A travel magazine from Uganda goes global thanks to a mobile Android app
About The Pearl Guide
• thepearlguide.co.ug • Kampala, Uganda • A media company comprising a magazine, a website, a social media presence and an app that enables people to make the most of Uganda • 16 employees • Launched in February 2008
Uganda is known as the ‘Pearl of Africa’. Inspired by this, The Pearl Guide is dedicated to promoting the travel possibilities in this beautiful, exciting country, offering the insights and tools that people need to experience the best of Uganda. One of the ways The Pearl Guide does this is through the ‘holidays at home’ idea, promoting Uganda as a tourism destination for its own people. The guide began as a free, purely ad-supported magazine before evolving into a website and mobile Android app. Now the company is developing and moving into television.
“70 percent of visitors are returning to the site, which indicates high relevance and high value for every visit. This is a fantastic improvement.” — Philip Kalibwani, Director and Business Development Manager, The Pearl Guide Uganda Ltd.
From the beginning, the Internet offered The Pearl Guide a key advantage over other media channels. Only up to 10,000 copies of each issue of the magazine were printed every month while the Internet gives The Pearl Guide the opportunity to reach this number of people in just one day. At the same time, the capacity of the Internet is unlimited, which means the market is also more or less unlimited. Of all the Google products used by The Pearl Guide like Gmail, Google Docs, Google Maps and YouTube for promotional videos, AdWords is the most important. This is because The Pearl Guide’s niche offering needs to be actively promoted. The Pearl Guide started using AdWords in 2012 and found that it immediately generated extremely effective results, providing a manageable way to advertise with easily quantifiable benefits. The Pearl Guide launched its app a year ago, and the company is excited about the fast growth rate on Android. For Philip Kalibwani, the Business Development Manager, the most exciting thing about the response to The Pearl Guide is that “70 percent of visitors are returning to the site, which indicates high relevance and high value for every visit. This is a fantastic improvement compared to when we first launched the website back in 2011. Now we need to get mass market exposure across Africa with our TV show.”
Summer Internship Dates â May 1 â Aug 31 2015. Fall Internship Dates ... Able to use Microsoft Word, Excel and manage various social media platforms .... Brainstorm and carry out new marketing campaigns in coordination with Vancouver.
Education or degree in relevant field (students entering their last year of their degree may be considered for certain positions). ⢠Deep passion for women's ...
development, mother-centered care and the yogic principles of self-less service ... Income Generating Group (WIGG), the Garden Program and relevant activities ... o Provide training and workshops on entrepreneurship, business management ...
Dec 5, 2016 - HIV/Infectious Disease Program Manager. REPORTS TO. Team. Leader. â. Clinical Services. SUPERVISES. eMTCT Specialist and. VMMC Specialist. DUTY STATION. Gulu or Lira ... based TA approaches and methods to enhance knowledge transfer an
Aug 29, 2017 - Job Announcement. Position Title: Finance Officer. Position Band: 6. Location: Yumbe, Uganda (Full Time Assignment). Reports To: Deputy Finance Manager. Catholic Relief Services is a ... Minimum of three years' work experience in a bus
Ensure fuel fill ups entry is made in the log sheet timely, & workshop request forms are filled and ... Very good negotiation and relationship management skills.
a pioneer in developing the current aid effective- .... lishment of capacity-building systems; (planned) .... significant transaction costs associated with manag-.
induces distrust mainly towards people outside the ordinary social network. ..... The goal is to give every adult citizen an equal and known chance of selection.
Proven dedication to community service. 8. Have at least one more year at that level of education (i.e. highest would S.5 for A'level and. S.3 for O'level). Curriculum. A core RYLA curriculum covers leadership, citizenship and personal development th
Promote community involvement in planning, monitoring and evaluation; ..... Tools for data collection available for use in related tasks. .... The purpose of this project is therefore to support the development, dissemination and application of.
Kate (Taka Taka) 4,000 Oval shaped, light yellow when it is ripe, good for juice .... infection Balsamic action ( flu, colds & hey fever Diabetes Gastritis (heart burn) ...
particularly of commodity crops such as cocoa and palm oil, and sub-Saharan Africa has seen some of the fastest rates of expansion anywhere in the world; it is ...
US$5 per tonne, this is one of the most cost-effective ways to .... service delivery. .... can significantly increase the quality and quantity of charcoal from the.
... be the last monthly update from Uganda, but I hope you'll. continue to follow my blog which is migrating today to a more. generic kristahanson.wordpress.com.
Synagogue service with the whole community; all faiths are welcome and. attend the services. The service will have a remarkable Ugandan twist. including drums and dancing. D. Page 3 of 6. TWSB March 2018 Uganda Expedition Itinerary.pdf. TWSB March 20
Lutaaya John Bosco. 18. ... GLS â Uganda 2015 attendees sponsored by Men of Willow.pdf. GLS â Uganda 2015 attendees sponsored by Men of Willow.pdf.
small business of mending clothing in. Kotido. In a community ..... deputy RDC Odong Milton also chief .... there were limited staff with little or no mental health.
Jan 1, 2014 - Assist with data analysis on various research projects, when ... with Microsoft Office and some experience with data analysis software such.
Apr 25, 2017 - Catholic Relief Services, Uganda Program ... CRS has worked in Uganda since 1965, initially providing emergency assistance to Sudanese refugees living in the north. Over the years, CRS ... Under the supervision and direct management of
