The
World
is
Flat
Thomas
L.
Friedman
Fla3eners
• • • • • • • • • •
#1
"power
of
the
individual"
#2
connec>vity
#3
work
flow
tools
#4
uploading
(wikipedia)
#5
out‐sourcing
#6
offshoring
#7
supply
chaining
#8
in‐sourcing
#9
informing
#10
the
steroids
(IT
technology)
#1
"power
of
the
individual"
•
Collapse
of
Berlin
Wall‐‐11/'89:
The
event
not
only
symbolized
the
end
of
the
Cold
war,
it
allowed
people
from
other
side
of
the
wall
to
join
the
economic
mainstream.
#2
connec>vity
• Netscape:
Netscape
and
the
Web
broadened
the
audience
for
the
Internet
from
its
roots
as
a
communica>ons
medium
used
primarily
by
'early
adopters
and
geeks'
to
something
that
made
the
Internet
accessible
to
everyone
from
five‐year‐ olds
to
ninety‐five‐year
olds.
• The
digi>za>on
that
took
place
meant
that
everyday
occurrences
such
as
words,
files,
films,
music
and
pictures
could
be
accessed
and
manipulated
on
a
computer
screen
by
all
people
across
the
world.
#3
work
flow
tools
•
Workflow
so[ware:
The
ability
of
machines
to
talk
to
other
machines
with
no
humans
involved.
Friedman
believes
these
first
three
forces
have
become
a
"crude
founda>on
of
a
whole
new
global
pla\orm
for
collabora>on."
#4
uploading
(wikipedia)
• Open
sourcing:
Communi>es
uploading
and
collabora>ng
on
online
projects.
Examples
include
open
source
so[ware,
blogs,
and
Wikipedia.
Friedman
considers
the
phenomenon
"the
most
disrup>ve
force
of
all"
#5
out‐sourcing
• Outsourcing:
Friedman
argues
that
outsourcing
has
allowed
companies
to
split
service
and
manufacturing
ac>vi>es
into
components
which
can
be
subcontracted
and
performed
in
the
most
efficient,
cost‐effec>ve
way.
#6
offshoring
•
Offshoring:
The
internal
reloca>on
of
a
company's
manufacturing
or
other
processes
to
a
foreign
land
in
order
to
take
advantage
of
less
costly
opera>ons
there.
China's
entrance
in
the
WTO
allowed
for
greater
compe>>on
in
the
playing
field.
Now
countries
such
as
Malaysia,
Mexico,
Brazil
must
compete
against
China
and
each
other
to
have
businesses
offshore
to
them.
#7
supply
chaining
•
Supply
chaining:
Friedman
compares
the
modern
retail
supply
chain
to
a
river,
and
points
to
Wal‐Mart
as
the
best
example
of
a
company
using
technology
to
streamline
item
sales,
distribu>on,
and
shipping.
#8
in‐sourcing
•
Insourcing:
Friedman
uses
UPS
as
a
prime
example
for
insourcing,
in
which
the
company's
employees
perform
services‐‐ beyond
shipping‐‐for
another
company.
For
example,
UPS
repairs
Toshiba
computers
on
behalf
of
Toshiba.
The
work
is
done
at
the
UPS
hub,
by
UPS
employees.
#9
informing
• In‐forming:
Google
and
other
search
engines
are
the
prime
example.
"Never
before
in
the
history
of
the
planet
have
so
many
people‐on
their
own‐had
the
ability
to
find
so
much
informa>on
about
so
many
things
and
about
so
many
other
people",
writes
Friedman.
#10
the
steroids
(IT
technology)
• Wireless:
Personal
digital
devices
like
mobile
phones,
iPods,
personal
digital
assistants,
instant
messaging,
and
voice
over
Internet
Protocol
(VoIP)
#3
Work‐Flow
so[ware
• Collabora>on
on
projects
from
different
loca>ons
by
use
of
computers
and
network
• First
breakthrough
by
e‐mail
(ca.
1985)
• Companies
had
different
computer
systems
but
SMTP
bridged
them
• HTML
describe
how
to
put
content
on
internet
• XML
+
SOAP
allow
computers
to
exchange
forma3ed
data
Standards
on
top
of
standards
• Paypal
made
eBay
become
successful
• AJAX
(asynchronous
javascript
and
XML)
• Salesforce.com
–
so[ware
for
rent
–
customers
co‐develop
service
solu>ons
• Facebook
–
Flickr
–
google
docs
–
google
analy>cs
#6
Offshoring
• Offshoring:
The
movement
of
a
business
process
done
at
a
company
in
one
country
to
the
same
or
another
company
in
another,
different
country.
• Outsourcing
is
the
movement
of
internal
business
processes
to
an
external
company.
Companies
subcontrac>ng
in
the
same
country
would
be
outsourcing,
but
not
offshoring.
• A
company
moving
an
internal
business
unit
from
one
country
to
another
would
be
offshoring
or
physical
restructuring,
but
not
outsourcing.
• A
company
subcontrac>ng
a
business
unit
to
a
different
company
in
another
country
would
be
both
outsourcing
and
offshoring.
(Wikipidia)
Made
in
China
• • • •
Sold
in
China
‐>
Made
in
China
‐>
Designed
in
China
‐>
Dreamed
up
in
China
LB
game
• Design
a
loca>on
based
game
that
can
be
played
indoor
at
ITU.
Ghost
services
• 1)
Design
a
ghost
butler
or
a
joke‐telling
ghost.
The
should
use
digital
voice
to
give
informa>on
to
the
user
as
he
moves
around.
At
the
end
of
the
session
the
ghost
should
be
given
a
feedback
from
the
user
on
its
performance.
All
user
interac>on
should
be
web‐based,
including
digital
voice
commands
and
user
feedback.
Feedback
from
users
should
govern
the
behavior
of
the
ghost
in
some
way.
Faceless
ghosts
IT
Universitetet
i
København
19
LBS
and
FB
• Design
a
gate‐caller
system
for
an
airport
that
allows
people
to
send
a
status
message
to
Facebook
when
they
pass
through
the
tax‐free
store
and
when
they
go
to
their
gate.
