Stay​ ​Ahead​ ​of​ ​the​ ​Game​ ​with​ ​These​ ​17  Marketing​ ​Trends​ ​for​ ​2017 

  We’ve​ ​gathered​ ​up​ ​17​ ​marketing​ ​trends​ ​for​ ​2017​ ​that​ ​should​ ​inform​ ​and​ ​shape​ ​your​ ​Video​ ​Marketing  strategy​ ​for​ ​this​ ​year.​ ​If​ ​you​ ​don’t​ ​have​ ​time​ ​to​ ​read​ ​all​ ​of​ ​them,​ ​know​ ​this:​ ​video​ ​and​ ​mobile​ ​are​ ​the​ ​big  players​ ​of​ ​2017​ ​and​ ​if​ ​you​ ​aren’t​ ​investing​ ​in​ ​them,​ ​it’s​ ​time​ ​to​ ​get​ ​started.   

    ​ ​1.​ ​Video​ ​Is​ ​the​ ​Future    By​ ​2020,​ ​Video​ ​Marketing​​ ​will​ ​account​ ​for​ ​82%​ ​of​ ​consumer​ ​internet​ ​search​ ​traffic.​ ​Companies​ ​that​ ​use  video​ ​and​ ​advertise​ ​on​ ​online​ ​video​ ​platforms​ ​are​ ​finding​ ​great​ ​success.​ ​Research​ ​shows​ ​that​ ​77%​ ​of  consumers​ ​have​ ​been​ ​convinced​ ​to​ ​buy​ ​a​ ​product​ ​after​ ​watching​ ​a​ ​video​ ​and​ ​72%​ ​of​ ​businesses​ ​say​ ​video  has​ ​improved​ ​their​ ​conversion​ ​rate.​ ​Today,​ ​Youtube​ ​reaches​ ​more​ ​people​ ​18​ ​years​ ​and​ ​older​ ​during  prime-time​ ​TV​ ​hours​ ​than​ ​any​ ​cable​ ​TV​ ​network.​ ​Furthermore,​ ​people​ ​are​ ​watching​ ​less​ ​and​ ​less​ ​TV,​ ​and  opting​ ​for​ ​mobile​ ​video​ ​viewing​ ​instead.    2.​ ​Mobile​ ​Video​ ​Is​ ​a​ ​Goldmine    Mobile​ ​devices​ ​are​ ​becoming​ ​the​ ​go-to​ ​for​ ​surfing​ ​the​ ​web,​ ​checking​ ​social​ ​media,​ ​and​ ​watching​ ​video.  Nearly​ ​80%​ ​of​ ​all​ ​social​ ​media​ ​time​ ​is​ ​spent​ ​on​ ​mobile​ ​and​ ​46%​ ​of​ ​video​ ​is​ ​consumed​ ​on​ ​a​ ​mobile​ ​device.  Targeting​ ​mobile​ ​audiences​ ​will​ ​be​ ​a​ ​key​ ​consideration​ ​for​ ​marketers​ ​in​ ​2017.    3.​ ​Content​ ​Marketing​ ​Is​ ​In    Google​ ​searches​ ​for​ ​content​ ​marketing​ ​and​ ​inbound​ ​marketing​ ​have​ ​spiked​ ​over​ ​the​ ​past​ ​year.​ ​As  HubSpot​ ​and​ ​the​ ​inbound​ ​strategy​ ​is​ ​adopted​ ​by​ ​more​ ​and​ ​more​ ​companies,​ ​the​ ​amount​ ​of​ ​high-quality  content–and​ ​the​ ​need​ ​to​ ​incorporate​ ​the​ ​latest​ ​technology​ ​trends,​ ​such​ ​as​ ​using​ ​video–will​ ​increase.​ ​The 

rise​ ​in​ ​popularity​ ​is​ ​further​ ​strengthened​ ​by​ ​Google,​ ​YouTube,​ ​and​ ​other​ ​search​ ​engines​ ​who​ ​reward  high-quality​ ​content​ ​in​ ​their​ ​search​ ​rankings.    4.​ ​There​ ​Are​ ​Many​ ​Ways​ ​To​ ​Add​ ​Video​ ​To​ ​Your​ ​Content​ ​Strategy    YouTube​ ​is​ ​often​ ​the​ ​first​ ​thing​ ​marketers​ ​think​ ​about​ ​when​ ​planning​ ​for​ ​video​ ​content,​ ​but​ ​it’s​ ​not​ ​the  only​ ​way​ ​to​ ​go.​ ​You​ ​can​ ​add​ ​Video​ ​Marketing​​ ​to​ ​blogs,​ ​web​ ​pages,​ ​social​ ​media​ ​posts,​ ​and​ ​even​ ​put  videos​ ​right​ ​into​ ​emails.​ ​Putting​ ​the​ ​word​ ​“video”​ ​in​ ​the​ ​subject​ ​line​ ​of​ ​an​ ​email​ ​increases​ ​open​ ​rates​ ​by  19​ ​percent,​ ​increases​ ​click-through​ ​rates​ ​by​ ​65​ ​percent,​ ​and​ ​decreases​ ​unsubscribes​ ​by​ ​26​ ​percent.​ ​Videos  can​ ​easily​ ​fall​ ​in​ ​line​ ​with​ ​your​ ​existing​ ​content​ ​strategy​ ​and​ ​foster​ ​more​ ​engagement​ ​for​ ​content​ ​that​ ​is  doing​ ​well.      5.​ ​Half​ ​of​ ​Your​ ​Content​ ​Should​ ​Be​ ​Video    As​ ​you​ ​can​ ​see,​ ​Video​ ​Marketing​​ ​rules,​ ​and​ ​it’s​ ​taking​ ​over​ ​the​ ​online​ ​landscape.​ ​Consumers​ ​prefer  video–4​ ​times​ ​as​ ​many​ ​consumers​ ​would​ ​rather​ ​watch​ ​a​ ​video​ ​about​ ​a​ ​product​ ​than​ ​read​ ​about​ ​it.  Marketers​ ​are​ ​taking​ ​notice​ ​by​ ​allocating​ ​more​ ​of​ ​their​ ​budgets​ ​toward​ ​video​ ​content.​ ​Brian​ ​Halligan,  the​ ​CEO​ ​of​ ​Internet​ ​marketing​ ​giant​ ​Hubspot​ ​said​ ​in​ ​his​ ​Inbound​ ​keynote​ ​that​ ​“50%​ ​of​ ​your​ ​content  next​ ​year​ ​shouldn’t​ ​be​ ​text,​ ​it​ ​needs​ ​to​ ​be​ ​video.”    6.​ ​Google​ ​&​ ​Facebook​ ​Ads​ ​Sales​ ​Aren’t​ ​Slowing​ ​Down    Google​ ​and​ ​Facebook​ ​solidified​ ​their​ ​control​ ​on​ ​the​ ​digital​ ​advertising​ ​game​ ​by​ ​controlling​ ​76%​ ​of  internet​ ​advertising​ ​growth.​ ​In​ ​the​ ​past​ ​year,​ ​Google​ ​and​ ​Facebook​ ​claimed​ ​64%​ ​of​ ​advertising​ ​revenue,  with​ ​Google​ ​generating​ ​$30​ ​billion​ ​and​ ​Facebook​ ​generating​ ​$8​ ​billion.​ ​Going​ ​into​ ​2017,​ ​expect​ ​Google  and​ ​Facebook​ ​sales​ ​to​ ​continue​ ​to​ ​grow,​ ​especially​ ​for​ ​mobile.    7.​ ​Digital​ ​Ad​ ​Spend​ ​Will​ ​Outpace​ ​TV​ ​In​ ​2017    Marketers​ ​are​ ​taking​ ​notice​ ​of​ ​the​ ​increase​ ​in​ ​online​ ​video​ ​and​ ​don’t​ ​want​ ​to​ ​make​ ​the​ ​mistake​ ​of  missed​ ​opportunities​ ​in​ ​2017.​ ​Google​ ​research​ ​found​ ​that​ ​advertisers​ ​on​ ​prime-time​ ​broadcast​ ​TV​ ​could  have​ ​reached​ ​56%​ ​more​ ​18-49-year-olds​ ​if​ ​they​ ​had​ ​also​ ​advertised​ ​on​ ​YouTube.​ ​Going​ ​into​ ​2017,  advertisers​ ​will​ ​spend​ ​more​ ​on​ ​digital​ ​ads​ ​than​ ​on​ ​television​ ​ads​ ​(projected​ ​38.4%​ ​digital​ ​compared​ ​to  35.8%​ ​TV).    8.​ ​Brands​ ​&​ ​Celebrities​ ​Rule​ ​Youtube    If​ ​you​ ​aren’t​ ​sure​ ​that​ ​Video​ ​Marketing​​ ​is​ ​the​ ​right​ ​place​ ​for​ ​your​ ​company,​ ​think​ ​again.​ ​Brands​ ​and  celebrities​ ​are​ ​in​ ​charge​ ​on​ ​YouTube,​ ​not​ ​teenage​ ​pranks​ ​and​ ​cat​ ​montages.​ ​Better​ ​yet,​ ​YouTube  subscribers​ ​are​ ​passionate​ ​about​ ​and​ ​loyal​ ​to​ ​the​ ​channels​ ​they​ ​watch,​ ​and​ ​can​ ​easily​ ​be​ ​persuaded​ ​by​ ​a  YouTube​ ​star​ ​to​ ​use​ ​your​ ​product​ ​or​ ​service.​ ​Here​ ​is​ ​the​ ​#1​ ​YouTube​ ​video​ ​from​ ​2016:   

9.​ ​Mobile​ ​Is​ ​Changing​ ​the​ ​In-Store​ ​Experience    With​ ​mobile​ ​use​ ​on​ ​the​ ​rise,​ ​marketers​ ​have​ ​a​ ​huge​ ​opportunity​ ​to​ ​provide​ ​offers​ ​to​ ​customers​ ​directly  on​ ​their​ ​phones,​ ​thanks​ ​to​ ​advancements​ ​in​ ​beacon​ ​technology.​ ​About​ ​80%​ ​of​ ​millennials​ ​use​ ​their  phone​ ​in-store​ ​and​ ​74%​ ​of​ ​millennials​ ​would​ ​agree​ ​to​ ​receive​ ​location-based​ ​mobile​ ​alerts.​ ​Companies  like​ ​Target​ ​have​ ​capitalized​ ​on​ ​this;​ ​Target’s​ ​Cartwheel​ ​app​ ​provides​ ​offers​ ​to​ ​customers​ ​as​ ​they​ ​walk  through​ ​their​ ​stores’​ ​various​ ​departments.    10.​ ​Hitting​ ​the​ ​Right​ ​Blogging​ ​Frequency​ ​is​ ​Key    HubSpot​ ​research​ ​shows​ ​that​ ​for​ ​B2B​ ​companies,​ ​blogging​ ​frequency​ ​doesn’t​ ​impact​ ​website​ ​traffic  until​ ​you​ ​reach​ ​11+​ ​posts​ ​per​ ​month.​ ​Although​ ​disheartening,​ ​HubSpot​ ​found​ ​it​ ​to​ ​be​ ​true​ ​that​ ​a​ ​B2B  company​ ​who​ ​posts​ ​6–10​ ​posts​ ​per​ ​month​ ​isn’t​ ​going​ ​to​ ​receive​ ​much​ ​more​ ​traffic​ ​than​ ​a​ ​company​ ​who  blogged​ ​0–1​ ​times​ ​per​ ​month.​ ​Because​ ​every​ ​industry​ ​is​ ​different,​ ​it’s​ ​important​ ​to​ ​test​ ​posting  frequency​ ​to​ ​find​ ​the​ ​sweet-spot​ ​for​ ​your​ ​company.    11.​ ​LiveStream​ ​Video​ ​Is​ ​a​ ​Big​ ​Hit    Facebook​ ​Live​ ​has​ ​been​ ​a​ ​huge​ ​hit​ ​and​ ​other​ ​companies​ ​such​ ​as​ ​Instagram​ ​have​ ​added​ ​live​ ​stream​ ​video  to​ ​their​ ​repertoire.​ ​As​ ​we​ ​go​ ​into​ ​2017,​ ​there​ ​will​ ​be​ ​a​ ​huge​ ​number​ ​of​ ​live​ ​broadcasts​ ​and​ ​more​ ​refined  technology​ ​to​ ​follow.    12.​ ​Good​ ​Content​ ​Is​ ​the​ ​Future​ ​of​ ​SEO    Previously,​ ​SEO​ ​had​ ​been​ ​a​ ​kind​ ​of​ ​tactical​ ​game​ ​made​ ​of​ ​keywords,​ ​alt​ ​tags,​ ​and​ ​meta​ ​descriptions.  Today,​ ​while​ ​these​ ​tactics​ ​are​ ​still​ ​important,​ ​search​ ​engines​ ​are​ ​placing​ ​more​ ​importance​ ​on​ ​the​ ​quality  of​ ​the​ ​content.​ ​According​ ​to​ ​SEO-expert​ ​Rand​ ​Fishkin,​ ​Google’s​ ​search​ ​algorithms​ ​are​ ​so​ ​smart​ ​at​ ​this  point​ ​that​ ​they’re​ ​starting​ ​to​ ​pay​ ​less​ ​attention​ ​to​ ​tactics​ ​and​ ​more​ ​attention​ ​to​ ​user​ ​behavior.​ ​In​ ​other  words,​ ​the​ ​more​ ​people​ ​that​ ​visit​ ​your​ ​site​ ​and​ ​stay​ ​and​ ​consume​ ​the​ ​content​ ​(as​ ​opposed​ ​to​ ​bouncing  back​ ​to​ ​the​ ​search​ ​results​ ​to​ ​find​ ​another​ ​option)​ ​the​ ​better​ ​your​ ​SEO​ ​results​ ​will​ ​be​ ​in​ ​the​ ​long​ ​run.    13.​ ​Websites​ ​Should​ ​Focus​ ​on​ ​Conversion    While​ ​beautiful​ ​websites​ ​are​ ​a​ ​goal,​ ​there​ ​has​ ​to​ ​be​ ​substance​ ​to​ ​them​ ​for​ ​them​ ​to​ ​do​ ​their​ ​job.​ ​Your  website​ ​should​ ​function​ ​to​ ​convert​ ​visitors​ ​to​ ​customers​ ​above​ ​all​ ​else.​ ​As​ ​with​ ​content​ ​marketing,  putting​ ​a​ ​focus​ ​on​ ​quality​ ​and​ ​purpose​ ​will​ ​lead​ ​your​ ​company​ ​to​ ​success.    14.​ ​Influencer​ ​Marketing​ ​Shouldn’t​ ​Be​ ​Brushed​ ​Aside    As​ ​the​ ​buying​ ​cycle​ ​has​ ​shifted​ ​towards​ ​reviews​ ​and​ ​recommendations​ ​and​ ​social​ ​media​ ​has​ ​bred​ ​a​ ​gang  of​ ​YouTube​ ​and​ ​Instagram​ ​stars,​ ​there​ ​is​ ​a​ ​new​ ​opportunity​ ​to​ ​replace​ ​the​ ​ads​ ​that​ ​sell​ ​your​ ​products  with​ ​fiercely-loved​ ​social​ ​media​ ​personalities​ ​who​ ​sell​ ​your​ ​product.​ ​When​ ​they​ ​speak​ ​highly​ ​about​ ​your  product,​ ​their​ ​fans​ ​and​ ​followers​ ​listen.​ ​Influencer​ ​marketing​ ​is​ ​growing​ ​because​ ​people​ ​tend​ ​to​ ​trust 

recommendations​ ​from​ ​people​ ​they​ ​see​ ​as​ ​thought​ ​leaders.​ ​When​ ​an​ ​influencer​ ​works​ ​with​ ​a​ ​brand,​ ​it’s  because​ ​they​ ​genuinely​ ​believe​ ​in​ ​them,​ ​and​ ​that​ ​trust​ ​is​ ​passed​ ​on​ ​to​ ​consumers.    15.​ ​Virtual​ ​and​ ​Augmented​ ​Reality​ ​Is​ ​Gaining​ ​Footing    One​ ​of​ ​the​ ​biggest​ ​highlights​ ​of​ ​2016​ ​was​ ​watching​ ​an​ ​excited​ ​population​ ​carry​ ​their​ ​mobile​ ​devices​ ​out  into​ ​the​ ​world​ ​to​ ​catch​ ​Pokemon.​ ​As​ ​Pokemon​ ​Go​ ​took​ ​off,​ ​so​ ​did​ ​the​ ​reality​ ​of​ ​virtual​ ​reality.​ ​VR  headsets​ ​began​ ​popping​ ​up​ ​all​ ​over​ ​the​ ​place​ ​and​ ​are​ ​expected​ ​to​ ​increase​ ​in​ ​popularity​ ​over​ ​the​ ​next  year.    16.​ ​Personalization​ ​Might​ ​Be​ ​What​ ​You​ ​Are​ ​Missing    Personalization​ ​means​ ​segmenting​ ​your​ ​content​ ​to​ ​reach​ ​different​ ​types​ ​of​ ​audience​ ​members​ ​based​ ​on  their​ ​preferences,​ ​habits,​ ​etc.​ ​You​ ​can​ ​do​ ​this​ ​by​ ​creating​ ​lists​ ​in​ ​which​ ​certain​ ​content​ ​gets​ ​sent​ ​to  certain​ ​types​ ​of​ ​users​ ​based​ ​on​ ​which​ ​lists​ ​they’ve​ ​opted​ ​into.​ ​Marketing​ ​automation,​ ​which​ ​has​ ​been  getting​ ​more​ ​sophisticated​ ​as​ ​of​ ​late,​ ​makes​ ​this​ ​a​ ​breeze.​ ​With​ ​tons​ ​of​ ​content​ ​being​ ​published​ ​daily,  personalization​ ​might​ ​be​ ​the​ ​right​ ​strategy​ ​for​ ​you​ ​to​ ​cut​ ​through​ ​all​ ​the​ ​noise​ ​and​ ​deliver​ ​exactly​ ​what  your​ ​customers​ ​are​ ​looking​ ​for.    17.​ ​Don’t​ ​Forget​ ​to​ ​Invest​ ​in​ ​Social​ ​Analytics    The​ ​Data​ ​and​ ​Marketing​ ​Association​ ​reported​ ​that​ ​as​ ​of​ ​2016,​ ​social​ ​media​ ​in​ ​still​ ​in​ ​its​ ​infancy​ ​and​ ​they  found​ ​that​ ​a​ ​whopping​ ​70%​ ​of​ ​companies​ ​are​ ​not​ ​collecting​ ​data​ ​from​ ​social​ ​media​ ​channels.​ ​In​ ​2017,  more​ ​marketers​ ​will​ ​be​ ​giving​ ​social​ ​media​ ​the​ ​attention​ ​it​ ​deserves,​ ​with​ ​47%​ ​of​ ​marketers​ ​saying​ ​that  social​ ​channels​ ​offer​ ​the​ ​greatest​ ​opportunities​ ​in​ ​the​ ​next​ ​two​ ​months.​ ​In​ ​order​ ​to​ ​succeed​ ​on​ ​social  media,​ ​just​ ​like​ ​any​ ​other​ ​marketing​ ​method,​ ​investing​ ​in​ ​analytics​ ​is​ ​important.​ ​DMA​ ​research​ ​found  that​ ​social​ ​media​ ​will​ ​grow​ ​to​ ​24%​ ​of​ ​marketing​ ​budgets​ ​within​ ​five​ ​years,​ ​up​ ​from​ ​10%​ ​today.    We​ ​hope​ ​you​ ​found​ ​these​ ​trends​ ​helpful.​ ​Stay​ ​tuned​ ​for​ ​more​ ​marketing​ ​insights​ ​and​ ​check​ ​out​ ​our  related​ ​post:​ ​5​ ​Online​ ​Video​ ​Trends​ ​for​ ​Marketing​ ​in​ ​2017.      Contact​ ​Details    Influence​ ​Engine​ ​Marketer  185​ ​North​ ​9th​ ​street​ ​Suite​ ​2  San​ ​Jose,​ ​CA​ ​95112  (408)​ ​390-4876  Website:​ ​http://www.influenceenginemarketer.com/video-marketing  Google​ ​Website:​ ​https://sites.google.com/site/thevideomarketingcom  Google​ ​Folder:​ ​https://goo.gl/NP8G8G  https://plus.google.com/u/0/b/109387518070652117716/+Influenceenginemarketer  https://www.youtube.com/channel/UCiT1J71eEK09NQqmBs_E_sw 

https://disqus.com/by/iempol  https://secure.gravatar.com/iempol  http://iempol.livejournal.com  https://influenceenginemarketer.tumblr.com  https://influenceenginemarketerblog.wordpress.com  https://twitter.com/PolvanRhee  https://www.diigo.com/profile/iempol  https://www.linkedin.com/company/2198455  https://www.pinterest.com/polinate/influence-engine-marketing  https://postimg.org/iempol  http://influenceenginemarketerblog.blogspot.com  https://medium.com/@pol_31565  https://www.facebook.com/InfluenceEngineMarketer  https://500px.com/poln  https://www.instagram.com/pol9533    Recommended​ ​Links    Video​ ​Marketing  Video​ ​Marketing​ ​Statistics  Youtube​ ​Video​ ​Marketing  Video​ ​Marketing​ ​Companies  Online​ ​Video​ ​Marketing  Marketing​ ​Online  Online​ ​Marketing​ ​Strategies  Corporate​ ​Video​ ​Production  Corporate​ ​Video  What​ ​Is​ ​Online​ ​Marketing  Online​ ​Market  Online​ ​Marketing​ ​Blog  Local​ ​Online​ ​Marketing  B2b​ ​Online​ ​Marketing  Internet​ ​Video  Animated​ ​Marketing​ ​Videos  Online​ ​Video​ ​Advertising  Video​ ​Marketing​ ​Strategy  Video​ ​Marketing​ ​Agency  Online​ ​Video​ ​Production  Marketing​ ​Video​ ​Production  Video​ ​for​ ​Business  Small​ ​Business​ ​Video  Create​ ​Marketing​ ​Video  Freelance​ ​Online​ ​Marketing 

Video​ ​Stats  Marketing​ ​Video​ ​Maker  Social​ ​Media​ ​Video  Online​ ​Marketing​ ​Manager  Video​ ​Strategy  Video​ ​Social​ ​Media  Small​ ​Business​ ​Internet​ ​Marketing  Online​ ​Marketing​ ​Ideas  Online​ ​Content​ ​Marketing  Online​ ​Marketing​ ​Expert  Online​ ​Marketing​ ​Group  Online​ ​Videos​ ​Websites  Why​ ​Video  Video​ ​Watching​ ​Websites  Create​ ​Promo​ ​Video  Video​ ​Campaign  Take​ ​Video​ ​Online  How​ ​to​ ​Make​ ​Video​ ​Online  Success​ ​Video  Learn​ ​Internet​ ​Marketing  Video​ ​Making​ ​Websites  Video​ ​Marketing​ ​Statistics​ ​2017  Video​ ​Marketing​ ​for​ ​Small​ ​Business  Video​ ​Marketing​ ​Ideas  Video​ ​Marketing​ ​Trends  Video​ ​Marketing​ ​Platform  Video​ ​Marketing​ ​Solutions  Video​ ​Marketing​ ​Blogs  Video​ ​Marketing​ ​Course  Video​ ​Marketing​ ​Definition  Video​ ​Marketing​ ​Facts  Video​ ​Marketing​ ​for​ ​Dummies  Video​ ​Marketing​ ​News  Video​ ​Marketing​ ​Plan  Video​ ​Marketing​ ​Plr  Video​ ​Marketing​ ​Service  Video​ ​Marketing​ ​Articles  Video​ ​Marketing​ ​Agencies  Video​ ​Marketing​ ​Best​ ​Practices  Video​ ​Marketing​ ​Business  Video​ ​Marketing​ ​Campaign  Video​ ​Marketing​ ​Examples  Video​ ​Marketing​ ​Guide