The role of television in the construction of consumer reality Thomas C O'Guinn; L J Shrum Journal of Consumer Research; Mar 1997; 23, 4; ABI/INFORM Global pg. 278
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The Role of Television in the Construction
study, we report survey data that test the relationship between television exposure and the perceived ... called objective reality (census data, surveys, etc.). Con- tent analyses of television programs have ..... ism may have been due to the low reliability of the measured construct. (G = .62). Reproduced with permission of the ...
