Tourism: The Business of Hospitality and Travel (5th Edition)
Tourism: The Business of Hospitality and Travel (5th Edition) Information Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. Roy A. Cook, Cathy H. C. Hsu, Joseph J. Marqua 2013-07-28 Number Of Pages: 408 ISBN: 0133113531 Publisher: Pearson Studio: Pearson
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Tourism: The Business of Hospitality and Travel (5th Edition) Information
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspectiveâexamining the management, marketing and finance issues.
10. 2.1 The historical growth of business travel and tourism worldwide. 13 ..... a computer consultant visiting a client to sort out the client's problem ...... rooms, generous in-room workspaces and lighting with data points for laptop computers.
Online PDF Tourism: The Business of Hospitality and Travel (5th Edition), Read PDF .... examples, new case studies and expanded application and web-based.