WEEKEND WEEKEND ARGUS ARGUS average issue readers in Profile

• Weekend Argus has 235,000 Weekend Argus has 235,000 unduplicated unduplicated readers readers • 123,000 123,000 read read the the Saturday Saturday edition edition • 127,000 127,000 read read the the Sunday Sunday Argus Argus • 15,000 15,000 read read both both editions editions • Circulation: Circulation: 54,516 54,516 ABC ABC (Jul-Sep (Jul-Sep 2014) 2014) • 81% 81% or or 190,000 190,000 readers readers of of Weekend Weekend Argus Argus reside reside within within the the Cape Cape Town Town metropole metropole • Weekend Weekend Argus Argus has has superior superior coverage coverage of of news, news, finance, finance, entertainment entertainment and and sport with a strong emphasis sport with a strong emphasis on on lifestyle lifestyle issues issues • 49% 49% of of Weekend Weekend Argus Argus readers readers have have Matric and 26% have a Post Matric Matric and 26% have a Post Matric qualification qualification • 34% 34% of of readers readers are are in in LSM LSM 7 7 -- 8 8 and and 44% 44% in in LSM LSM groups groups 9 9 –– 10 10 • 81% 81% of of readers readers have have at at least least one one account with a financial institution account with a financial institution while while 66% 66% access access the the internet internet regularly each week regularly each week • Readers Readers of of Weekend Weekend Argus Argus are are well well educated educated and and influential influential making making them them aa highly highly desirable desirable market market segment segment with with an an average average household household income income of of R17,666 per month, well above the R17,666 per month, well above the average average for for the the city city • 29% 29% of of readers readers are are responsible responsible for for day day to to day day purchases. purchases.

Amps Jun 2014 ABC: Jan-Mar 2014

fact sheet

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