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Mariah's Standpoint RE: Mariah's Standpoint

 Ibraheem Obeidat

Posted Date: Status: Overall Rating:

September 16, 2014 11:41 PM Published

Mariah,         The rivalry in the sportswear industry is very high. Nike competes with numerous athletic and leisure shoe companies worldwide. It faces fierce  competition in product offerings, technologies, marketing expenditures, pricing, costs of production, and customer services.          With the technology innovations, Nike came up with Nike + package consists of a pair of specially designed running shoes, an ipod nano, and a Nike + ipod sport kit. The kit consists of a sensor that fits into a built­in pocket beneath the insole of the left shoe and a receiver that fits into the ipod nano dock connector. As a person runs, ipod tells the distance, pace, and calories burned via voice feedback that adjust music volume as it plays. Sincerely Ibraheem O.

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Nike's Website.... RE: Nike's Website....

 Ibraheem Obeidat

Posted Date: Status: Overall Rating:

September 16, 2014 11:22 PM Published

Joseph,        I agree and liked what you said. Nike's domination globally makes it hard to other companies to compete with it. Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that ‘Business is war without bullets.’ Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage.        Nike has shown a consistent growth every year. The forecast for 2011­2014 also reflect that it will continue to grow approximately 7% every year. The sales and revenue of the company has increased. Though the sportswear industry is at the maturity stage of the products life cycle. The market is basically experiencing a slowdown in sales  growth because the products have achieved acceptance by their most potential buyers. Sincerely

Ibraheem O.

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Nike Website Nike Website

 Ibraheem Obeidat

Posted Date: Status: Overall Rating:

September 16, 2014 10:09 PM Published

         Why would I go to a retail store to buy a product if I can buy it online while I am relaxing on the couch and drinking a coffee ? Websites are created to offer convenience. It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Now, this simple example make it easier to determine whether Nike's website hurt it's retailers or not. The answer is yes; Nike's website does hurt its retailers in many ways.          Nike posts e­commerce revenue of $767 million in fiscal 2014 as the web accounts for about 3% of all sales and remains a top development priority. When it comes to annual e­commerce growth, Nike Inc. still likes to “just do it.”          Nike's global web sales increased 42%. Based on that metric and earlier web sales metrics disclosed by Nike, Internet Retailer estimates web sales to be about $767 million, up from $540 million in fiscal 2013 (Internetreatailer.com).           Nike’s famous slogan has worked well and has become even more noticeable over the years as a result of the enhanced meaning of and the penetrating ability of sports branding and its role in our contemporary consumer society. The company’s slogan has been at the heart of many iconic commercials and ads and its role has not slowed down due to the snowballing effect of experiential marketing’s popularity.

Shopping for Shoes.pdf

The answer is yes; Nike's website does hurt its retailers in many ways. Nike posts ecommerce revenue of $767 million in fiscal 2014 as the web accounts. for about 3% of all sales and remains a top development priority. When it comes to. annual ecommerce growth, Nike Inc. still likes to “just do it.” Nike's global web sales ...

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