Tom Kent [email protected] • Mobile: +420 775 011 975 • Prague, Czech Rep. • LinkedIn: cz.linkedin.com/in/thomaskent

VP / Director of Marketing - Online Focus Summary  Marketing exec with B2C and B2B leadership experience at Expedia, IBM and Vayama  Led digital, mobile & corporate marketing strategy for 3 travel brands & grew Vayama sales 55% to $400M  Managed Expedia’s B2C $25 million P&L for online partner marketing and improved profits by 35%  Ran IBM B2B marketing for a U.S. national team and increased sales by 22% to exceed $200M quota Language Skills: Fluent in English and Czech (native speaker in both) Dual Citizenship: USA and Czech Republic

M.B.A. 2003 University of Texas at Austin • West Point, United States Military Academy, B.S. 1995 2013 – present Strategic Marketing Consultant - Internet   

Prague & New York

Developed and executed comprehensive marketing plans for digital and traditional marketing Managed acquisition and retention marketing activities for clients, including display, search, affiliates, email, online audio, online video, television; created hiring plan for client teams Client industries: online gaming, online subscription, loyalty programs for luxury brands

2011 – 2013 Vayama, online travel company Vice President of Marketing

San Francisco, USA

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Led & built North American marketing team to include online, offline & mobile marketing, strategy, bizdev Managed $30M P&L, including channel marketing, budgeting, forecasting, pricing, marketing mix Led website product development and increased conversion rates 800% & ad revenue 45% Created and implemented multichannel marketing strategy across all areas, including Brand Mgmt, PPC, Mobile, SEM, SEO, Display, Retargeting, Social media, Affiliates, Partnerships Marketing Achievements  Grew profits by 90% and increased annual sales to $400 million in 2012  Improved channel sales 150% by recruiting major partnerships, such as LivingSocial, NextJump, Kayak  Increased website traffic 75% by growing and optimizing spend with top-performing channels  Launched new products, including first mobile optimized site and brand relaunch of BudgetAir & Vayama

2009 – 2011 Expedia, Inc. North America Marketing Manager      

P&L Responsibility for $25 million Online Marketing to drive new business to Expedia Managed and improved 150 campaigns to grow profitability 35%, by increasing ROI & conversion rates Led business development for partner marketing to recruit key travel partnerships to drive traffic Negotiated new revenue agreements with over 20 partners, such as Kayak, TripAdvisor, Hotwire Ran CPC, CPA, CPM campaigns, including testing, launches and implementation for new online partners Developed analytical models to optimize campaigns & evaluate advertising KPI’s: cost, traffic, ROI, mix, etc.

2008 –2009 CompuCom Systems Head of Business Development   

Dallas, USA

Managed the strategic relationship with IBM; led marketing efforts with IBM sales teams Grew sales by 270% and pipeline by $50 million with effective demand generation programs Developed co-branded marketing programs, using events, webcasts, online & offline marketing

2003 - 2008 IBM Consulting Group B2B Regional Marketing Manager   

Seattle, USA

Dallas, USA

Developed integrated marketing plans that grew sales by 60% using online and offline campaigns Increased sales by 22% to exceed $200M quota by launching new demand generation campaigns Ran marketing for 25 sales reps, leveraging marketing events, outbound and inbound marketing

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Managed IBM business partner relationships with over 20 channel partners Created over 15 marketing programs, designed specifically for partners and resellers

2001-2003 MBA, Marketing – University of Texas at Austin, McCombs School of Business 2000-2001 Inet Technologies Client Project Engineer  

1999-2000 Bell & Howell Technologies Sales Relationship Manager   

Dallas, USA

Led project team of six engineers during the $9 million installation at Deutsche Telecom and successfully implemented 12 network-monitoring systems in six cities across Germany Managed installation of the first overseas Inet software and hardware integration lab located in the German office, which cut costs by 5% for over $200 million of revenue

New York, USA

Increased sales opportunities by 24% after conducting analyses of 25 client locations Raised customer satisfaction by 20% with banking clients in NYC by improving response time Managed client relationships with major banks in New York City, i.e. Citibank, Merrill Lynch

1995-1999 U.S. Army – Military Intelligence, General Staff Italy (2yrs) and Korea (2yrs) Officer-in-charge of Current Intelligence Briefings; Foreign Liaison Officer     

Prepared and briefed senior Korean and US generals on weekly and daily intelligence reports Led 20-member multinational team in four international intelligence exercises Managed $2 million technology budget for the command’s intelligence group Presented analytical briefings on geo-political and military conditions for General Staff Coordinated daily efforts of 20 American and Korean analysts for production of intelligence summaries

EDUCATION MBA – University of Texas at Austin, McCombs School of Business

May 2003

MBA Internships: Intel and i2 Technologies MBA Awards: 1st place - Deloitte Consulting Competition; 1st place - Marketing Challenge Competition 1st place - Information Technology Competition

West Point, United States Military Academy Bachelor of Science, Dean’s List – Major: Mathematics Additional Information: Extensive experience with Salesforce.com, Omniture, Doubleclick, CRM Siebel Dual Citizenship: U.S. and European Union Languages: English, Czech

June 1995