Teaching FlipDog.com New Tricks Objectives • To reach job seekers on the Internet while they are in the job search mode.

• To deliver a high volume of relevant traffic to FlipDog.com while reducing the cost of customer acquisition.

• Improve average sell-through compared to previous media buys.

Campaign Description • Google developed a campaign directed to online job seekers. Keywords included "career", "jobs", "employment" and other terms related to FlipDog.com .

• Placed targeted text links on the web's largest and most trusted B2C search destination.

• Dedicated account team continuously optimized creative to increase clickthrough rate and traffic to site.

• 24/7 access to Google's real-time reporting system.

Results • Google optimization efforts helped FlipDog.com nearly double their clickthrough rates in just six months.

• Returned clickthrough rates five times the industry standard. • Google customer conversion was higher than other media buys. • Put FlipDog.com directly in front of job seekers when they were searching for jobs. Provided potential FlipDog.com customers with the exact information they were looking for. © 2001 Google, Inc.

Client Comments: "Google has made it possible for FlipDog.com to reach job seekers when they are searching for jobs. Google basically gives users what they want. They don't force banners on them; they simply provide the information users are looking for in a relevant and meaningful way. We consider Google one of our strongest media buys. The higher clickthrouth rate and conversion rate means that our overall cost per acquisition with Google is where it needs to be."

Paul Schroader Marketing Program Manager, FlipDog.com