Technology & Telecommunications in Direct to Patient Care Health Informatics Tri-State Summit University of Southern Indiana January 29th, 2014
Agenda • Introduction & Audience Representation • Setting a Premise • Technology Tools • Telecommunications as a Delivery System • Direct to Patient Programs
Introduction & Audience • Who are we? • Clinicians • Health Informatics Practitioners • Technologists (non-clinical)
• What do we know? • Technology User Sampling • Telecommunications User Sampling
Setting a Premise 1. Focus on the Patient, as a consumer, a user, and in the home environment. 2. New definitions to derive new meaning. 3. It’s all commercially viable. 4. Technology, as a tool. 5. Telecommunications, as a delivery method. 6. It’s the Program, not the Product. • Collaborative roles.
Technology Tools – Social Media
• From Marketing industry, Social Media drives the fastest, least expensive form of adoption. Source: Tsai, Eric. “When to adopt social media for your business”. http://www.designdamage.com/when-to-adopt-social-media-for-your-business/#comments. 2009.
Technology Tools – Social Media Patient Adoption Path 1. Demographic • Device
• • • • • • •
Content Application Operating System Device Delivery Demographic Usage
• Operating System • Delivery
2. Content • Application • True App • Social Media
3. Usage • Behavior Change • Outcomes
Technology – Commercially Viable • Current Technologies in the Market
Source: Consulting Graphic.
Technology – Usage • Top 5 Smartphone OS, Shipments & Market Share, 1Q 2013 (Units in Millions) Operating System Android
1Q13 Market Share
1Q12 Shipment Volume
1Q12 Market Share
Year over Year Change
162.1
75.0%
90.3
59.1%
79.5%
37.4
17.3%
35.1
23.0%
6.6%
Windows Phone
7.0
3.2%
3.0
2.0%
133.3%
BlackBerry OS
6.3
2.9%
9.7
6.4%
-35.1%
Linux
2.1
1.0%
3.6
2.4%
-41.7%
Symbian
1.2
0.6%
10.4
6.8%
-88.5%
Others
0.1
0.0%
0.6
0.4%
-83.3%
216.2
100.0%
152.7
100.0%
41.6%
iOS
Total
• •
1Q13 Shipment Volume
Device – Smartphone, 55% penetration of US population Operating System – Android, iOS Source: International Data Corporation. “Worldwide Quarterly Mobile Phone Tracker Report”. http://www.idc.com/getdoc.jsp?containerId=prUS24108913. 2013.
Telecommunications • A nod to engineering & evolution
Source: Freznel, Lou. “The Evolution of LTE” http://electronicdesign.com/content/evolution-lte 2013.
Telco Delivery System • Mobile Wireless Competition • Tier 1 Carriers: AT&T, Verizon, Sprint, T-mobile • Federal Communications Commission • More devices in use than population of US
• Fixed Broadband Competition • Carriers: AT&T, Comcast, Time Warner, etc.
• Demographic • Usage • 34% of adults live in wireless only households • 500 Megabytes of data consumed per month per user
Source: Federal Communications Commission. “Mobile Wireless Competition Report 16th Annual”. http://www.fcc.gov/reports/mobile-wireless-competition-report-16th-annual 2013.
Technology + Telecommunications – Product Lab • Protocols – Data Transfer • Continua Health Alliance • WiFi, Cellular, Bluetooth, Zigbee, GPS, GPRS
• Interfaces – Automation, Access, Accuracy • Patient Acceptance, Delivery & Use
