Motivational Principles People give from a mixture of motives:  Compassion and care: People give to causes that touch their emotions.  Commitment: Some give out of institutional loyalty or commitment to a mission.  Relationships and recipient credibility: People give to people, especially people they trust.  Values: “Money follows mission” where the purpose is clear. People give to what they are passionate about.  Desire to make a difference: People find meaning in giving to do something significant.  Sense of community: People give to causes that relate to their lives, to their sense of heritage, or that will benefit people they know.  Spiritual reasons: Generosity arises from gratitude and discipleship decisions in transformed lives.  Responsibility and obligation: Giving because they feel that they “owe dues”. Because people are motivated differently and are at different places in stewardship understanding, it is important to offer multiple methods and opportunities to give.

The United Church of Canada/L’Église Unie du Canada