A STARTER GUIDE: Suggested guidelines for starting an Everyday feed Thank you for your interest in The Everyday Projects. We are a global community of storytellers that share images of everyday life from around the world. The project began with @EverydayAfrica in 2012 and, over time, has spread to other communities around the world. There are now hundreds of photographers and feeds scattered across the globe, bound by a common mission. This document lays out that mission and some best practices that have enabled the success of Everyday feeds. We hope you’ll join our community and look forward to your contributions!

MISSION STATEMENT The Everyday Projects uses photography to challenge stereotypes that distort our understanding of the world. We are creating new generations of storytellers and audiences that recognize the need for multiple perspectives in portraying the cultures that define us. We are a network of journalists, photographers, and artists who have built Everyday social media narratives that delight, surprise, and inform as they confront stubborn misperceptions. We believe in developing visual literacy skills that can change the way we see the world. We work to achieve this through a variety of media and events, including our Everyday Instagram, Facebook, and Twitter feeds, and our websites, exhibitions, workshops, lesson plans, books, and festivals. We connect classrooms and communities from disparate parts of the globe and foster mutual acceptance.

CREATING A FEED Everyday feeds operate one of two ways, through contributors or curation. 1) CONTRIBUTORS: Most of the feeds are made up of contributing photographers who live in the region. We encourage you to have at least half of your contributors be local to that region. Contributors all use the same username and password to upload to the account. There is no centralized editing or curation. Some feeds that use this method are: @EverydayAfrica, @EverydayAsia, @EverydayMiddlEast, @EverydayLatinAmerica 2) CURATION: Some feeds operate through curation, with one or more curators who search for images with a specific hashtag “#everyday___”. The curators pick the images they most like and post them to the account. Some feeds that use this method: @Everyday.Turkey, @EverydayIraq, @EverydayEverywhere All of the Everyday feeds are on Instagram. Some have linked Facebook, Twitter and Tumblr accounts as well. Check out IFTTT for easy and automatic sharing among accounts.

EVERYDAY PHOTOGRAPHY Daily ­life moments are the most common on our feeds. Other types of photography are mixed in naturally – news, landscape, still life, portraits, events. Our photography is generally natural, unposed, documentary work.

CHOOSING CONTRIBUTORS We encourage you to think broadly. While many of the Everyday feeds began with professional photographers, many now mix a range of perspectives. Some include amateur photographers as regular contributors. Some, like @EverydaySriLanka and @EverydayNorthGlenn, were started by students after we held workshops with them. Others, like @EverydayDPRK, include teachers and tour guides who are not professional photographers but make excellent images. In the end, there are two things that matter above all else: that contributors are passionate about changing the media perception of their region and that their photography is strong enough to regularly make interesting pictures of everyday life. Geographic diversity is also important. For ­­ example, if you’re making a country ­specific Everyday feed, you wouldn’t want all of your contributors to be based in the capital city.

GUIDELINES FOR CONTRIBUTORS • We

encourage mobile photography. The founders of @EverydayAfrica have described their feed as “casual images made on a casual device,” but nothing is off-limits. • Try not to post within 4 hours of the last post. • Don’t take over the conversation. If you realize you are the only one who has been posting, wait for others to post before posting again. • Please remember to log out immediately after you post a photo. If too many people are logged in from different places, the password gets reset and everyone gets locked out.

CAPTIONS • Each

picture should have a caption that tells us, at the very least,who, what, where and when. • Use the hashtags #everyday___ and #everydayeverywhere and also hashtag the country and city of the photo and any other relevant information. Avoid using too many hashtags. • Credit yourself with both an @ reference and a hashtag of your username. Example: A man rides up the escalator at the five-star Westin Hotel in Lima, Peru. Photo by @eliegardner #eliegardner #everydaylatinamerica #westin #hotel #escalator #lima #peru #southamerica #fivestarhotel #everydayeverywhere

#FOLLOWFRIDAY Part of the project’s goal is to create community and a space for people living within your region [or concerned with your chosen issue] to have conversations as you share stories with the rest of the world. On Fridays, many of the Everyday feeds feature a photo from a follower that has been hashtagged #everyday___. The feeds who participate in this also tag each other for further promotion. Accounts operating through curation can opt to share a photo from another Everyday account. Choose a photo hashtagged with #everyday___ that has not been featured already on your feed. Try to pick someone whose photography and storytelling style is similar to the Everyday style. Copy and paste the text below with the appropriate info and repost. If you don’t already have a reposting app, try PhotoRepost. Example: #FollowFriday #Repost by @nooraldeenkj: “Students of computer engineering celebrating their graduation.” #Baghdad #Iraq • Each Friday we repost a photo that’s been tagged with #everydaymiddleeast. Tag your photos and we’ll take a look! • Our friends at @everydayafrica @everydaymiddleeast @everydayeasterneurope @everydaylatinamerica, etc. will also be doing this, so check them out! *We have shortened this caption for brevity, but take a look here at an example #FF post.

@EverydayEverywhere In September 2014, members of 10 Everyday feeds met in person for the first time and formed @EverydayEverywhere on Instagram. @EverydayEverywhere is a way to connect the Everyday feeds, as well as to create a space to share the “best” Everyday images. The Everyday Projects invites guest curators to select the images. In keeping with our goal of seeing the world from many perspectives, the curator changes every week. The curator searches for recent images that have been hashtagged #everydayeverywhere ­­from both Everyday feeds and from other Instagram users ­­and reposts one image per day.

Thanks again for your interest in starting an Everyday feed! Feel free to contact us with any questions, comments, concerns, or just to say hi: [email protected] everydayprojects.org