that​ ​Google​ ​is​ ​the​ ​dominant​ ​player​ ​in the​ ​search​ ​results​ ​that​ ​your​ ​business​ ​or​ ​website​ ​would​ ​want​ ​to​ ​show​ ​up​ ​in,​ ​and​ ​the​ ​best practices​ ​outlined​ ​in​ ​this​ ​guide​ ​will​ ​help​ ​position​ ​your​ ​site​ ​and​ ​its​ ​content​ ​to​ ​rank​ ​in​ ​other search​ ​engines,​ ​as​ ​well.

https://sites.google.com/site/searchengineoptimizationlky/

Regardless​ ​of​ ​what​ ​search​ ​engine​ ​you​ ​use,​ ​search​ ​results​ ​are​ ​constantly​ ​changing. Google​ ​particularly​ ​has​ ​updated​ ​lots​ ​of​ ​things​​ ​surrounding​ ​how​ ​they​ ​rank​ ​websites​​ ​by way​ ​of​ ​lots​ ​of​ ​different​ ​animal​ ​names​​ ​recently,​ ​and​ ​a​ ​lot​ ​of​ ​the​ ​easiest​ ​and​ ​cheapest ways​ ​to​ ​get​ ​your​ ​pages​ ​to​ ​rank​ ​in​ ​search​ ​results​ ​have​ ​become​ ​extremely​ ​risky​ ​in​ ​recent years. So​ ​what​ ​works?​ ​How​ ​does​ ​Google​ ​determine​ ​which​ ​pages​ ​to​ ​return​ ​in​ ​response​ ​to​ ​what people​ ​search​ ​for?​ ​How​ ​do​ ​you​ ​get​ ​all​ ​of​ ​this​ ​valuable​ ​traffic​ ​to​ ​your​ ​site? Google’s​ ​algorithm​ ​is​ ​extremely​ ​complex,​ ​and​ ​I’ll​ ​share​ ​some​ ​links​ ​for​ ​anyone looking​ ​to​ ​dive​ ​deeper​ ​into​ ​how​ ​Google​ ​ranks​ ​sites​ ​at​ ​the​ ​end​ ​of​ ​this​ ​section,​ ​but at​ ​an​ ​extremely​ ​high​ ​level: ● Google​ ​is​ ​looking​ ​for​ ​pages​ ​that​ ​contain​​ ​high-quality,​ ​relevant​ ​information about​ ​the​ ​searcher’s​ ​query. ● They​ ​determine​ ​relevance​ ​by​ ​“crawling”​ ​(or​ ​reading)​ ​your​ ​website’s​ ​content​ ​and evaluating​ ​(algorithmically)​ ​whether​ ​that​ ​content​ ​is​ ​relevant​ ​to​ ​what​ ​the​ ​searcher is​ ​looking​ ​for,​ ​mostly​ ​based​ ​on​ ​the​ ​keywords​ ​it​ ​contains. ● They​ ​determine​ ​“quality”​ ​by​ ​a​ ​number​ ​of​ ​means,​ ​but​ ​prominent​ ​among​ ​those​ ​is still​ ​the​ ​number​ ​and​ ​quality​ ​of​ ​other​ ​websites​ ​that​ ​link​ ​to​ ​your​ ​page​ ​and​ ​your​ ​site as​ ​a​ ​whole.​ ​To​ ​put​ ​it​ ​extremely​ ​simply:​ ​If​ ​the​ ​only​ ​sites​ ​that​ ​link​ ​to​ ​your​ ​blue widget​ ​site​ ​are​ ​blogs​ ​that​ ​no​ ​one​ ​else​ ​on​ ​the​ ​Web​ ​has​ ​linked​ ​to,​ ​and​ ​my​ ​blue widget​ ​site​ ​gets​ ​links​ ​from​ ​trusted​ ​places​ ​that​ ​are​ ​linked​ ​to​ ​frequently,​ ​like CNN.com,​ ​my​ ​site​ ​will​ ​be​ ​more​ ​trusted​ ​(and​ ​assumed​ ​to​ ​be​ ​higher​ ​quality)​ ​than yours.

https://sites.google.com/site/searchengineoptimizationlky/

Increasingly,​ ​additional​ ​elements​ ​are​ ​being​ ​weighed​ ​by​ ​Google’s​ ​algorithm​ ​to determine​ ​where​ ​your​ ​site​ ​will​ ​rank,​ ​such​ ​as: ● How​ ​people​ ​engage​ ​with​ ​your​ ​site​ ​(Do​ ​they​ ​find​ ​the​ ​information​ ​they​ ​need​ ​and stay​ ​on​ ​your​ ​site,​ ​or​ ​bounce​ ​back​ ​to​ ​the​ ​search​ ​page​​ ​and​ ​click​ ​on​ ​another​ ​link? Or​ ​do​ ​they​ ​just​ ​ignore​ ​your​ ​listing​ ​in​ ​search​ ​results​ ​altogether​ ​and​ ​never click-through?) ● Your​ ​site’s​ ​loading​ ​speed​​ ​and​ ​“mobile​ ​friendliness” ● How​ ​much​ ​unique​ ​content​ ​you​ ​have​ ​(versus​ ​very​ ​“thin”​ ​low-value​ ​content​ ​or duplicate​ ​content​)