Strategic Management: Concepts Information Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
OneBook...OneVoice...OneVision Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow 2014-01-09 Number Of Pages: 528 ISBN: 0077645065 Publisher: McGraw-Hill Education Studio: McGraw-Hill Education
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... face as managers in the globalized and turbulent business environment of the 21st ... In its characteristic single, strong voice, Strategic Management provides ...
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globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in- ...
