Total Wine uses DoubleClick Search to drive local traffic to their brick-and-mortar locations Using Local Inventory Ads, Jellyfish Dynamix and Total Wine reached prospects who researched online and provided them with an option to convert in a nearby store location.
Goals
Approach
Results
• Expand in-store footprint online and reach local searchers
• Created Local Inventory Ad (LIA) feed that provided information for thousands of products specific to closest brick-and-mortar location to searcher, while giving them an option to purchase online
• Increased Local Inventory Ad investment decreased cost per click
• Implemented LIA campaigns in specifically focused markets
• 145% increase in Ecommerce revenue
• Measure the impact online activity has on in-store foot traffic and sales • Increase sales and revenue both online and in-store
• Added Google’s in-store visits metric to reporting in order to understand offline impact
• Improved ad efficiency provided more time to optimize shopping performance and attract more in-store customers • 173% increase in orders • 180% uplift in in-store visits from prior quarter
Technology Implemented:
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Total Wine uses DoubleClick Search to drive local traffic to ...
Technology Implemented: Goals. ⢠Expand in-store footprint online and reach local searchers. ⢠Measure the impact online activity has on in-store foot traffic and ...
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