12/13/2015 Tristan Sylvester BIMD 351
Contract Work Project: “No More!” Logo, Logotype, and Style Guide for Dhwani Vekaria Project in brief: An application to contribute to the end of sexual assault.
Status: Complete, assets delivered.
I performed graphic design work for Dhwani V. I spent around 2 hours conceptualizing, an hour transferring to digital and creating roughs, 2 hours rendering content and a color style guide, and then around another 1-2 hours getting the assets ready for presentation and delivery.
Personal Reflection:
I was happy with the way the logo turned out, unsure if Dhwani is going to use them. I presented and delivered them all in raw vector asset form (AI), so she could use them and render them as appropriate. To make this project a ten out of ten, I would communicate better and rather than show what I am working on, be direct and ask for input.
Estimated Contract Hours: 4 Actual Hours Spent: 5-6
MISSION ACCOMPLISHED: 4/5 OBJECTIVES ACHIEVED
Project: “Sembrando” Logo, Logotype, and Style Guide for Alexandra Alfaro
Project in brief: An application to help connect graduating Hispanic Americans with appropriate mentors.
Status: Complete, assets delivered.
Similar to Dwhani’s project, I contributed to Alexandra A.’s by creating a logo and logotype, with color choice stylesheet as well. I followed an abbreviated standard design process to create her assets. I brainstormed, sketched ideas, in analog and raster, and did research on similar organizations (2 hours). Next, I scanned and drew vector rough drafts and started exploring color themes (2 hours). I then asked for feedback from Alexandra and after receiving it performed a revision and started gathering final logo choice, type choice and color onto some Illustrator whiteboards for presentation and delivery to the client. (2-3 hours)
Personal Reflection:
I was very happy with the way this logo turned out, and I am pleased to see it on the menu of Alexandra’s site. Part of the success of this project was working with Alexandra through a round of revisions, giving her input to the final outcome of the logo so she could feel like it was hers. I followed the conventional waterfall design model in completing this project.
Estimated Contract Hours: 4 Actual Hours Spent: 5-7 MISSION ACCOMPLISHED: 5/5 OBJECTIVES ACHIEVED
Project: Comic Strip for Anthony Do Status Report: Incomplete In the end I was unable to complete this work I contracted for Anthony. My first two logos took much more time than I anticipated, but needed the attention to be complete and correspond with the level of quality I demand from my graphic design projects. If I have time in the next few days after/while finalizing my own project, I am going to do my utmost to deliver usable illustration for Anthony, as he was extremely gracious, helpful and did I say helpful already? He stayed long after his obligation, which was fulfilled very quickly, to help me and other classmates succeed at little personal gain for himself. I also would like to take this opportunity to thank Kevin Cualala, who also helped others long after he had gotten the help that he needed.
To reflect, I did not deliver on this contract (as of now). That makes me feel pretty bad. I have been trained to “under-promise and over-deliver” and it appears that this quarter was less of the former and more of the latter. Attempting to reflect truthfully, I think I felt obligated to (try to) be faster and more productive than my fellow cohorters. I am “competing” with some pretty smart and talented people. To conclude, two contracts for graphic design work this quarter was more than enough to keep me busy, along with my own assets which I am still finalizing hurriedly, and I will think again before I commit to more creative work than I can actually produce. That being said, the business world does not work this way… And deep down this designer’s fear is that he will be unable to generate creative material at a rate that is acceptable for commercial work (but let’s keep that between us). The positive view is that I am satisfied with the majority of the work I was contracted for.
MISSION FAILED
