Your audience is tuned in with news apps New research1 reveals that brands can reach an engaged audience throughout the day with news apps. Read on to discover who is using news apps and how to best get their attention.
1
“Something for everyone,” Ipsos MORI mobile app research report commissioned by Google, U.S., July 2017
Men and women of all ages use news apps By age*
By gender*
16%
44%
20%
55-65 years old
of app users are female
18-24 years old
19% 45-54 years old
56% of app users are male
21%
24%
35-44 years old
25-34 years old
Based on overall smartphone users who use news apps
*
News app users are often the main shoppers and main earners in their households 73%
73% of news app users identify as the main earner in their household
79%
79% of news app users identify as the main shopper in their household
News app users check in frequently to stay up to date on current events
8%
more than 6x per day
72% at least once per day
Average use for news apps
31 minutes a day
91% at least once a week
93% at least once a month
more than
2x per day
10 minutes per session
News app users stay informed throughout the day
39%
while relaxing
35% at breakfast
32%
in the evening
31%
on their lunch break
Learn how to captivate audiences on news apps Read the full Display & Video 360 Guide to Advertising in Apps to learn how to reach and engage your audience with news apps.
By age*. By gender*. News app users are often the main shoppers and ... Read the full Display & Video 360 Guide to Advertising in Apps to learn how to reach ...
common when people are relaxing and in the evening. By age*. By gender* ... Read the full Display & Video 360 Guide to Advertising in Apps to learn how to ...
And it's not just Guaranteed deals that ... easy to use, and makes data accessible for everyone so the âahaâ moments are simple to discover and share.
To give their advertisers access to premium audiences, MercadoLibre used Google Analytics 360 to turn its first party ... Using the data sets, MercadoLibre set up Programmatic Guaranteed deals in DoubleClick for Publishers that ... Across all deal ty
Get insights, not data. Every person that matters to your business has their own unique preferences, interests, and ... display, email, social, and CRM. Thanks to native integration with DoubleClick, you also get automatic access to Google proprietar
High school, bachelor's, master's? Clarify what type of job your ... Are they into arts? Science? If they had more free time what would they do? Research your ...
Google and the Google logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. GANL-CS-1401. About the Google Analytics 360 Suite. The Google Analytics 360 Su
3. Use Circles to segment your visitors, customers, and even internal teams so that you can share the right information with the right people. Create a ... so they feel the love and share your post with more people. The best times to post are from 10
Finding the right people to take your survey can be a challenge, especially when trying to reach a niche or hard-to-find audience. Sure, you could ask screening questions, but these take up valuable space in your survey and can be inefficient for low
your customers properly, you need to go beyond stereotypes to understand ... Once you've got a clear picture of your target audience you'll be able to reach.
revenue growth, putting strategy into practice is the big challenge many brands are facing, and it's the big issue we ... which means taking every opportunity to measure and analyze first-party data across the whole customer journey. ... industries w
brain area F5, for example, fire both when the monkey is performing an action as well ... Electrophysiological data were recorded in the course of the experiment. .... height), appearing at the center of both PC screens. During each trial, one of ...
social Simon effect to modulate action planning and anticipa- tion. .... Figure 1. The illustration of ...... Tsai, C. C., Kuo, W. J., Jing, J. T., Hung, D. L., & Tzeng, O. J..
Get real-time alerts and notifications. Act on suggestions to improve your campaigns ... monitor your key business metrics with real-time and built-in reports. See automated insights with Google Analytics ... lesson at a time with the Primer app. Use
Solution. Bradesco created a mobile app to provide consumer banking services like checking account balances, paying bills and transferring money between accounts to its on-the-go customers. In an effort to increase app downloads, they worked with the
Jul 15, 2015 - Report of Independent Accountants. To the Management of Google Inc.: We have examined management's assertion that Google Inc., during the period 1 May 2014 through 30 April 2015, maintained effective controls to provide reasonable assu
places must attract immediate attention, draw curiosity, entice Internet users or web. surfers and make them click on it. The banners must have a right set of mix visuals,. words as well as colors that would stand apart from millions of others. As a
Chia-Chin Tsai, Wen-Jui Kuo, Daisy Hung, and Ovid Tzeng. Abstract. & The present study attempts to explore the process by which knowledge of another's intentional behavior in a joint-action scenario is represented through the action observation and e
The placeholder promoted the Hangout, and provided participant bios and links to the evolving news story. They embedded the Hangout into the site with simple HTML code, automatically generated and copied directly from the Hangout page. The Hangout wa
HICKORY -- The Child Wellbeing Program of Catawba County. Social Services was ... "We hope it can serve as a model for best social work practices and ...
Personal Best for Teens-Ackerman Institute, New York, NY. ⢠PHILLIPS ... Unconditional Care Model-Seneca Family of Agencies, San Francisco, CA. ⢠Trauma ...