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Cover Terms and Conditions LEGAL NOTICE

The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this p ublication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, people, or organizations are unintentional In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting o r financial advice. All readers are advised to seek services of competent prof essionals in legal, business, accounting and finance fields. You are encouraged to print this book for easy reading.

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Table of Contents Chapter 1: Introduction To Networking Chapter 2: Social Media And Network Marketing Chapter 3: The Soft And Hard Skills For A Social Media Onslaught Chapter 4: Things You Need To Know About Preparation For Networking Marketing Chapter 5: A Checklist Of Ensuring Quality In Network Marketing Chapter 6: The Success Measure For Network Marketing Chapter 7: The Dos And Don’ts In Network Marketing Chapter 8: The Killer Marketing Strategies

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Chapter 1: Introduction To Networking

Synopsis Mentoring could help all entrepreneurs and marketers in developing the required skills, finding markets and expanding networks. As an internet marketer, you know that building a network is a very important aspect that you should do to have a successful business online. Networking has 4 major benefits that you will be granted if you will be able to achieve success in this particular industry:

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Four Major Benefits of Networking: 1. This will help you in increasing the sales output of your business by means of referrals. 2. It will also aid you in knowing the things that you should learn so that you can handle and make your business grow successfully. 3. This will assist you in finding people who can be your new customers. 4. It stimulates your creativity concerning the new approaches for your company. As you can see, networking is extremely helpful for an internet marketer like you. This will provide help in strengthening and assisting your business to achieve success. You are lucky to find this book. This will serve as your guide in knowing everything that you have to face if you are planning to enter the industry of internet marketing. Online promotion is a broad subject so there are several things that this book will tell you. Have fun while gaining knowledge from this book. Read on!

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Chapter 2: Social Media And Network Marketing

Synopsis Social media has a crucial connection with network marketing. Social media marketing uses the same techniques and strategies of the traditional way to market a product or service. However, the execution of these two forms of marketing is being done using different tools. The social network marketing purpose is more on the establishment of a long-term relationship between you and your prospective clients by means of non-commercial interactions. So, instead of paying more attention to the sales output achieved, the goal of it is to enable a belief or behavior change. To understand the role of social media in your marketing process, you have to know the benefits that it can provide to your business.

The Benefits of Social Network Marketing 6

Increased Awareness about Your Brand and Offerings The first benefit of social marketing is that more people will know your brand and the products or services offered by your business. Based on statistics, there are over 85% of internet marketers who said that their effort in social networking increased the online visibility of their companies. With social media marketing, more people will be aware about a particular product and the name of the products you offer will be recalled by your potential customers easily. Increased Web Traffic Generated to Your Website Increased web traffic is the next main benefit that you will get from using social media in promoting your products or services. With social media, the ranking of your website will get more chances to increase and it will have a great effect on the online exposure of your business. As the posts featured in the networking sites you use like Facebook, Twitter, Tumbler and many more have a link that will lead the online users to your website. There are possibilities that your website will get more visitors which means increased traffic to your site. Improved Search Engine Optimization For each discussion about your company, its products or services accompanied with the right web links, your website will gain a better ranking in search engines for every search made using the keywords related to your website, products or services. This means that there are lots of online users who are viewing the content where your link is added. This may also encourage them to visit your website if they clicked the provided link.

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Therefore, other internet marketers value social media marketing as an important aspect of all Search Engine Optimization strategies. The links will be assessed by the search engines to find out their connection and relevance to your business website. The search engines focus on the back linking process of the users who share the content involved. Improved Customer Loyalty The best approach to social media marketing will not only promote your business but will also contribute to the development of loyalty of your customers. As shared posts are personal, companies send persistent and realistic message by using a valuable and useful content. Therefore, your potential customers will depend on that and they will start to trust your business. Instead of selling, other internet marketers prefer to promote themselves as a reliable resource or an expert. This will be done by providing help and support with no commercial intentions. Once they are able to do this, the products or services they want to advertise will be promoted when they learned that it is the right time for them to do so. This way, you are sure that the emails sent to your target customers will not be discarded or recognized as spam messages. Successful Launches of Products or Services Social networks offer a more convenient platform where you can monitor the applicable community for your products’ needs and wants. You can make a product wish-list without the need to invest more and your product could be developed with the supervision and participation of the community. 8

Forging New Relationships The time frame, quality and number of interactions affect the total partnership inquiries you may get. The businesses which are participants of B2B selling instead of B2C have more chances to get this benefit. Reduced Marketing Expenditures The advantages that internet marketers can get from properly using social media websites are plenty and these are achieved when there is high ROI. The online marketers look at it as the crucial initiative even if the efforts take more time to give successful results. The main advantage here is that the advantages percolate into the other aspects of internet marketing which will result to tremendous ROI. As you can see, social media plays a very important role in product or service marketing. It makes a faster and deeper effect to your target clients while maximizing the popularity of your company and the products or services it offers.

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Chapter 3: The soft and hard skills for a social media onslaught

Synopsis Social media is a powerful tool that you can use as an internet marketer. However, there are certain skills that you need to develop and possess so that you will be more efficient in using this.

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The following are the skills required to be used in social media marketing: The Required Skills in Social Media Marketing  Proficiency in using the social media websites – Do you have any idea about the things that you can do to increase the likes of your websites on Facebook and how to gain more Twitter followers? To have a successful internet marketing using the social media websites, you should know first the ways on how you can grab the attention of internet users who have accounts on any of the popular social media websites like Facebook, Twitter and many more.  Blogging – You have to know the proper way of using keywords and promoting your blog as these are all included in the duties and responsibilities of a marketer. You may begin writing your blogs by featuring your unique strategies for marketing campaigns and trends then you have to post them regularly.  Be a good SEO user – As a marketer, you have to be aware about the general details about SEO. You need to know how it works and the relationship of it to marketing. Every search engine comes with an algorithm that is specifically designed for arranging and organizing the search engine results depending on the predominant links and keywords. When your website is optimized well and it is aligned with the algorithm, this will lead to better ranking of your website during the search engine results. This way, more people will find your website.  Online video use – You know that web video promises to grow faster and it becomes more popular among the users. As of now, more businesses

use

persuasive

content-driven

videos

instead

of

advertisements. This is to form a more significant means to interact 11

with the consumers. You need to have an in-depth knowledge about the proper way of using a video in product or service marketing.  Knowing more about mobile marketing – As an internet marketer, you have to understand the process of adding mobile to your marketing strategies and campaigns. When you have all of these skills used in social media marketing, you have more chances to get the success that your business deserves to get. Find out more about these aspects and trust yourself that success will be easier for your business to achieve.

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Chapter 4: Things You Need To Know About Preparation For Networking Marketing

Synopsis Network marketing is the best and most important action you need if you want to promote the products or services of your business online. To achieve positive results, you need to exert more effort while doing everything needed. You might be wondering about the things that you should do first when it comes to network marketing.

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To begin with this, you need to make a board that will show your vision pertaining to your goals when it comes to internet marketing using the different social media websites. Also, you have to consider all those things that you would like to achieve for your business. When you are trying to build your network, you have to motivate your visitors and make them willing to share more regarding themselves. When you get the details pertaining to your visitors using the social media and other places where you can get these, you will be able to start promoting your service or products in no time. As you are aware about their needs and wants, you can increase your chances to market the products they are likely to buy. You should market your products or services if you have some knowledge about them. Try to use the products you offer so that you will not become an uninformed advertiser. When you are familiar with your products and you love them, you will be able to convey their advantages to your potential customers easily. Using the products would also help you in realizing their idiosyncrasies. If you want to become a successful network marketer, you should be willing to assist other people in achieving their own success. When your efforts for network marketing are for helping other individuals using your offerings, the amount of profits of your business will increase. Network marketing or promotion tends to be a business and not a part-time casual project. Give time and effort and be a professional because these are extremely important to achieve business success. When promoting a particular product, you have to learn everything about it. When enthusiasm for the product is absent, it will be hard for you to inspire other people and make them encouraged to try what you want to sell to them. It is a very important aspect that you should consider when it comes to network 14

marketing. Your enthusiasm and excitement should be displayed in all parts of your marketing campaign. You must also help other people and do not simply focus on promoting your products or services to them. Give more time to understand the way on how the niche you own will help a person instead of letting them know the good things about your products or services. This strategy will make the customers have a strong desire for your offerings. When you are really determined to achieve success in network marketing, you should always think about your goals and bear a strong determination to achieve this. You should take this seriously and you must be the same when you market a product or service owned by another person or business. If you fail to think that network marketing is a great way to make and earn income, you will never make profits from it. When you take advantage of the online sources associated with network marketing, you will get pieces of advice and suggestions about your business which will help you a lot in dealing with the existing problems in your business. You may find other people who often search for help while others share the experiences and secrets they use in network marketing. To achieve success, you need to help others and learn more from them. Marketing forums help in developing business connections at the same time. Therefore, it is necessary for a network marketer like you to have a strong and more visible presence on the web. When you want to experience more success as an outcome of your efforts for network marketing, you need to learn more and look for the new things associated to this industry. You should give time to read so that you can learn 15

more about social media, network marketing, business strategies and many more. You may find more information about webinars where famous and successful internet marketing entrepreneurs are featured. These are the things that you should know as a part of your preparation for network marketing. These are just some of the aspects of this form of product or service promotion. You have to know more about this, so you are still required to read more even after you have started to work as a network marketer.

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Chapter 5: A Checklist Of Ensuring Quality In Network Marketing

Synopsis Finding success in network marketing is easy if you can see that there are lots of people who became popular in this particular industry. If you have a plan to enter this industry and you want to make sure that success will be possible for you to achieve, then you have to know that there are certain aspects that must be accomplished so that you can achieve your success. The following are the important elements that you should include in your checklist to make sure that quality is always ensured.

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Checklist for Network Marketing 1. Promote yourself as the leader – You should start to promote and brand yourself as the leader. Making other persons aware that you are a leader would add value to other people’s lives and business. You could achieve this by teaching other people the steps to success and letting them follow your moves. You do it by providing more details without expecting that you will get something in return. 2. The market – You have to learn the proper way to market your products or services online properly. This step is really a difficult one as other people prefer to do it. The main aim of your efforts for the promotion of your products or services is to generate web traffic to the website. There are lots of ways to do products or services marketing on the web. These include the strategies like social media, list building, content marketing and many more. 3. Build relationships – When your efforts on network marketing drive web traffic to your website, you should get the contact information of the persons who visited your website. Most people will provide you their full name with their email addresses as an exchange of the useful details they need. Your objective is to make a list of your contacts with an aim to build strong relationships with them. You could develop these by sending an email series to educate them. Train all your customers about the steps they need to take so that they will achieve success in network promotion. These people will accept and trust you. Always remember that people tend to build a relationship and communicate with those people they know and they are not usually fond of business opportunities. On the other hand, once they accept you and treat you as their leader or friend, 18

they will become more responsive to your opportunity. In this situation, you have to mention your business and that you are involved with the business opportunity you want to share to them. 4. Provide easy to duplicate system – To achieve success in this form of promotion, you have to make sure that the whole network you built will be successful. If you found that your team is successful, their success is considered as your success. The simplest means to make sure that your team achieves success is to give a simple to duplicate promotion system where anyone could plug into and obtain some success as easily as possible. The success that you can feel in the initial phases is crucial so that you can maintain good people within your team. Obtaining success and earning sufficient income using the opportunities offered by network marketing will take more time before you can get these benefits. Most of the distributors lose their determination and they tend to give up before their goals start to happen. 5. Present your business opportunity – In this stage, your goal is to bear determination to learn and know more about your opportunity and wait for them to call you. If you learned that you already have all of these, it means that the efforts you exerted are helpful.

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Chapter 6: The Success Measure For Network Marketing

Synopsis Social network marketing success takes time to happen; and to achieve this, you have to bear clear and measurable goals. The problem is that the measurement for social media would be the rate where the medium evolves. There are some new websites that appear continuously and they use wellestablished social networking websites. As the new websites are visible, more of their data will be available to product or service promoters.

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This massive volume of data will become a problem due to the fact that most of these are fairly unimportant. The worst here is that the website appears like something that provides unrealistic information. The most difficult challenge for online marketers who use social media is that they need to effectively sort the massive data available. Usually, the social networking marketers are enticed to use the easy-to-track tools to measure the level of success of their team. These include the number of their followers, subscribers, blog posts, fans and many more. You are not allowed to give more attention to any of these and other absurd metrics. Here are the 9 metrics that will help you in measuring the level of success you achieved. 9 Metrics to Measure Success in Network Marketing  Conversation rate – There are several companies and brand names that are proud of the number of their followers on social media websites such as Twitter and Facebook. They tend to do it without providing a specific and tailored measure that proves that they gained success. Social media, compared to television, will provide you with real time comments which will let you know if your followers are interested in your activities. The simplest way of measuring the degree where the post resonates with the target clients is to find out the total count of replies and comments provided in each post. This is referred to as conversion rate. Yours will be high if you really understand your audience and your brand is well-defined. There is no way to manipulate this success metric because this will force you to do what is right.  Referring traffic – Your own website acts as the internet base where your accounts on various social media websites direct web traffic as 21

well as potential customers. In the same way as traditional marketing, you will find a social network marketing mix and it should consider the significance of the different satellite accounts such as LinkedIn, Google Plus, Facebook and Twitter. Evaluating the web traffic flow that goes to your own website coming from your own satellite accounts would assist you in understanding what social media points will be the most important ones.  Total reach – Estimating your own total network has a very significant role as it will assist you in determining whether you added value within the social media world or not. At the most primary level, the bigger reach would be important to lift the probable content spread.  Amplification rate – The main benefit of the social media in promoting the products or services of your business is the secondary network aside from the network you own. The amplification rate you own would be the rate where your followers will share the content you own with their own websites. It basic when it comes to measuring the level of success in the industry of network marketing. This will be helpful in finding the exact number of the shares made on Google Plus and Facebook and the number of shares will be used on the blog posts you own and in the videos you have on YouTube.  Rate of Applause – The rising standing ovation after a speech would be a sign that your job is well done. You could get this and you could also measure it to know how successful you are. The rate of conversion and share would aid you in measuring the content quality. You may also use the data from Google Analytics to justify the content’s quality. When there is a new post on your website, you have to check the page views count, the time and the overall pages to measure your level of 22

success. When these measures go up, you can say that you are progressing, the content’s quality is high and people visited your website to get data.  Conversion share – A person who made this over the initial year in the marketing class is aware about the market share. The conversion share seems to be the evolution of this meticulous concept. It estimates the total count of the conversations regarding your brand. You have to compare it with the conversations regarding your competitors. When you see that there is a conversion rate loss, you have to solve the problem.  Sentiment – This is also a great tool that you can use to measure the level of success you reached in network marketing. Social media depends more on the sentiments of the audience. To measure the sentiment accurately, you should do it manually. This is the labor intensive process which includes the sorting process over the posts. It also involves determining if the feedback obtained is negative or positive. You should maintain an average positive score and the progress of the positive sentiment must exceed the negative sentiment progress.  Economic value – Most businesses and trademarks use the social media with an aim to generate sales, leads and profits. There is the need to calculate the efforts you exerted if you aim to achieve your goals. All past metrics have important roles but none of them would be important in the same way as this metric. You can use this to convince the executives of the company to pursue investing in the social media promotion. You can begin by simply tracking the total count of the conversions obtained by the online users who were directed to your 23

website by the links provided in the blogs and social networks. The conversion could be defined in several ways. On the other hand, you have to track the total of the referred websites which became your new clients. Likewise, the economic value over the social media does not come from the sales only, but is also obtained from the cost savings using the reduced call center use, improved customer relationship implementation as well as simpler dispute resolution. All of these are required to be calculated. These are all the metrics that you can use to know whether you got something from all your efforts and struggle to achieve success in network marketing or not. Feel free to use any of these to know if you need to exert more or if you are too far from your goals as a networking marketer.

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Chapter 7: The Dos And Don’ts In Network Marketing

Synopsis Aside from the details you have learned in the previous chapters, you are also obliged to know the things you need to do and those which you must avoid as a network marketer. By knowing these things, you will get more chances to achieve success as you know what to do and what must be prevented. Likewise, it will be easier to avoid mistakes that will lead you to nothing.

Here are the dos and don’ts in network marketing: 25

Dos  Make sure that you know the regulations as well as the legislations applicable on internet marketing. You need to comply with them.  Make a comprehensive research about the networks where you would like to join. Find out and understand the persons who are members of your target networks and the marketing messages that they accept.  Develop the metrics that will let you track and evaluate the amount of gains you get from your marketing campaigns. Don’ts  Make assumptions regarding the people or business of your targeted networks. Marketing messages which are effective are the ones where you should focus your attention more.  Send your fellow internet users with spam messages. In online networks, the quality should be more favorable instead of the quantity.  Sell or pass on the personal details pertaining to the persons or businesses from your target marketing network without asking their permission.

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Chapter 8: The Killer Marketing Strategies

Synopsis The network marketing or social media is important when you have an online business. Most business owners obtained good results by means of network marketing. As the newspapers, television and radio advertising are still indemand, you will never find a good alternative for the natural growth which the social network marketing could bring you.

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If you have a plan to launch your marketing campaign and you need assistance in developing your techniques, you have to learn the best strategies used in network marketing. These strategies are the following: The Best Strategies Used in Network Marketing  Content quality is the ultimate key to achieve success. You have to share informative articles, original photos, polls and games. Some updates must be something about the products and services you offer. On the other hand, all things that you want to share should appear as an advertisement. Provide content where your target customers are interested in. This may include the blog articles as well as web pages associated to the products or services you offer. You should avoid sharing the links that are also involved in the competition.  Update the social network accounts you have regularly. Refrain from sharing too many information but you should try to share at least 4 updates every week. You could share additional shares when you notice the most subscribers are fond of using the social media websites for longer hours. When possible, you should posts the updates when the subscribers are online.  Look for the best means to encourage your subscribers to join the campaign. Try to organize the contents and provide three products as gifts to your customers who share their photos when they use your products. It is the best way to get in touch with more audience as their friends would have the access to the shared photos.  If you are in need of more persons to subscribe, you may consider incentive offerings. For example, you may offer an instant discount to a subscriber or you can use the social media websites to disseminate 28

the details pertaining to the discounts. There is no reason for you to invest more in this campaign but the small incentives like free sample and 50% savings would make a bigger difference in almost everything. If you do not have enough resources to provide samples or discounts to your customers, you may conduct a contest and ask them to connect to you using the social media.  Measure the success you are getting by keeping a track of the total number of the customers who follow the links you shared on social media websites. Also, make a separate record of the people who redeemed the coupons you posted online. The conversion ratio has a very important role in the total number of subscribers your website has, though the total of the subscribers is important to generate higher sales outputs. Quality is the main priority and the volume will become a problem when you share the content that is extremely appreciated by the audience.  Make an online search to know more regarding social network marketing and then participate in some social networks so that you can familiarize yourself to various functions of these websites. Monitor the results and find out the total time frame you need to spend on the social network promotion campaign to know how interested your target audience is.

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