Social Media Marketing – A Tool to Present-Day Business Success Internet users now are familiar with social media and millions are creating accounts in these sites. They are free yet they provide lots of benefits to majority of members. And to many businesses, social media marketing is an even better tool than the traditional mode of advertising a company and its products. There are hundreds of social media sites now, each one trying to capture as many members as there are. Even without collecting fees from the members, the site earns tons of money from the advertisers. Go to Facebook and you will find in the page a lot of advertisements. This is a way for Facebook to generate income – not from the members but from business plugging. And once the ad is clicked by FB members, traffic to the business site results. It is not only Facebook but other social media sites like Twitter, Linkedin, Google+, YouTube, Instagram and more other sites also get the same income generating benefit. You could not imagine how much traffic is created with the millions of Facebook subscribers, Twitter fans and YouTube regular viewers. You can buy facebook followers , likes, fans, as well as Twitter followers, retweets, youtube views and likes, Instagram followers and favorites. Most professionals are in Linkedin and photo fanatics are in Instagram.

What is social media marketing? You know the social media sites, but what is social media marketing? This is just like any ordinary advertisement where you want to capture many clients. Being an online tool, the social media marketing is an effective way to drive traffic to a website. Creating accounts in different social media sites is important to getting traffic in the sense that although these sites are all geared to social networking, they differ in some respects. For instance, Facebook is more encompassing as it allows account subscribers to post photos, to share updates, to join communities and groups, find friends and see how they look now and just send messages. In contrast, Twitter is more geared to share shorter messages and updates. And why is there a need to drive traffic? This means more visitors to the site which ultimately will make the business website rank in the search engines. More clickers mean more customers and more money for the business. Reasons why business should make use of the tool Businesses create websites to give information about the company products. But this is not enough. Here are some reasons why a company needs a Facebook fan page or Twitter and Instagram followers. First, all of the sites are free so you do not spend anything. Yet, because of these sites, customers will find you; you get to know buyers who you never think existed. These people will bring your sales up. You can even post or tweet your products and discount offers to further increase your sales. One customer likes your post, shares it and your post will be like wild fire spreading to millions of social media subscribers. Did you know that with the use of social media marketing you get up close and personal to your customers? And a rapport can be established between you and them as you can comment to

their posts immediately. You can communicate to them learning what they like and not like with your products. This will enable you to make modifications in your product. This becomes a venue for a two-way communication between the firm and the customers where receptiveness between the two parties is developed. Most of all, your competitors are using the strategy. With all these, you can just think that the social media sites are good playing fields to scale up your sales. Making use of the tool – cost to business Having accounts or even fan pages in the social media sites is free. But there are some firms that ask how much is the cost of social media marketing? Is it necessary to put some expenses on these tools? There are two ways to incur cost. The first is by paying a fee for the ads that your company places in the social media’s site. When a customer clicks your add, you may be charged on a pay per click basis. But then you are the winner here because no click, no charge. But it is better to be charged the minimal amount because you have traffic to the site which may mean sales. Another expense on social media marketing as your tool is on services to be rendered by agencies that will handle your page. Some of these services are monitoring the right SEO keyword, creating backlinks to your website, writing articles to your blogs or websites, submitting to social bookmarking sites and other services that will bring traffic to your site for search engine optimization. Agencies do not charge uniform fees, bear this in mind. This is the name of the game today and you have to go with it – advertising your business via the social media marketing tools. In the final analysis, this is still a more cost-effective strategy than going the traditional marketing and advertising style.