Success story – AdMob rewarded ads is not just for games! "Google search app install ads have been a very With AdMob rewarded ads we not only maximized effective revenue channel for Walmart to acquire new by monetizing non-spending users, but also users efficiently at scale.”” & retention. improvedand app engagement The best thing is how easy it is to integrate and

Brian Buser, Senior Manager Mobile Marketing manage; you can earn more by doing less! -- Vincent Lin, VP, CyberLink Background

Goal

Approach

Results

CyberLink Corp. is a multimedia software/apps company and a pioneer in video, photo and audio technologies.

To maximize app revenue and also improve user engagement at the same time.

Used AdMob rewarded ads and mediation platform to optimize fill rate and eCPM with minimal effort.

Global eCPM $27-32 US eCPM > $100 Ads revenue +40% Sessions +16% Session length +11% Google Confidential and Proprietary

Rewarded Scenario

Rewards : Project Packs

User is prompted to for an in-app-purchase, if a user rejects it, they are prompted by a rewarded video ad.

Google Confidential and Proprietary

Success story – AdMob rewarded ads is not just for ... Services

With AdMob rewarded ads we not only maximized revenue by monetizing non-spending users, but also improved app engagement & retention. The best thing is how easy it is to integrate and manage; you can earn more by doing less! -- Vincent Lin, VP, CyberLink. Success story – AdMob rewarded ads is not just for games!

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