The​ ​Definitive​ ​Guide​ ​to​ ​Marketing​ ​with​ ​Instagram

Reaching​ ​potential​ ​customers​ ​with​ ​a​ ​branding​ ​message​ ​they​ ​recognize​ ​and​ ​relate​ ​to​ ​is integral​ ​if​ ​companies​ ​want​ ​to​ ​stay​ ​relevant​ ​and​ ​continue​ ​to​ ​grow.​ ​Otherwise​ ​they become​ ​outdated,​ ​competitors​ ​start​ ​gaining​ ​traction​ ​and,​ ​over​ ​time,​ ​the​ ​company doesn’t​ ​replace​ ​lost​ ​customers​ ​with​ ​enough​ ​new​ ​ones.​ ​The​ ​business​ ​starts​ ​losing​ ​money. Product​ ​sits​ ​on​ ​the​ ​shelf.​ ​The​ ​big​ ​kahunas​ ​get​ ​mad.​ ​Bonuses​ ​get​ ​slashed. It’s​ ​a​ ​bad​ ​scene. Smart​ ​marketers​ ​don’t​ ​let​ ​this​ ​happen​ ​because​ ​they​ ​always​ ​keep​ ​an​ ​eye​ ​out​ ​for​ ​the newest,​ ​most​ ​impactful​ ​way​ ​to​ ​engage​ ​and​ ​interact​ ​with​ ​potential​ ​customers. Social​ ​media​ ​has​ ​made​ ​great​ ​strides​ ​in​ ​filling​ ​the​ ​bill​ ​during​ ​the​ ​past​ ​decade,​ ​and​ ​shows no​ ​signs​ ​of​ ​slowing​ ​down.​ ​Potential​ ​clients​ ​live​ ​on​ ​social​ ​media!​ ​Posting,​ ​tweeting,​ ​and sharing​ ​selfies​ ​are​ ​mainstays​ ​of​ ​behavior​ ​across​ ​all​ ​generational​ ​groups.

Since​ ​it’s​ ​likely​ ​buyers​ ​are​ ​on​ ​social​ ​media,​ ​companies​ ​need​ ​a​ ​presence,​ ​too.​ ​But​ ​saying “social​ ​media”​ ​these​ ​days​ ​is​ ​broad.​ ​Which​ ​channel​ ​do​ ​you​ ​choose?​ ​Do​ ​you​ ​need​ ​profiles on​ ​more​ ​than​ ​one?​ ​With​ ​limited​ ​resources,​ ​how​ ​do​ ​you​ ​get​ ​the​ ​most​ ​bang​ ​for​ ​your​ ​buck? Facebook​ ​is​ ​still​ ​the​ ​biggest​ ​social​ ​media​ ​platform,​ ​but​ ​it’s​ ​got​ ​another​ ​one​ ​nipping​ ​at​ ​its heels. Instagram. Launched​ ​in​ ​2010,​ ​the​ ​photo-centric​ ​platform​ ​has​ ​exploded​ ​in​ ​recent​ ​years​ ​and​ ​is​ ​now in​ ​second​ ​place​ ​as​ ​the​ ​most​ ​used​ ​social​ ​media​ ​channel​ ​on​ ​the​ ​web. According​ ​to​ ​Pew​ ​Research​ ​Center,​ ​about​ ​half​ ​of​ ​Instagram​ ​users​ ​check​ ​Instagram​ ​once a​ ​day,​ ​and​ ​a​ ​third​ ​check​ ​it​ ​several​ ​times​ ​a​ ​day.​ ​This​ ​frequency​ ​of​ ​visitation​ ​beats​ ​out​ ​all other​ ​social​ ​media​ ​sites​ ​except​ ​for​ ​Facebook. The​ ​level​ ​of​ ​growth​ ​and​ ​engagement​ ​Instagram​ ​has​ ​reached​ ​in​ ​such​ ​a​ ​short​ ​amount​ ​of time​ ​should​ ​make​ ​marketers​ ​take​ ​notice.​ ​Thinking​ ​about​ ​reaching​ ​your​ ​audience​ ​via social​ ​media​ ​means​ ​more​ ​than​ ​just​ ​Facebook. Not​ ​sure​ ​you​ ​understand​ ​why​ ​you​ ​should​ ​adapt​ ​Instagram​ ​into​ ​your​ ​marketing​ ​strategy? Here’s​ ​your​ ​definitive​ ​guide​ ​to​ ​marketing​ ​with​ ​Instagram. Why​ ​is​ ​marketing​ ​with​ ​Instagram​ ​relevant? Small​ ​business​ ​owners​ ​must​ ​spend​ ​their​ ​time​ ​working​ ​on​ ​initiatives​ ​that​ ​move​ ​the needle​ ​toward​ ​wider​ ​brand​ ​recognition,​ ​more​ ​potential​ ​customers,​ ​and​ ​bigger​ ​revenue. Advertising​ ​budgets​ ​may​ ​have​ ​grown​ ​stale​ ​over​ ​the​ ​years,​ ​and​ ​the​ ​“same​ ​old,​ ​same​ ​old” may​ ​not​ ​be​ ​producing​ ​the​ ​results​ ​they​ ​once​ ​did. But,​ ​is​ ​this​ ​a​ ​reason​ ​to​ ​look​ ​to​ ​Instagram​ ​for​ ​marketing’s​ ​needs? Yes! Three​ ​reasons​ ​marketing​ ​on​ ​Instagram​ ​is​ ​relevant​ ​to​ ​your​ ​business​ ​are:

Build​ ​Brand​ ​Recognition Set​ ​yourself​ ​apart​ ​from​ ​your​ ​competition​ ​with​ ​greater​ ​brand​ ​recognition.​ ​Reaching​ ​out and​ ​engaging​ ​potential​ ​customers​ ​with​ ​interesting​ ​photos​ ​and​ ​helpful​ ​information allows​ ​them​ ​to​ ​get​ ​to​ ​know​ ​your​ ​products​ ​without​ ​a​ ​hard​ ​sell​ ​approach. Luckily,​ ​Instagram​ ​is​ ​still​ ​wide​ ​open​ ​with​ ​possibilities.​ ​According​ ​to​ ​Instagram,​ ​there are​ ​15​ ​million​ ​business​ ​profiles​ ​active​ ​on​ ​their​ ​site.​ ​It​ ​sounds​ ​like​ ​a​ ​lot,​ ​but​ ​Facebook eclipses​ ​that​ ​number​ ​with​ ​50​ ​million! This​ ​is​ ​good​ ​news,​ ​because​ ​chances​ ​are​ ​your​ ​competition​ ​isn’t​ ​marketing​ ​with​ ​Instagram yet.​ ​This​ ​increases​ ​the​ ​platform’s​ ​relevancy​ ​to​ ​you​ ​because​ ​it​ ​won’t​ ​be​ ​as​ ​noisy​ ​and crowded,​ ​and​ ​you​ ​will​ ​have​ ​a​ ​better​ ​chance​ ​of​ ​connecting​ ​with​ ​your​ ​audience. Tell​ ​A​ ​Unique​ ​Story Buyers​ ​are​ ​increasingly​ ​looking​ ​for​ ​more​ ​than​ ​a​ ​product​ ​or​ ​service.​ ​They​ ​want​ ​an​ ​overall pleasing​ ​experience.​ ​Instagram​ ​marketing​ ​gives​ ​you​ ​the​ ​stage​ ​to​ ​showcase​ ​your storytelling​ ​skills​ ​and​ ​weave​ ​a​ ​tale​ ​your​ ​current​ ​and​ ​future​ ​customers​ ​love. Interesting​ ​blog​ ​posts,​ ​case​ ​studies,​ ​customer​ ​testimonials,​ ​and​ ​statistics​ ​can​ ​all​ ​be shared​ ​with​ ​your​ ​Instagram​ ​followers.​ ​Capitalize​ ​on​ ​the​ ​visuality​ ​of​ ​the​ ​site.​ ​Over​ ​time, these​ ​build​ ​into​ ​a​ ​completely​ ​personal​ ​marketing​ ​campaign​ ​that​ ​draws​ ​in​ ​and​ ​connects customers​ ​with​ ​your​ ​brand. Gain​ ​More​ ​Engagement​ ​Than​ ​on​ ​Other​ ​Platforms Another​ ​reason​ ​Instagram​ ​is​ ​relevant​ ​to​ ​your​ ​marketing​ ​goals​ ​is​ ​because​ ​their​ ​audience is​ ​more​ ​attentive​ ​and​ ​engaged.​ ​Forrester​ ​Research​ ​reported​ ​in​ ​a​ ​recent​ ​study​ ​that Instagram​ ​users​ ​are​ ​58​ ​times​ ​more​ ​likely​ ​to​ ​like,​ ​share,​ ​or​ ​comment​ ​on​ ​a​ ​company’s Instagram​ ​post​ ​than​ ​a​ ​similar​ ​post​ ​on​ ​Facebook. Why​ ​is​ ​this​? Because​ ​a​ ​picture​ ​is​ ​worth​ ​a​ ​thousand​ ​words.

Instagram​ ​is​ ​photo-driven.​ ​Marketers​ ​know​ ​that​ ​visuals​ ​are​ ​crucial​ ​to​ ​content’s​ ​success. Articles​ ​and​ ​blogs​ ​with​ ​photos​ ​get​ ​94%​ ​more​ ​total​ ​views​ ​than​ ​their​ ​picture-bare counterparts.

A​ ​consumer’s​ ​eye​ ​is​ ​naturally​ ​drawn​ ​to​ ​a​ ​picture​ ​more​ ​than​ ​to​ ​words.​ ​The​ ​mind​ ​starts crafting​ ​a​ ​story​ ​and​ ​making​ ​judgments​ ​from​ ​the​ ​context​ ​of​ ​the​ ​picture​ ​and​ ​the​ ​photo’s quality.​ ​All​ ​this​ ​happens​ ​faster​ ​than​ ​if​ ​the​ ​same​ ​consumer​ ​is​ ​reading​ ​the​ ​same information. Perhaps​ ​the​ ​most​ ​relevant​ ​aspect​ ​of​ ​Instagram​ ​to​ ​marketers​ ​is​ ​the​ ​ability​ ​to​ ​capitalize​ ​on the​ ​value​ ​of​ ​photos​ ​in​ ​creating​ ​emotion​ ​and​ ​telling​ ​a​ ​story.​ ​Once​ ​strategically​ ​chosen picture​ ​can​ ​showcase​ ​a​ ​brand’s​ ​identity,​ ​company​ ​culture,​ ​and​ ​product.

If​ ​nothing​ ​else​ ​convinces​ ​you​ ​that​ ​your​ ​company​ ​should​ ​be​ ​marketing​ ​with​ ​Instagram, the​ ​above​ ​point​ ​should​ ​do​ ​it! Using​ ​Instagram​ ​for​ ​marketing​ ​is​ ​relevant​ ​and​ ​can​ ​bring​ ​about​ ​positive​ ​connections​ ​and an​ ​increased​ ​customer​ ​base.​ ​But,​ ​even​ ​if​ ​you​ ​are​ ​a​ ​pro​ ​at​ ​negotiating​ ​other​ ​social​ ​media sites,​ ​Instagram​ ​may​ ​seem​ ​a​ ​bit​ ​involved​ ​and​ ​confusing.​ ​Common​ ​questions​ ​from companies​ ​looking​ ​into​ ​Instagram​ ​marketing​ ​are:

Where​ ​do​ ​I​ ​begin​ ​with​ ​marketing​ ​on​ ​Instagram? Choose​ ​An​ ​Admin Depending​ ​on​ ​the​ ​size​ ​of​ ​the​ ​business​ ​and​ ​the​ ​marketing​ ​team,​ ​there​ ​may​ ​be​ ​only​ ​one​ ​or several​ ​people​ ​involved​ ​in​ ​developing​ ​your​ ​social​ ​media​ ​presence.​ ​Pick​ ​the​ ​most​ ​savvy one​ ​to​ ​be​ ​the​ ​admin. Let’s​ ​say​ ​Ana​ ​is​ ​the​ ​admin. Ana​ ​needs​ ​to​ ​download​ ​the​ ​Instagram​ ​app​ ​onto​ ​her​ ​tablet​ ​or​ ​smartphone.​ ​This​ ​gives​ ​her the​ ​access​ ​she​ ​needs​ ​to​ ​post​ ​conveniently​ ​and​ ​adhere​ ​to​ ​the​ ​schedule​ ​marketing​ ​lays​ ​out. Once​ ​she​ ​has​ ​the​ ​app,​ ​she​ ​should​ ​launch​ ​it​ ​and​ ​start​ ​to… Create​ ​A​ ​Page Ana​ ​can​ ​give​ ​either​ ​her​ ​work​ ​email​ ​or​ ​an​ ​email​ ​IT​ ​sets​ ​up​ ​specifically​ ​for​ ​social​ ​media usage.​ ​Enter​ ​that​ ​along​ ​with​ ​the​ ​other​ ​required​ ​information.​ ​This​ ​part​ ​of​ ​it​ ​should​ ​take no​ ​more​ ​than​ ​a​ ​couple​ ​of​ ​minutes. Choose​ ​A​ ​Username

Businesses​ ​want​ ​to​ ​pick​ ​a​ ​name​ ​that​ ​their​ ​customers​ ​and​ ​prospects​ ​will​ ​recognize.​ ​Ana also​ ​needs​ ​to​ ​consider​ ​the​ ​company’s​ ​handle​ ​that​ ​she​ ​uses​ ​on​ ​Twitter,​ ​if​ ​applicable,​ ​and either​ ​use​ ​the​ ​same​ ​or​ ​something​ ​similar. For​ ​example,​ ​if​ ​the​ ​company​ ​name​ ​is​ ​Macon​ ​Cake​ ​Shop,​ ​the​ ​handle​ ​could​ ​be @Maconcakes,​ ​@Maconcakeshop,​ ​or​ ​@CakeshopMacon.​ ​Any​ ​of​ ​these​ ​are​ ​easily recognizable​ ​to​ ​people​ ​in​ ​the​ ​area. Try​ ​to​ ​avoid​ ​alternate​ ​company​ ​spellings​ ​or​ ​a​ ​series​ ​of​ ​numbers​ ​when​ ​creating​ ​the handle. Designate​ ​Account​ ​As​ ​“Business” Within​ ​the​ ​Settings,​ ​Ana​ ​should​ ​note​ ​that​ ​this​ ​profile​ ​belongs​ ​to​ ​a​ ​business.​ ​This​ ​will​ ​let her​ ​add​ ​important​ ​information​ ​like​ ​the​ ​company’s​ ​store​ ​houses​ ​and​ ​physical​ ​address. Write​ ​A​ ​Bio An​ ​important​ ​piece​ ​of​ ​the​ ​setup​ ​includes​ ​a​ ​killer​ ​bio​ ​section.

Ana​ ​needs​ ​to​ ​drill​ ​down​ ​into​ ​what​ ​she​ ​and​ ​the​ ​company​ ​want​ ​the​ ​audience​ ​to​ ​know. What​ ​sets​ ​the​ ​company​ ​apart?​ ​The​ ​bio​ ​section​ ​will​ ​most​ ​likely​ ​take​ ​the​ ​most​ ​time​ ​to create​ ​than​ ​any​ ​other​ ​part​ ​of​ ​the​ ​setup.​ ​Companies​ ​frequently​ ​use​ ​tag​ ​lines​ ​and​ ​mission statements​ ​as​ ​part​ ​of​ ​their​ ​bio.​ ​Share​ ​a​ ​few​ ​words​ ​about​ ​the​ ​type​ ​of​ ​information​ ​the company​ ​will​ ​be​ ​sharing​ ​on​ ​Instagram.​ ​And​ ​always,​ ​ALWAYS​ ​include​ ​the​ ​website address. Decide​ ​On​ ​A​ ​Photo Some​ ​businesses​ ​choose​ ​their​ ​logo​ ​to​ ​be​ ​their​ ​main​ ​photo,​ ​and​ ​that’s​ ​ok.​ ​It’s​ ​better​ ​to brainstorm​ ​for​ ​a​ ​picture​ ​that​ ​shows​ ​the​ ​essence​ ​of​ ​your​ ​business.​ ​In​ ​the​ ​Macon​ ​Cake Shop​ ​example​ ​above,​ ​instead​ ​of​ ​a​ ​logo,​ ​they​ ​may​ ​showcase​ ​a​ ​beautiful​ ​bouquet​ ​of​ ​bright flowers.

How​ ​do​ ​I​ ​build​ ​Instagram​ ​followers?

Setting​ ​up​ ​an​ ​account​ ​on​ ​Instagram​ ​is​ ​the​ ​easy​ ​part.​ ​But,​ ​even​ ​the​ ​most​ ​descriptive​ ​bio and​ ​the​ ​greatest​ ​picture​ ​won’t​ ​help​ ​you​ ​market​ ​your​ ​product​ ​or​ ​service​ ​unless​ ​you​ ​figure out​ ​a​ ​way​ ​to​ ​get​ ​people​ ​to​ ​follow​ ​you. There​ ​are​ ​several​ ​ways​ ​to​ ​make​ ​cakes​ ​so​ ​your​ ​marketing​ ​efforts​ ​on​ ​Instagram​ ​reach​ ​your target​ ​audience.​ ​Here​ ​are​ ​three​ ​powerful​ ​ones. Employ​ ​Relevant​ ​Hashtags A​ ​hashtag,​ ​formerly​ ​known​ ​as​ ​a​ ​pound​ ​sign,​ ​is​ ​a​ ​roadmap​ ​that​ ​helps​ ​users​ ​navigate through​ ​the​ ​millions​ ​of​ ​voices​ ​on​ ​social​ ​media​ ​to​ ​find​ ​the​ ​ones​ ​that​ ​interest​ ​them. It’s​ ​important​ ​that​ ​marketers​ ​brainstorm​ ​hashtags​ ​in​ ​advance,​ ​and​ ​plan​ ​to​ ​use​ ​them consistently​ ​in​ ​the​ ​Instagram​ ​marketing​ ​strategy. Do​ ​a​ ​little​ ​research.​ ​Look​ ​at​ ​the​ ​hashtags​ ​your​ ​competition​ ​uses.​ ​Instagram​ ​tells​ ​you how​ ​often​ ​a​ ​particular​ ​hashtag​ ​has​ ​been​ ​used.​ ​ ​Search​ ​hashtags​ ​that​ ​you​ ​think​ ​your followers​ ​would​ ​use​ ​and​ ​make​ ​a​ ​list​ ​of​ ​the​ ​ones​ ​that​ ​are​ ​popular. In​ ​addition,​ ​create​ ​some​ ​of​ ​your​ ​brand-specific​ ​hashtags​ ​that​ ​you​ ​can​ ​use​ ​to​ ​build recognition.​ ​Marketing​ ​promotions,​ ​events,​ ​and​ ​product​ ​rollouts​ ​should​ ​have​ ​their​ ​own hashtags. Remember​ ​that​ ​a​ ​post​ ​can​ ​have​ ​more​ ​than​ ​one​ ​hashtag.​ ​It’s​ ​smart​ ​marketing​ ​to​ ​add​ ​one or​ ​two​ ​popular​ ​hashtags​ ​and​ ​one​ ​or​ ​two​ ​branding​ ​hashtags.​ ​But​ ​don’t​ ​get​ ​carried​ ​away. Too​ ​many​ ​hashtags​ ​will​ ​dilute​ ​your​ ​message​ ​and​ ​make​ ​it​ ​seem​ ​like​ ​your​ ​company​ ​is trying​ ​too​ ​hard​ ​to​ ​get​ ​noticed. Post​ ​Killer​ ​Content Start​ ​marketing​ ​with​ ​Instagram​ ​by​ ​sharing​ ​killer​ ​content​ ​that​ ​showcases​ ​your​ ​brand. Crisp,​ ​intriguing​ ​photos​ ​with​ ​descriptive​ ​posts​ ​and​ ​relevant​ ​hashtags​ ​is​ ​critical​ ​in​ ​the beginning​ ​more​ ​than​ ​ever.​ ​Post​ ​BEFORE​ ​you​ ​try​ ​to​ ​get​ ​followers.​ ​After​ ​all,​ ​if​ ​a​ ​user looks​ ​at​ ​your​ ​profile​ ​and​ ​you​ ​only​ ​have​ ​one​ ​photo​ ​they​ ​will​ ​be​ ​less​ ​likely​ ​to​ ​follow​ ​you.

Develop​ ​a​ ​story​ ​with​ ​your​ ​posts​ ​before​ ​you​ ​rev​ ​up​ ​your​ ​“follow​ ​us”​ ​initiative. Once​ ​you​ ​embark​ ​on​ ​posting​ ​and​ ​using​ ​valuable​ ​hashtags​ ​to​ ​promote​ ​your​ ​brand​ ​and improve​ ​find-ability,​ ​start​ ​a​ ​mission​ ​to… Follow​ ​First As​ ​you​ ​post​ ​interesting​ ​information​ ​with​ ​hashtags,​ ​your​ ​audience​ ​will​ ​slowly​ ​start finding​ ​you.​ ​Hurry​ ​the​ ​process​ ​along​ ​by​ ​finding​ ​your​ ​audience. Use​ ​the​​ ​hashtags​ ​that​ ​help​ ​them​ ​find​ ​you​ ​to​ ​find​ ​them.​ ​Run​ ​a​ ​search​ ​and​ ​check​ ​out​ ​the people​ ​who​ ​are​ ​using​ ​them.​ ​These​ ​could​ ​be​ ​your​ ​buyers. In​ ​addition,​ ​follow​ ​associations​ ​and​ ​groups​ ​that​ ​tie​ ​into​ ​your​ ​business​ ​so​ ​people​ ​who follow​ ​them​ ​will​ ​have​ ​more​ ​of​ ​a​ ​chance​ ​of​ ​seeing​ ​and​ ​following​ ​you. Contests​ ​and​ ​Giveaways Everyone​ ​likes​ ​to​ ​win​ ​something.​ ​Create​ ​a​ ​contest​ ​and​ ​advertise​ ​it​ ​on​ ​Instagram​ ​as​ ​well as​ ​other​ ​social​ ​media​ ​channels​ ​where​ ​you​ ​already​ ​have​ ​connections.​ ​Think​ ​about​ ​an email​ ​campaign​ ​to​ ​your​ ​contacts​ ​encouraging​ ​them​ ​to​ ​follow​ ​you.​ ​And,​ ​of​ ​course,​ ​post the​ ​announcement​ ​of​ ​the​ ​winner. What​ ​should​ ​I​ ​do​ ​to​ ​increase​ ​engagement​ ​on​ ​Instagram? Marketing​ ​with​ ​Instagram​ ​requires​ ​more​ ​than​ ​setting​ ​up​ ​an​ ​account​ ​and​ ​watching followers​ ​flock​ ​to​ ​you​ ​and​ ​become​ ​your​ ​customers.​ ​You​ ​must​ ​understand​ ​your​ ​buyer persona​ ​and​ ​their​ ​needs​ ​and​ ​pain​ ​points.​ ​What​ ​question​ ​can​ ​they​ ​get​ ​answered​ ​or​ ​which pain​ ​points​ ​can​ ​be​ ​addressed​ ​by​ ​connecting​ ​with​ ​you?​ ​Keep​ ​these​ ​answers​ ​in​ ​mind​ ​as you​ ​share​ ​information​ ​and​ ​build​ ​your​ ​brand. If​ ​you​ ​don’t​ ​pinpoint​ ​your​ ​buyer,​ ​which​ ​hopefully​ ​you​ ​have​ ​already​ ​done​ ​to​ ​help​ ​your other​ ​marketing​ ​efforts,​ ​your​ ​message​ ​may​ ​be​ ​off​ ​base.​ ​You​ ​could​ ​end​ ​up​ ​with​ ​a​ ​bunch of​ ​followers​ ​who​ ​aren’t​ ​viable​ ​prospects.

Entice​ ​them​ ​to​ ​engage​ ​by… Posting​ ​Relevant​ ​Content Posts​ ​need​ ​to​ ​back​ ​up​ ​the​ ​claims​ ​in​ ​a​ ​bio.​ ​The​ ​pictures​ ​need​ ​to​ ​be​ ​high-quality​ ​and interesting,​ ​and​ ​captions​ ​catchy.​ ​Out-of-focus​ ​photos​ ​and​ ​boring,​ ​rambling​ ​captions turn​ ​an​ ​audience​ ​off​ ​immediately. Create​ ​a​ ​system​ ​of​ ​consistently​ ​sharing​ ​great​ ​photos​ ​with​ ​captions​ ​and​ ​hashtags.​ ​Include links​ ​to​ ​your​ ​blog,​ ​demos,​ ​videos,​ ​and​ ​other​ ​information​ ​about​ ​your​ ​company.​ ​But​ ​not on​ ​every​ ​one!​ ​Instagram​ ​is​ ​a​ ​place​ ​people​ ​go​ ​for​ ​enjoyment,​ ​not​ ​to​ ​be​ ​sold.​ ​Connecting and​ ​building​ ​rapport​ ​with​ ​them​ ​is​ ​the​ ​goal. Aiming​ ​and​ ​FIRING Don’t​ ​wait​ ​for​ ​prospects​ ​to​ ​knock​ ​at​ ​your​ ​door!​ ​Once​ ​your​ ​page​ ​is​ ​up​ ​and​ ​you​ ​have shared​ ​a​ ​dozen​ ​or​ ​so​ ​awesome​ ​posts,​ ​start​ ​liking​ ​and​ ​commenting​ ​on​ ​posts.​ ​Engaging your​ ​audience​ ​is​ ​essential​ ​in​ ​gaining​ ​followers​ ​and​ ​increasing​ ​visibility​ ​of​ ​your​ ​brand. Set​ ​up​ ​a​ ​system​ ​where​ ​you​ ​like​ ​and​ ​comment​ ​on​ ​a​ ​certain​ ​number​ ​of​ ​posts​ ​every​ ​day. This​ ​organically​ ​builds​ ​your​ ​base​ ​of​ ​followers​ ​with​ ​people​ ​you​ ​want​ ​to​ ​see​ ​your​ ​content. How​ ​can​ ​I​ ​boost​ ​sales? Marketing​ ​with​ ​Instagram​ ​helps​ ​your​ ​company​ ​boost​ ​sales​ ​organically.​ ​By​ ​getting​ ​your message​ ​in​ ​front​ ​of​ ​potential​ ​customers,​ ​connecting​ ​with​ ​them​ ​and​ ​forming​ ​trust,​ ​you build​ ​relationships​ ​that​ ​turn​ ​into​ ​profitable​ ​partnerships. And​ ​there​ ​are​ ​even​ ​more​ ​ways​ ​to​ ​increase​ ​your​ ​revenue​ ​using​ ​Instagram​ ​than​ ​your​ ​basic social​ ​media​ ​strategy. Calls-to-Action

Instead​ ​of​ ​a​ ​closed-ended​ ​post,​ ​prompt​ ​your​ ​audience​ ​to​ ​do​ ​something!​ ​Tempt​ ​them​ ​to click​ ​on​ ​a​ ​blog​ ​link,​ ​register​ ​for​ ​a​ ​webinar,​ ​download​ ​an​ ​eBook,​ ​and​ ​enter​ ​a​ ​contest​ ​with powerful​ ​calls-to-action​ ​(CTAs). To​ ​work​ ​efficiently,​ ​CTAs​ ​must​ ​be​ ​concise,​ ​short,​ ​and​ ​understandable.​ ​Use​ ​them strategically​ ​to​ ​guide​ ​people​ ​through​ ​your​ ​sales​ ​process. Instagram​ ​Ads Amplify​ ​your​ ​Instagram​ ​efforts​ ​by​ ​investing​ ​in​ ​advertising.​ ​According​ ​to​ ​Instagram Advertiser​ ​Statistics,​ ​75%​ ​of​ ​Instagram​ ​users​ ​have​ ​taken​ ​action​ ​after​ ​looking​ ​at​ ​an Advertising​ ​post. Ads​ ​are​ ​a​ ​great​ ​addition​ ​to​ ​your​ ​organic​ ​efforts​ ​because​ ​they​ ​reach​ ​further​ ​and​ ​are​ ​seen by​ ​more​ ​people​ ​than​ ​your​ ​regular​ ​posts.​ ​More​ ​visibility​ ​equals​ ​more​ ​followers​ ​and engagement,​ ​leading​ ​to​ ​greater​ ​brand​ ​recognition​ ​and​ ​finally,​ ​what​ ​we​ ​all​ ​want​ ​to​ ​hear, more​ ​sales! Tracking​ ​Conversions Tracking​ ​and​ ​reviewing​ ​results​ ​should​ ​be​ ​part​ ​of​ ​any​ ​marketing​ ​campaign​ ​including Instagram. Set​ ​goals​ ​ahead​ ​of​ ​time​ ​as​ ​to​ ​what​ ​you​ ​want​ ​the​ ​campaign​ ​to​ ​accomplish​ ​within​ ​a​ ​certain time​ ​frame,​ ​and​ ​then​ ​measure​ ​the​ ​results.​ ​This​ ​makes​ ​it​ ​easier​ ​to​ ​see​ ​the​ ​types​ ​of​ ​posts that​ ​work​ ​for​ ​your​ ​brand​ ​and​ ​which​ ​ones​ ​are​ ​less-than-brag-worthy. ● They​ ​Saw​ ​It​! Once​ ​your​ ​initiative​ ​is​ ​started,​ ​watch​ ​how​ ​many​ ​people​ ​viewed​ ​your​ ​posts.​ ​Is​ ​there​ ​a certain​ ​rhythm​ ​to​ ​it?​ ​Do​ ​more​ ​people​ ​like​ ​certain​ ​posts,​ ​or​ ​do​ ​they​ ​respond​ ​better​ ​on​ ​a particular​ ​day​ ​or​ ​time?​ ​This​ ​insight​ ​helps​ ​you​ ​make​ ​the​ ​most​ ​out​ ​of​ ​your​ ​efforts. You​ ​should​ ​also​ ​measure…

● They​ ​Liked​ ​It​! Engagement​ ​is​ ​another​ ​critical​ ​analytic.​ ​Watch​ ​how​ ​many​ ​likes​ ​and​ ​comments​ ​each​ ​post receives,​ ​the​ ​average​ ​likes​ ​your​ ​post​ ​receives,​ ​and​ ​the​ ​likes​ ​and​ ​comments​ ​compared​ ​to the​ ​views.​ ​If​ ​tons​ ​of​ ​people​ ​view​ ​your​ ​post​ ​but​ ​few​ ​like​ ​it,​ ​something​ ​isn’t​ ​inspiring​ ​them to​ ​connect. ● They​ ​Went​ ​for​ ​It! Taking​ ​action​ ​on​ ​a​ ​post​ ​should​ ​be​ ​your​ ​ultimate​ ​goal​ ​as​ ​a​ ​marketer,​ ​because​ ​it’s​ ​what ultimately​ ​moves​ ​the​ ​needle.​ ​Did​ ​the​ ​audience​ ​click​ ​through​ ​to​ ​the​ ​content​ ​or​ ​event​ ​you were​ ​offering?​ ​If​ ​so,​ ​congratulations!​ ​But​ ​don’t​ ​get​ ​too​ ​frustrated​ ​if​ ​this​ ​takes​ ​awhile. They​ ​need​ ​to​ ​get​ ​to​ ​know​ ​and​ ​trust​ ​you​ ​first. Using​ ​those​ ​big​ ​marketing​ ​noses​ ​to​ ​sniff​ ​out​ ​new​ ​ways​ ​to​ ​reach​ ​customers​ ​and​ ​increase revenue​ ​is​ ​smart.​ ​It​ ​guards​ ​against​ ​staleness​ ​and​ ​stagnation​ ​and​ ​keeps​ ​your​ ​company efficient​ ​and​ ​competitive.​ ​Marketing​ ​with​ ​Instagram​ ​is​ ​a​ ​tool​ ​that​ ​shows​ ​great​ ​promise when​ ​used​ ​strategically​ ​and​ ​consistently.​ ​Enjoy​ ​high​ ​quality​ ​leads,​ ​a​ ​strong​ ​conversion rate,​ ​and​ ​more​ ​closed​ ​business. Not​ ​sure​ ​you​ ​have​ ​the​ ​bandwidth​ ​to​ ​add​ ​Instagram​ ​marketing​ ​to​ ​your​ ​already​ ​full​ ​plate? We​ ​would​ ​love​ ​to​ ​help​ ​you.​ ​Contact​ ​us​ ​today!

Contact​ ​Details: Global​ ​Solution​ ​HE Beverly​ ​Hills,​ ​California Email:​ ​[email protected] LinkedIn:​​ ​https://www.linkedin.com/in/Brunoheofficial Twitter:​​ ​https://twitter.com/brunoheofficial Recommended​ ​Content: Social​ ​Media​ ​Management​ ​Sites,​ ​CA Social​ ​Media​ ​Manager​ ​Program,​ ​CA

Social​ ​Media​ ​Marketing​ ​Management​ ​Tools,​ ​CA Social​ ​Media​ ​Management​ ​Software​ ​Reviews,​ ​CA Social​ ​Media​ ​Management​ ​Solutions,​ ​CA Social​ ​Media​ ​Manager​ ​Website,​ ​CA Social​ ​Media​ ​Management​ ​Pricing,​ ​CA Social​ ​Media​ ​Management​ ​Platform,​ ​CA Social​ ​Management​ ​Tools,​ ​CA Best​ ​Social​ ​Media​ ​Management​ ​Tools,​ ​CA Social​ ​Media​ ​Management​ ​Tools,​ ​CA Social​ ​Media​ ​Management​ ​Firm,​ ​CA Manage​ ​Multiple​ ​Social​ ​Media,​ ​CA Social​ ​Media​ ​Manager,​ ​CA Best​ ​Way​ ​To​ ​Manage​ ​Social​ ​Media,​ ​CA Top​ ​Social​ ​Media​ ​Management​ ​Tools,​ ​CA Manage​ ​Multiple​ ​Social​ ​Media​ ​Accounts,​ ​CA Social​ ​Media​ ​Management​ ​System,​ ​CA Social​ ​Media​ ​Management​ ​Agency,​ ​CA Recommended​ ​Links: https://goo.gl/WGzDMH https://goo.gl/o7TRza https://goo.gl/4dzJq2 https://goo.gl/37j22y https://goo.gl/fp9DFp https://goo.gl/j34kGt https://goo.gl/GSNVAa https://goo.gl/21Sgsg https://goo.gl/g8B86U https://goo.gl/p5NoYY https://goo.gl/c5iNiE https://goo.gl/CYDmSp https://goo.gl/sxSbh5 https://goo.gl/cQVqAi https://goo.gl/p3rkaR https://goo.gl/asiGLt

https://goo.gl/FH9oit https://goo.gl/6S9iHF https://goo.gl/DUKhuH