VINCENT CASOTTI
3730 20TH ST, SAN FRANCISCO CA 925-785-2180;
[email protected] OVERVIEW
Enthusiastic team player who has demonstrated exceptional initiative and attention to detail while analyzing KPI’s for vastly different businesses with diverse goals. Excellent knowledge of search engine marketing, experienced email marketer, and proven ability to thrive under intense pressures of a fast growth. WORK EXPERIENCE WORLDPANTRY.COM 1/11 TO PRESENT MARKETING COORDINATOR Full service eCommerce provider for 80 CPG companies, including Hershey’s, Nestle, Post Foods, and Hain Celestial. Managed over $200,000/year for AdWords and Bing campaigns for 40+ clients and optimized for revenue, returning more than 5x our marketing spend Created marketing plans to achieve revenue goals with clients, from devising email marketing strategies to launching new online marketing channels Leveraged in-depth knowledge of Google Analytics to drive internal learning on mobile and A/B testing, improving our service to clients and leading to 179% increase in revenue/mobile visitor Launched new marketing programs including retargeting and email drip campaigns, leading the investigation of different providers and analyzing performance of new vehicles Oversaw email marketing campaigns for 40+ brands, including copywriting and A/B testing leading to improvements in profitable revenue Trained new marketing team members in Google AdWords and Analytics Facilitated communications on various projects between clients, agencies and internal teams coordinating timelines on product launches and engineering efforts MARKETING ASSISTANT Developed Paid Search programs for over 50 companies, creating SEM campaigns from scratch for Tootsie, Nature’s Path and more, increasing revenue 500% while improving ROI 300% Recognized early importance of Google Shopping and launched Product Listing Ads increasing visibility of paid search presence BARBARA’S BAKERY MARKETING INTERN 1/10 TO 9/10 International natural food company Proofread and ensured accuracy of over 80 new products and packages Facilitated communication between sales, marketing, and R&D on total re-branding Assisted in product development and package design SAN JOSE EARTHQUAKES SOCCER OPERATIONS INTERN Professional soccer team in Major League Soccer Helped prepare senior management for 2010 Draft Created executive presentations for General Manager’s meetings
9/09 TO 1/10
UCLA OUTDOOR ADVENTURES, LOS ANGELES 10/05 TO 6/09 Led experiential education and team building activities for students, corporations, athletic teams Responsible for group safety, logistics, and customer satisfaction EDUCATION UNIVERSITY OF CALIFORNIA, LOS ANGELES BACHELOR OF ARTS, ECONOMICS BACHELOR OF ARTS, SPANISH OVERALL GPA 3.3
JUNE 2009
ACTIVITIES AND AWARDS Fluent in Spanish - Studied abroad in Barcelona Junior year of college Avid rock climber and outdoorsman Wilderness First Responder and Avalanche Safety 1 Certified, plus multiple courses with the National Outdoor Leadership School Earned rank of Eagle Scout at age 17
