A Comprehensive report On “A feasibility study of identifying import/export opportunities”

For “INTEGRATION POINT” Submitted to C K SHAH VIJAPURWALA INSTITUTE OF MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION Under Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide

Company Guide

Ms.HetalThakar Assistant Professor

Ms.ChahnaGudeker Hr executive Submitted by

Harshal Deshpande En No: 147050592014

Jaimin Patel En No: 147050592017

M.B.A – SEMESTER III C K SHAH VIJAPURWALA INSTITUTE OF MANAGEMENT M.B.A PROGRAMME Affiliated to Gujarat Technological University Ahmadabad 2015-2016

1

PREFACE

A project report on “A FEASIBILITY STUDY OF IDENTIFIYING IMPORT/EXPORT OPPORTUNITISE FOR INTEGRATION POINT” in our “Comprehensive Project (Cp)” in our second year project for the partial fulfilment of MBA programmed at “C. K. SHAH VIJAPURWALA INSTITUTE OF MANAGEMENT”, Gujarat Technological University, and Ahmadabad.

This report helps us to understand the software industry. study would help to develop a conceptual knowledge on the framework and operations undertaken by this firm in catering a software and use of t individual investors with the needful. The report submitted would be a great help to the software.

This project will guide to company for export and import of software and future demand. Project will be very helpful to our company to guide their clients. It is matter of pleasure for us to submit this documentation of the project work done during the second year of MBA in the Academic year 2014-2015.

2

ACKNOWLEDGEMENT

There is a fact that none of the human being in this world is 100% perfect and in order to gain some perfectness in itself an individual surely needs a helping hand. As too was illiterate with this research topic that we selected for our feasibility at the initial stages, I got acquainted with it slowly and steadily through efforts and surely from various intelligent and helpful personalities. I would like to extend my heartily thanks to all of them through this acknowledgement. To start with, I would like to thanks to Mr. VIJAY PATEL Company head of INTEGRATION POINT, BARODA who have been source of constant inspiration and encouragement to me who have from time to time offered valuable suggestion and ideas. I would also like to thanks to Mr. SIDDHARTH and Ms. CHAHNA GUDEKER for giving me necessary guidelines. I personally would like to thanks Ms. HETAL THAKAR, our Faculty Guide for assisting me throughout the project period, guiding me and assisting at various stages and thus sharing his valuable knowledge with me to enhance my knowledge and helping in preparing a project. I would also like to thanks all the Faculty members, who directly or indirectly help to successfully complete our project.

3

DECLARATION We, HARSHAL.N.DESHPANDE and JAIMIN.D.PATEL, hereby declare that the report for ―Comprehensive Project entitled ’’IMPORT OF SOFTWARE IN SMALL&MEDIUM ENTERPRICE” was a result of our own work and our indebtedness to other work publications, references, if any, have been duly acknowledged.

Place: Vadodara

HARSHAL DESHPANDE (147050592014)

Date: JAIMIN PATEL (147050592017)

4

TABLE OF CONTENS

SR NO.

PARTICULAR

PAGE NO

PART- I Industry Study CH .1

GROWTH AND EVALUATION OF IT INDUSTRY

7

1.1

About the it industry

7

1.2

World market

11

1.3

Indian market

14

1.4

Small and medium enterprise in India(growth)

17

CH .2

MAJOR PLAYERS IN IT INDUSTRY

2.1

Players in world

18

2.2

Players in India

23

2.3

Players in Gujarat

27

2.4

About integration point

29

CH .3

PRODUCT PROFILE

3.1

IT products in world market

35

3.2

IT products in Indian market

36

3.3

Products of integration point

38

CH .4

DEMAND DETERMINATION OF IT INDUSTRY

41

CH .5

FUTURE PROSPECT OF IT INDUSTRY

44

5

PART- I Feasibility Study Introduction CH .1

Marketing Feasibility

49

CH .1.1

STP Model

52

CH .1.2

Marketing Mix

53

CH .2

Technical Feasibility

56

CH .3

Financial Feasibility

59

CH .3.1

EQUIPEMENT DETAILS

59

CH .3.2

FINANCIAL STATEMENT

60

CH .3.3

INCOME STATEMENT

63

CH .3.4

BALANCE SHEET

64

CH .4

Human Resource Requirement

65

CH .5

Conclusion

68

6

LIST OF TABLES/GRAPHS

SR NO

PARTICULARS

1 2 3

WORLD MARKET SIZE

4 5

TABLES/ GRAPH NO

IT DEMAND IN INDIA TOP 10 IT COMPANY IN WORLD REVENUE COMPARISION GRAPH REVENUE COMPARISION TABLE

7

PAGE NO

1 2 1

14 16 21

3

22

2

26

Ch.1 Growth and Evaluation

1.1 About the industry

History The word "software" was coined as a prank as early as 1953, but did not appear in print until the 1960s.Before this time, computers were programmed either by customers, or the few commercial computer vendors of the time, such as UNIVAC and IBM. The first company founded to provide software products and services was Computer Usage Company in 1955 The software industry expanded in the early 1960s, almost immediately after computers were first sold in mass-produced quantities. Universities, government, and business customers created a demand for software. Many of these programs were written in-house by full-time staff programmers. Some were distributed freely between users of a particular machine for no charge. Others were done on a commercial basis, and other firms such as Computer Sciences Corporation (founded in 1959) started to grow. Other influential or typical software companies begun in the early 1960s included Advanced Computer Techniques, Automatic Data Processing, Applied Data Research, and Informatics General. The computer/hardware makers started

bundling operating

systems, systems

software and

programming

environments with their machines. When Digital Equipment Corporation (DEC) brought a relatively lowpriced microcomputer to market, it brought computing within the reach of many more companies and universities worldwide, and it spawned great innovation in terms of new, powerful programming languages and methodologies. New software was built for microcomputers, so other manufacturers including IBM, followed DEC's example quickly, resulting in the IBM AS/400 amongst others. The

industry

expanded

greatly

with

the

rise

of

the personal

computer ("PC") in the mid-1970s, which brought desktop computing to the office worker for the first time. In the following years, it also created a growing 8

market for games, applications, and utilities. DOS, Microsoft's first operating system product, was the dominant operating system at the time. In the early years of the 21st century, another successful business model has arisen for hosted software, called software-as-a-service, or SaaS; this was at least the third time this model had been attempted. From the point of view of producers of some proprietary, SaaS reduces the concerns about unauthorized copying, since it can only be accessed through the Web, and by definition no client software is loaded onto the end user's PC.

IT Industry

Information technology, and the hardware and software associated with the IT industry, are an integral part of nearly every major global industry.

The information technology (IT) industry has become of the most robust industries in the world. IT, more than any other industry or economic fact, has an increased productivity, particularly in the developed world, and therefore is a key driver of global economic growth. Economies of scale and insatiable demand from both consumers and enterprises characterize this rapidly growing sector. The Information Technology Association of America (ITAA) explains 'information technology' as encompassing all possible aspects of information systems based on computers. Both software development and the hardware involved in the IT industry include everything from computer systems, to the design, implementation, study and development of IT and management systems.

9

Features of the IT Industry at a Glance

 Economies of scale for the information technology industry are high. The marginal cost of each unit of additional software or hardware is insignificant compared to the value addition that results from it.  Unlike other common industries, the IT industry is knowledgebased.  Efficient utilization of skilled labor forces in the IT sector can help an economy achieve a rapid pace of economic growth.  The IT industry helps many other sectors in the growth process of the economy including the services and manufacturing sectors.

The role of the IT Industry

The IT industry can serve as a medium of e-governance, as it assures easy accessibility to information. The use of information technology in the service sector improves operational efficiency and adds to transparency. It also serves as a medium of skill formation.

10

MAJOR STEPS TAKEN FOR PROMTION OF IT INDUSTRY

Domain of the IT Industry A wide variety of services come under the domain of the information technology

industry.

Some

of

these



Systems architecture



Database design and development



Networking



Application development



Testing



Documentation



Maintenance and hosting



Operational support



Security services

services

are

as

follows:

Size of the industry According to industry analyst Gartner, the size of the worldwide software industry in 2013 was US$407.3 billion, an increase of 4.8% over 2012. As in past years, the largest four software vendors were Microsoft, Oracle Corporation, IBM, and SAP respectively.

11

1.2 World Market

The information technology (IT) market is both a huge industry in itself and the source of dramatic changes in business practices in all other sectors. The term IT covers a number of related disciplines and areas, from semiconductor design and production, through hardware manufacture (mainframes, servers, PCs, and mobile devices), to software, data storage, backup and retrieval, networking, and, of course, the internet. The term "information technology" in its modern sense first appeared in a 1958 article published in the Harvard Business Review; authors Leavitt and Whisler commented that "the new technology does not yet have a single established name. We shall call it information technology (IT). The term has been defined as "the study, design, development, application, implementation, support or management of computer-based information systems." IT is a branch of engineering dealing with the use of computers and telecommunications equipment to store, retrieve, transmit and manipulate data. Electronic computers, using either relays or valves, began to appear in the early 1940s. The electromechanical Zuse Z3, completed in 1941, was the world's first programmable computer, and by modern standards one of the first machines that could be considered a complete computing machine. Colossus, developed during the Second World War to decrypt German messages was the first electronic digital computer, but although programmable it was not general-purpose, being designed for a single task. Neither did it store its programs in memory; programming was carried out using plugs and switches to alter the internal wiring. The first recognisably modern electronic digital stored-program computer was the Manchester Small-Scale Experimental Machine (SSEM), which ran its first program on 21 June 1948. Global spending on the information technology market is expected to have hit the US$3.6 trillion mark during 2011, rising 5.6% on the previous year. The global IT services market has been forecast to grow at a compound annual growth rate (CAGR) of 5% over the next five years, to reach a market value of US $1,147 billion by 2017. Growth in global hardware spending in 2011 was predicted to be 11.7% over the 2010 spend of US$375 billion. This is slightly behind the 12.1% growth achieved in 2010, by comparison with the spend for 2009, but it represents a significant upward revision on an earlier prediction of growth of 9.5% for the hardware segment in 2011. The world healthcare IT market is expected to grow from $99.6 billion in 2010 to $162.2 billion in 2015, at a CAGR of 10.2% from 2010 to 2015. Need to cut healthcare costs, enhance clinical/administrative workflow of hospitals, and huge demand for faster, error-free, efficient healthcare delivery, is fuelling the healthcare provider IT market worldwide. Furthermore, the initiatives taken by 12

the government for adoption of healthcare IT systems globally are also a significant driving force. One of the biggest growth areas in the information technology market is computer services. In 2010 the total global spend on services amounted to US$793 billion. This value was predicted to have risen by 6.6% through 2011 to US$846 billion, up two percentage points on the forecast it made in March 2011. Cloud computing continues to be a major factor in corporate spending, which is not surprising when one considers that "the cloud" encompasses servers, storage, networking, and application services. Spending on cloud computing in 2011 was predicted to increase four times faster than IT spending overall. Worldwide spending on "public cloud" services was around US$74 billion in 2010, comprising some 2% of overall IT spending. This value was anticipated to rise to US$89 billion in 2011, an increase of 20%. By 2015 this spend will have almost doubled, reaching US$177 billion. This will amount to around 5% of total global IT spend. Computer gaming is becoming an ever-more-important sector of the information technology market. Global spending on gaming will exceed US$74 billion in 2011, up 10.4% from 2010. Of this, software will be worth some US$44.7 billion while the rest is taken up by "the gaming eco-system," which comprises high-end gaming PCs and the online environment for online games, which are expected to be a major growth segment to 2015. The United States has the most advanced information technology industry in the world. There are more than 100,000 software and information technology (IT) services companies in the US, and over 99% are small and medium-sized firms (i.e. under 500 employees). This total includes software publishers, suppliers of custom computer programming services, computer systems design firms and facilities management companies. The industry draws on a highly educated and skilled US workforce of nearly 2 million people, which has continued to grow over the past decade. The market holds significant opportunities for industry players due to increasing IT spending in the healthcare, retail, and transportation sectors. Furthermore, the increasing global demand for systems, software, and services, as well as IT spending by governments, and the banking and financial sectors are likely to boost the global IT services market. In 2011 Apple's Mac platform passed a global market share of 5% for the first time in 15 years. This is suggested to be down to strong growth from the Asia-Pacific region, with China becoming Apple's second largest market for Macs. Mac shipment growth outpaced the PC market in the third quarter of 2011 for the 22nd straight quarter. Apple's growth of 24.6% currently dwarfs the 5.3% growth seen by PC shipments in the same quarter. Despite 22 consecutive quarters of Apple Macs outpacing PCs in terms of shipments, Microsoft Windows still holds by far the largest market share of the global operating systems industry, with 84.51%. Mac is a clear second place, with 14.35%, while Linux has 0.77% of the market.

13

Growth & Evaluation of world market This note is work in progress and examines empirically whether and how regional integration leads to convergence and growth amongst developing countries. Using standard growth models for nearly 100 developing countries over 1970-2004 we cannot establish robust growth effects of regional integration at the aggregated level of analysis even after using alternative measurements of regional integration. Yet, country-specific growth diagnostics do suggest that regional integration can be a key if not binding constraint to growth as "deep" regional approaches can help to address crucial rail, road, air and energy links amongst countries (e.g. in the EAC-Estimate at completion) Preliminary findings further suggest that initially high levels of regional income disparities will lead to greater decreases in disparities. Whilst the level of intra-regional trade and incomes do not explain changes in income disparities, the presence of a regional DFI (Development finance institution) with a relatively high loan exposure to GDP ration tends to reduce regional income disparities suggesting a useful role for deeper integration in achieving regional cohesion. A one percentage point increase in development finance (DFI) exposure leads to a drop of about one percentage point. while the macroeconomic literature on regional integration tends to highlight only limited expected effects of African regional integration, our work at the firm level in three African countries (Benin, Malawi and South Africa) is indicative of significant dynamic effects of RI for firm level productivity in Africa. We suggest that further growth analytical work is undertaken which combines the development of methods to examine the effects of regions and measurement of the various types of regional integration. Coordination of cell division and pattern formation is central to tissue and organ development, particularly in plants where walls prevent cell migration. Auxin and cytokine are both critical for division and patterning, but it is unknown how these hormones converge upon tissue development. We identify a genetic network that reinforces an early embryonic bias in auxin distribution to create a local, no responding cytokine source within the root vascular tissue. Experimental and theoretical evidence shows that these cells act as a tissue organizer by positioning the domain of oriented cell divisions. We further demonstrate that the auxin-cytokinin interaction acts as a spatial incoherent feed-forward loop, which is essential to generate distinct hormonal response zones, thus establishing a stable pattern within a growing vascular

14

Graph No-1

15

1.3 Indian Market

India IT industry is the only industry in the country that has outperformed all others in the battle against the global competition. In fact, Indian IT industry went through a dream run to grow from a meagre US$ 150 million in 1991-92 to an astounding US$ 5.7 billion in 1999-2000. Taking its advancement further ahead, the Indian IT industry has taken itself to a new height to be at par with the global leaders in the current days.The term 'Information Technology' (IT), as defined by the Information Technology Association of America (ITAA) is the "study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware. " India IT market consists of all the companies that use computer and computer software to convert, store, protect, process, transmit and retrieve information or data. Inside the Industry India IT market emerges across four broad sectors: IT Services Software Products IT Enabled Services (ITeS) E-business Indian IT companies encompass various aspects of computing and technology covering almost every segment of human activities. The duties performed by the professionals in IT companies include: Software Development Management Information System Data Management Computer Networking Data Security The Growth of Indian IT Market Since 1991, the Indian IT market has seen a substantial growth rate as the software exports from the country have consistently been over 50% during this period. The total revenues of software exports reached at ` 46100 crores. The total exports also soared up from 4.9% in 1997 to 20.4% in 2002-03. Software exports in India have played a major role in the economic development of the country. The software and services revenue of the country also soared up from US$ 22 billons in 2004-05 to US$ 28.5 billions in 2005-06 with a growth rate of 32%. Not only in the software exports, India IT market has also considerably grown in the domestic sector as well.

16

Graph No-2

Growth & Evaluation of India Market Growth Opportunities for the industry There are two ways in which the industry can witness growth· Increasing the domestic sales · Moving up the value chain The industry is right now predominantly export oriented. When we look at the growth in exports and the growth in domestic sales, we can observe that the domestic sales growths are left far behind. So if the domestic sales increase, growth of the overall industry will happen. Therefore, the players as wells the government should take initiatives to increase the domestic consumption. The Indian IT players are pre dominantly involved in rendering lower end services to their clients. Therefore, the industry can grow only when it starts moving up in the value chain. Presently, the Indian IT industry is basically focusing on the Application Maintenance and Infrastructure Management. But the focus on rendering higher end services will help in strengthening the brand image of the industry. Business & IT Strategy Business Intelligence Solutions, Business Application Design Process Redesign and Development, Package Implementation Application Management, System Integration Infrastructure and Network Management Figure

17

1.4small and medium Enterprise in india (growth) The surge of e-commerce in India is driving growth of small and medium enterprises (SMEs), which in turn is contributing to new job opportunities and GDP contribution, says a study. The recently-released study, jointly conducted by domestic e-commerce player Snap deal and consultancy firm KPMG, claimed that e-commerce sector in India is projected to cross $80 billion by 2020, examined the macro-impact of the sector on the growth of SMEs and identified remaining gaps in the ecosystem that needed to be plugged. As per the report, 85 percent of SMEs who adopted e-commerce believe that it is a cost effective medium for sales growth. The study also claimed that SMEs who actively adopt the internet for business activities boast 51 percent higher revenues, which results in 49 percent more profit and a seven percent broader consumer base than their offline counterparts. "At Snap deal, we are working towards building the most impactful digital commerce ecosystem in the country and SMEs form the foundation of this ecosystem in many ways," said co-founder and chief executive KunalBahl. "With over 200,000 sellers operating on our platform, we felt the need to conduct a systematic unbiased study to identify opportunities and challenges to further accelerate the growth of the sector. "We have taken a number of initiatives like seller training programmers, seller financing programmes - Capital Assist and Snap deal Seller Advisor Programme, with an aim of creating life changing experiences for over one million sellers in the next three years. This study has given us deeper insights into what more we can do to enable small businesses become more successful online," he added. The study also highlighted the importance of SMEs in the country which accounted for over 17 percent of the gross domestic product (GDP) in 2014 and contributed to 45 percent of the nation's industrial output and 40 percent of the total exports. It also claimed that SMEs are capable of creating 1.3 million jobs per year. 18

Ch. 2 Major players

2.1 Players in world There are so many players of world. The Forbes list for software companies excludes manufacturers, consumer electronics companies, conglomerates, IT consultancy, and computer services.

Microsoft Microsoft corporation is an American multinational technology company , headquartered in Redmond, Washington. Microsoft founder by Paul Allen and bill gates on April 4 1975.

Oracle The Oracle Corporation is an American global computer technology corporation, headquartered in Redwood City, California. Ellison co-founded Oracle Corporation in 1977 with Bob Miner and Ed Oates under the name Software Development Laboratories (SDL).

SAP SAP SE (Systems, Applications & Products in Data Processing) is a European multinational software corporation that makesenterprise software to manage business operations and customer relations. SAP is headquartered in Walldorf, Baden-Württemberg,Germany, with regional offices in 130 countries. The company has over 293,500 customers in 190 countries In 1976, SAP GmbH was founded, and moved its headquarters the following year to Walldorf, Germany

19

Symantec Symantec Corporation (commonly known as Symantec) is an American technology company headquartered inMountain View, California, United States. The company produces software for security, storage, backup and availability and offersprofessional services to support its software Founded in 1982 by Gary Hendrix with a National Science Foundation grant, Symantec was originally focused on artificial intelligence-related projects, including a database program.

VMware VMware, Inc. is an American company that provides cloud and virtualization software and services and claims to be the first to commercially successfully virtualized the x86 architecture. Founded in 1998, VMware is based in Palo Alto, California. In 2004 it was acquired by and became a subsidiary of EMC Corporation, and then on August 14, 2007, EMC sold 15% of the company in a New York Stock Exchange IPO.

Fiserv Fiserv, Inc. is an American worldwide provider of financial services technology. The company serves more than 16,000 clients worldwide, including banks, thrifts, credit unions, investment management firms, leasing and finance companies, retailers, merchants and government agencies. Starting in 1984 as a privately held company, Fiserv transformed itself through a corporate acquisitions strategy resulting in more than 150 acquisitions during the following 25 years. Beginning as a $21 million business with 350 employees, by 2009 it had become a Fortune 500 company worth $4.7 billion with more than 19,000 employees.

CA Technologies CA, Inc., currently known as CA Technologies and previously as Computer Associates International, Inc., is one of the largest independent software corporations in the world. CA for short, is an American, multinational, publicly held company headquartered inNew York, New York. The company creates systems software (and previously applications software) that runs in mainframe,distributed computing, virtual machine and cloud computing environments. The company was established by Charles Wang and Russell Artzt in 1976.

20

Intuit Intuit Inc. is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals. It is incorporated in Delaware and headquartered in Mountain View, California.The company was founded in 1983 by Scott Cook and Tom Proulx in Palo Alto, California.

Salesforce.com Salesforce.com (stylized as sales force) is a cloud computing company headquartered in San Francisco, California. Though its revenue comes from a customer relationship management (CRM) product, Sales force also tries capitalizing on commercial applications of social networking through acquisition. The company was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS). Harris, Moellenhoff and Dominguez, three software developers previously at consulting firm Left Coast Software, were introduced to Benioff through friend and former Oracle colleague Bobby Yazdani

21

The top 10 companies in the 2013 list for the "Software & Programming" industry are:

Rank

Company

Revenue

FY

Market cap

Headquarters

Refs

Redmond, WA, USA

[1][2]

1

Microsoft

$86.83

2015

$385.4

2

Oracle

$38.27

2015

$194.7

3

SAP

$23.3

2014

$85.9

4

Symantec

$6.7

2015

$17.7

5

VMware

$6.0

2014

$35.3

Palo Alto, CA, USA

[9][10]

6

Fiserv

$4.8

2013

$17.2

Brookfield, WI, USA

[11][12]

$4.5

2014

$13.7

Islandia, NY, USA

[13][14]

7

CA Technologies

8

Intuit

$4.2

2013

$26.0

9

Salesforce.com

$4.1

2014

$37.4

10

Amadeus IT

$4.1

2013

$17.7

Redwood City, CA,

[3][4]

USA

Walldorf, Germany

Mountain View, CA,

[5][6]

[7][8]

USA

Mountain View, CA,

[15][16]

USA

San Francisco, CA,

[17][18]

USA

[19][20]

22

Madrid, Spain

23

2.2 Players in India

This is a list of notable companies in the information technology sector based in India. Top 10 companies are listed in descending order of their market capitalization, and other companies are listed alphabetically, grouped by the cities in which they are headquartered. Certain companies have main offices in more than one city, in which case they are listed under each, but minor offices and resources are not listed. Foreign companies are only listed if they have one of their main offices in India.

Tata Consultancy Services Tata Consultancy Services Limited (TCS) is an Indian multinational information technology (IT) service, consulting and business solutions company headquartered in Mumbai, Maharashtra. TCS operates in 46 countries. It is a subsidiary of the Tata Groupand is listed on the Bombay Stock Exchange and the National Stock Exchange of India. TCS is one of the largest Indian companies by market capitalization ($80 billion)and is the largest India-based IT services company by 2013 revenues. TCS is now placed among the ‘Big 4’ most valuable IT services brands worldwide. Tata Consultancy Services Limited was founded in 1968 by a division of Tata Sons Limited. Its early contracts included punched card services to sister company TISCO (nowTata Steel), fortune ranking 1 working on an Inter-Branch Reconciliation System for the Central Bank of India, and providing bureau services to Unit Trust of India.

Infosys Infosys Limited (formerly Infosys Technologies Limited) is an Indian multinational corporation that provides business consulting,information technology, software engineering and outsourcing services. It is headquartered in Bangalore, Karnataka.[3]Infosys was co-founded in 1981 by Narayan Murthy, Nandan Nilekani, N. S. Raghavan, S. Gopalakrishnan, S. D. Shibulal, K. Dineshand Ashok Arora after they resigned from Patni Computer Systems. The company was incorporated as "Infosys Consultants Pvt Ltd." with a capital of ₹10,000 or US$1,250 (about $3,243 in 2015) in Model Colony, Pune as the registered office.

24

Wipro Wipro Limited (Western India Products Limited) is an Indian multinational IT Consulting and System Integration services company headquartered in Bangalore, India. As of March 2015, the company has 158,217 employees servicing over 900 of the Fortune 1000 corporations with a presence in 67 countries

HCL Technologies HCL Technologies Limited is a global IT services company, headquartered in Noida, Uttar Pradesh, India. Originally theresearch and development division of HCL Limited, it emerged as an independent company in 1991 when HCL Limited ventured into the software services business. HCL Technologies (often called Hindustan Computers Limited) offers services including IT consulting, enterprise transformation, remote infrastructure management, engineering and R&D.

Tech Mahindra Tech Mahindra Limited is an Indian multinational provider of information technology (IT),networking technology solutions and Business Process Outsourcing (BPO) to the telecommunications industry. It is a specialist in digital transformation, consulting and business re-engineering solutions. Anand Mahindra is the founder of Tech Mahindra which is headquartered at Pune, India Foundation Tech Mahindra Limited is an Indian multinational provider of information technology (IT), networking technology solutions andBusiness Process Outsourcing (BPO) to the telecommunications industry. It is a specialist in digital transformation, consulting and business re-engineering solutions. Anand Mahindra is the founder of Tech Mahindra which is headquartered at Pune, India Foundation

Oracle Financial Services Software Oracle Financial Services Software Limited is a subsidiary of Oracle Corporation. It is an IT solution provider to the banking industry. It claims to have more than 900 customers in over 145 countries.[3] Oracle Financial Services Software Limited is ranked No. 9 in IT companies of India and overall ranked No. 253 in Fortune India 500 list in 2011

25

Mind tree Mindtree is a multinational information technology and outsourcing company headquartered in Bengaluru, India and New Jersey. Founded in 1999, the company employs approximately 15,000+ employees with annual revenue of $600+ million. The company deals in e-commerce, mobile applications, cloud computing, digital transformation, business intelligence, data analytics, testing, Agile software development, infrastructure, EAI and ERP, with more than 290 clients and offices in 14 countries. In August 1999, Mindtree Consulting Private Limited was founded by ten IT professionals of which three of them invested through an entity incorporated in Mauritius.

Emphasis Emphasis denotes the special weight or forcefulness given to something considered important; the special attention or prominence given to something; the prominence given to a syllable or words.

Hex aware Technologies Hexaware Technologies Limited (HTL) (BSE: 532129, NSE: HEXT) is an information technology and business process outsourcing service provider company based in Navi Mumbai, India. Founded in 1990.The company's core activity spans development support, integration, implementation and testing services across all major enterprise software systems such as PeopleSoft, Workday, Oracle, SAP and Microsoft.

Cyient Cyient (formerly Infotech Enterprises) is an Indian company focussed on engineering, networks and operations. It has 12,000+ employees across 38 global locations as of March 2014. The company features among the top 30 outsourcing companies in the world. On 15 January 2010, Daxcon was acquired by Infotech Enterprises America, Inc; a wholly owned subsidiary of Infotech Enterprises Limited, India.

26

INDIAN SOFTWARE COMPANY

Company Tcs

Revenue (million)2007-08 2,12,150

Export

Domestic

93

7

Wipro

1,68,840

76

24

Infosys

1,55,310

99

1

Cisco

58,370

92

8

Intel

43,100

90

10

Hp

1,54,540

18

82

Ibm

1,01,010

58

42

Oracle

58,080

-

-

Sap India

32,600

79

21

27

2.3 Players in Gujarat

Best Software Company – Gujarat   

InfoStretch Solutions Pvt. Ltd. Openxcell Technolabs Pvt. Ltd. KiwiQA Services Pvt. Ltd.

Open cell One of the pioneers in mobile app development services, we at Openxcell have witnessed the entire evolution of mobile software since inception. Setting a benchmark in making quality mobile apps, we are now perceived as one of the best entities providing end to end solutions for mobile apps. Not only we design and develop great mobile applications, we follow it with app marketing strategies to give you a complete range of services. We Complement it with strict quality control for satisfactory user experience. With blurring lines between web and mobile, we made sure that we have a strong web development team to deliver incredible websites and web apps that performs equally across all platforms. Being an award winning company, we envision to become the best, one stop solution for all mobile and web development needs.

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Kiwi QA Kiwi qa is a software testing services for better quality. we offer mobile testing, security testing, compatibility service, test automation and load & performance testing.

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2.4 Integration point

The Company

Integration Point Provides Compliance, Content, and Connectivity in one Integrated Solution Integration Point, Inc. provides global trade management and compliance solutions to assist international organizations in efficiently managing the import and export of goods. The Integration Point solution is a comprehensive suite of fully integrated, web-based software products that provide consistent and secure access to information around the world and across all industries. Integration Point Global Trade Management facilitates all trade compliance processes such as: export management, product classification, CTPAT, AEO and PIP certifications, compliance with Consumer Product Safety Improvement Act and Lacey Act, restricted party screening, Free Trade Agreement qualifications, filing of the Importer Security Filing or 10+2, entry validation, and participation in various duty deferral programs. Companies dependent on the efficient import/export of goods rely on Integration Point to help them quickly and accurately navigate through the often complex and dynamic requirements of global trade.

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About company

Global Trade Management & Compliance Solutions A leading provider of global trade management solutions, Integration Point provides import and export capabilities, up-to-date regulatory information for 180+ countries and connectivity to supply chain partners and government agencies across the world.  Manages more than $400 billion in trade  Facilitates trade across countries representing 99% of global import value  Maintains regulatory knowledge of over 180 countries  Spans all industries, addressing the diverse needs of global corporations  Integrates with ERP systems (SAP, Oracle, JD Edwards, etc.) to allow for full communication between all systems involved in a transaction or shipment The Integration Point Global Trade Management platform is the most comprehensive global compliance platform with the greatest customer adoption in every industry segment, having the deepest and broadest functionality available from a single global trade platform. Integration Point built its products with a global perspective, recognizing that every customer would differ depending on whether they import, export, or both. The platform is modular and allows companies to engage with only the solutions needed. Integration Point includes solutions for: import/export management, supply chain and security, entry validation, denied party screening, product classification, free trade agreement qualification, foreign-trade zone, and global duty deferral program management.

31

Cloud Technology

Leveraging Global Trade Management & Compliance Technology Integration Point Global Trade Management is built using Software-as-aService (SaaS) model, utilizing cloud technology, which allows companies to benefit from a large scale and fully integrated Global Trade Network without significant IT investments.

Integration Point Cloud Technology integrates enterprise, supply chain and regulatory information, providing companies with a Global Trade Network that touches every transaction affecting trade compliance. With the Integration Point platform, compliance, content and connectivity are made available to all size companies, ranging from small and medium size enterprises to some of the most complex, high-volume Fortune 500 and Global 500 companies. Utilizing innovative technology built into each solution provides companies with the following capabilities:  Integrate with a customer's existing ERP and/or logistics platform (SAP, Oracle, JD Edwards, MAPICS, BPCS, MFG/PRO, EXE, PKMS, etc.) to allow for overall connectivity between all systems involved in a transaction or shipment  Manage high transaction volumes and multiple user processing to power complex and high-volume activities

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 Access data from the office, off-site locations, or anywhere in the world securely with each Integration Point web-based solution  Generate dynamic reports and access data on-demand using the web-based Open Query tool to satisfy special business needs or requests from Customs  Capture supply chain information early in the business cycle by importing or soliciting supplier or other partner information 

Customize the solution to fit a customer's needs



Avoid language barriers with multi-lingual capabilities

 Automate the time-consuming and manual process of verifying entry data  tool

Create an audit trail through reports and the document retention

 Integrate with any number of the Integration Point solutions on one core platform

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Industries Global Trade Management & Compliance for all Industries Integration Point Global Trade Management solutions are built upon a web-based platform. Whether a company starts with one solution, or several, the web-based architecture allows other trade compliance solutions to be added in a timely and cost-efficient manner. Utilizing a web-based platform across all global trade compliance solutions, companies have the ability to access any of the following solutions, from anywhere, at anytime:  Entry Verification  Global Trade Content (harmonized tariff schedules, denied party lists, free trade agreements, export classification, import and export requirements)  Global Classification  Denied Party Screening  Supply Chain Compliance (C-TPAT, PIP, AEO, NEEC, Lacey Act, Import Product Safety,Social& Environmental Responsibility)  Trade Zones (US FTZ, MX Maquiladora/IMMEX, EU Customs Warehousing &Processing under Customs Control, India Special Economic Zones, Chinese Processing Trade Regimes, Free Trade Zones)  Free Trade Agreement qualifications  Export Management  Import Management  Integration Point Global Trade Management offers companies the ability to customize their solution, combining any of the solutions above, delivering what is necessary for the efficient import/export of goods.

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Global Trade Compliance Spans All Industries Integration Point combines robust functionality with state-of-the-art technology to address the diverse needs of global corporations, across industries and geographies. Integration Point has a solution for organizations in all industries, including:          

Aerospace Automotive Alcohol and Food Products Apparel, Footwear, and Textile Consumer Goods Electronics Petroleum Pharmaceutical Retail 3rd Party Logistics Providers

35

Ch.3Product Profile 3.1Software industry in world market

Infrastructure vendor Infrastructure system that is largely software defined with tightly integrated computer, storage, networking and virtualization resources.

CRM CRM is a approach to managing company’s interaction with current and future customers. it often involves using technology to organize, automate and synchronize sales, marketing and technical support.

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3.2Software industry product in indian market

EKA EKA is a supercomputer built by the Computational Research Laboratories with technical assistance and hardware provided by Hewlett-Packard. EKA uses 14,352 cores based on the Intel QuadCore Xeon processors. The primary interconnect is Infiband 4x DDR. EKA occupies about 4000 sq. feet area. It was built using offshelf components from Hewlett-Packard, Mellanox and Voltaire Ltd.. It was built within a short period of 6 weeks.

Quick Heal Quick Heal Technologies Ltd., founded in 1993, is an IT security.solutions provider and an ISO 9001 certified company. Quick Heal has partnered with Microsoft and Intel. The products are certified by ICSA Labs and AV-Test. The company has global offices in UAE, US, Japan and Kenya. It has a network of 15000+ channel partners in more than 100 countries worldwide. Quick Heal Technologies has an active customer base of over 17 million in 112+ countries and employs more than 1200 people across 33 branches in the country. Quick Heal was founded in 1993, as "CAT Computer Services (P) Ltd". 37

Tally Solutions

Tally Solutions Pvt Ltd is a Bangalore-based software company that currently sells into more than 100 countries beyond its nativeIndia, including the United Kingdom, Bangladesh and the Middle East. Tally's software is mainly used for vouchers, financial statements, and taxation in many industries, and has specialised packages for retail businesses. More advanced capabilities are found in its enterprise resource planning package.

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3.3 Product Summary of integration point

The practice of exporting and importing goods is becoming increasingly complex with each new year. This complexity is due, in part, to updated regulations being instituted in countries around the world. Due to these ever-changing regulations, companies need to collect, store and manage classification data in a more centralized fashion. Doing so will allow companies to look for ways to proactively manage their trade compliance data and minimize risks. Integration Point Global Classification Software provides the necessary tools for companies to streamline their entire product classification process. Global Classification Software manages the manual and time-consuming process of classifying products, allowing companies to access international trade data via the web, in one secure, centralized location. Having this information readily accessible allows companies to not only classify their products more efficiently, but also share that information with others in their supply chain

Integration point Product Detail Integration Point Global Classification allows companies to manage a global repository that includes all forms of company and product specific data. Housing import and export classification numbers, regulatory data required by Customs and other government agencies, and company specific SKU data, Integration Point Global Classification manages everything companies need to optimize global trade throughout the organization. Using Integration Point Global Classification, companies can collect, store, manage track and audit all classification data in an easily accessible webbased, secure centralized database.

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Learning management software

Soa with service component software

Animal navigation software

40

Features

 Validate and process both import and export transactions separately  Set up an approval process to ensure data integrity  Manage key import and export classification data required by various countries  Access global and country-specific classification information via the web  Perform mass updates for easy maintenance of product data such as Harmonized Schedule updates  Enhance communication to trading partners by providing multiple language capabilities  Establish company standards to ensure there are no data management issues  Eliminate duplicate data entry through interfaces with inventory processing systems, automatically capturing product and transactional information  Link to Customs and other government agencies to receive tariff updates  Set up user-defined fields to track any other company-specific product data

Benefits  Reduced time and resources spent on managing product classifications and related data. 

Enhanced communication with trading partners



Established automated approval process to ensure data integrity



Improved company standards

 Eliminated duplicate entries through interfaces with inventory processing systems 

Reduced entry filing errors and improved entry auditing

41

Ch.4 Demand determination

Demand in India The Indian IT industry has been witnessing phenomenal growth and setting global benchmarks over the past ten years. It has created new milestones in terms of both revenue growth and employment generation. The 1990s heralded the golden era of Information Technology in the country. It transformed the economic landscape of a nation that was under the clutches of the government till 1994. Liberalisation, privatisation and globalisation became the norm, even as the Indian economy made giant strides in IT and ITes (IT enabled services). Today, with a total revenue of US$70 billion, the Indian IT industry is touted as one of the most robust industries world-wide. A study by National Association of Software and Service Companies (Nasscom)-Deloitte shows that the contribution of the IT/ITes industry to the country's GDP has gone up to a share of 5% in 2007 from a meagre 1.2% in 1998. Software exports from India have increased and account for about 60% of India's total software revenue. It is estimated that IT exports from India will touch around US$175 billion and the total revenue of the sector will be US$225 billion in 2020. Besides being a key driver of global economic growth, the industry has been continuously providing massive employment opportunities to millions of people across the country. Interestingly, South India is the largest IT/ITes cluster in the country and contributes to 60% of the total revenue. The software development activity is largely restricted to few South Indian cities such as Bangalore (also known as the Silicon Valley of India) that has over 5,000 companies, Hyderabad that accounts for over 2,000 companies, and Chennai that hosts over 2,500 companies. This is primarily because these States play host to over 1,500 engineering colleges. This year, over 2.4 lakh students was recruited by the IT industry across the country, as opposed to 1.5 lakh students recruited last year." With a steady expansion of the IT industry in terms of its form, volume and structure, there is an ever-increasing demand for skilled professionals in this sector. Purusothaman says, "Being a service-oriented industry, the software sector is enormously dependent on the availability of manpower. 42

While there is enough supply of professionals from across engineering institutions to cater to the growing demand, our real challenge is in getting the right talent pool equipped with the necessary technical know-how and communication skills." Owing to the phenomenal growth of the industry coupled with its lucrative nature, IT has successfully pervaded into all streams of engineering. According to official sources, over 60 to 70% of students across engineering institutions get into IT/ITes, as against core engineering companies. Core engineering companies (civil, automobile, chemical,etc) do not take students in bulk like software companies. That apart, the comfort and convenience of a white-collared job and the likelihood of working on overseas projects makes IT more sought-after than core." On an average, a fresh engineering graduate is offered a pay package of 3.5lakhs to 4 lakhs by IT companies.

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Demand in world Integration Point to be recognized by Supply and Demand Chain Executive for our work in global trade compliance. Integration Point strives to provide our clients with the tools necessary to maximize cost savings while improving compliance and visibility globally.” By using Integration Point to manage their Global Trade Management needs, importers and exporters can save time, avoid potential errors and reduce costs while adhering to Customs and other trade requirements. These saving reflect on companies bottom lines in a number of tangible ways: from optimizing staff utilization, to avoiding penalties, to making costsaving trade decisions. As business improves and organizations race to increase their flow of products, Integration Point customers can easily grow their SaaS-based capabilities by adding desired functionality with minimal disruption to the business. They can take advantage of trade related cost savings today while positioning themselves for future trade expansion. A leading provider of global trade management solutions, Integration Point, Inc. assists international companies by providing import and export visibility globally, delivering up-to-date global regulatory information and facilitating connectivity to supply chain partners and government agencies around the globe. Built on a single, web-based platform, Integration Point allows organizations to secure their supply chain and comply with global regulatory requirements while improving visibility and realizing savings opportunities. Integration Point Global Trade Management includes solutions for: import/export management, supply chain security, entry validation, restricted party screening, product classification, free trade agreement qualification and duty deferral program management

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Ch. – 5 Future prospects

Future prospects in India

The Indian IT market currently focuses on providing low cost solution in the services business of global IT. Presence of Indian companies in the product development business of global IT is very meagre, however, this number is slowly on the raise. US giants that outsource work to India, do not allocate the high end SDLC (Software Development Life Cycle) processes like requirement analysis, high level design and architectural design, although some Indian IT players have enough competency to take up and successfully complete these high level software jobs. The other prominent trend is, IT jobs, that were earlier confined to Bangalore, are slowly starting to experience a geographical diffuse into other cities like Chennai, Hyderabad and Pune. The growth is not fast paced, this, can be largely attributed to the lethargic attitude of the government in providing proper telecommunication infrastructure. The penetration levels are higher for mobile, but, the speed at which the backbone infrastructure works (network speed) and the coverage it offers are far below what other countries of the world have currently in offer.

Greater realization that no longer can Indian companies be the “backoffice”India needs to become one of the head offices –innovating new products and techniques or shaping major corporate strategies –and a provider of higher value added services in this changing environment, including in growth areas such as cloud computing, security and privacy On the other hand India needs more ‘frugal innovation’ that produces more ‘frugal cost’ products and services that are affordable by people at low levels of income

45

Future prospects in world

As per NASSCOM’s (National association of software and Services Company) research, the IT sector is likely to generate revenues worth USD 130 billion by the end of 2015 which will result in a positive metamorphosis of the Indian economy, pushing it towards high growth rates. Its expenditures are expected to considerably rise in verticals like automotive and healthcare. Government will also try to widen its e-governance measures. However the most important factor for the continuous growth of the IT sector is innovation. The IT industry’s must always strive to come with something new and must respond to the needs of the dynamic environment. The IT industrial sector should stand tough in the face of challenges and try to provide more and more end to end technological solutions to their customer base to keep the impetus growing.

Its mark on the world map is its booming IT industrial sector. The contributions being made by the IT industry towards the country's GDP has led to a steady growth of the Indian economy. India's IT industry is regarded as a hub of innovators providing world class technology solutions across the globe. Various international organizations have set up their offices here in India like Google, Accenture etc. It has helped in changing Indian economy from a agricultural based economy to a knowledge driven economy.

46

PART-II FEASIBILITY STUDY

47

1. MARKETING FEASIBILITY: To understand the marketing feasibility for export or import of software product or services carefully, we collected some secondary data from few sources and separated countries into different segments as per International business standards and factors. Integration points have given 180 countries, which can be taken into consideration as potential customer of software or services.

COUNTRIES TAKEN INTO CONSIDERTATION AS POTENTIAL CUSTOMERS OF SOFTWARE PRODUCT OR SERVICIES.                 

Australia China Brazil UK UAE Iran Japan Russia Egypt Turkey South Africa Kenya Mexico Canada Kenya Tanzania Thailand

According to the current market scenario, out of all these 180 countries there are some counties, which are top service provider in world and some are the competitor countries. After studying the competitor country’s companies, I found out that there are some countries, which are the target market for them and decided to study them further to see the market opportunity in those particular countries.

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FOCUSED COUNTRIES FOR EXPORT OR IMPORT OF SOFTWARE PRODUCT OR SERVICIES Target Countries Competitor Countries       

Egypt India South Africa China Kenya Turkey UAE Tanzania

TARGETED MARKET SEGMENTATION After analyzing the secondary data, I have selected 5 target countries, which hold the potential for the export or import of software product or services and here below I have explained the reason for choosing the particular country.

Egypt Egypt is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is one of the most populous countries in Africa and the Middle East with 15th most populated in the world. According to the Wikipedia, in 2012 Egypt’s GDP was $ 548 billion with the growth of 2.2%. Per capita GDP was $ 6,700 in 2012 with 8.5% inflation rate.

South Africa South Africa is a country located at the southern tip of Africa. It is the 25th largest country in the world by area and the 24th most populous country with over 51 million people. According to the Wikipedia, 2013’s approximated South Africa’s GDP is $ 608.804 billion. Per capita GDP is estimated to be $ 11,750 for 2013 with the inflation of 5%, which shows the purchasing powder of the people in South Africa. Commercial relations have flourished between India and South Africa since the establishment of diplomatic relations in 1993. On the trade front, vale of bilateral trade has trebled from US $ 2.5 billion in 2003-2004 to US $ 7.5 billion in 2008-2009.

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Kenya Kenya is a sovereign state in East Africa with the estimated population of 43,500,000 in 2013. The GDP was US $ 75.888 billion in 2012 with per capita US $ 976. Kenyan currency is called Shillings (KES) which is 1 Indian Rupee is equal to 1.46 Kenyan Shilling. Agriculture is the second largest contributor to Kenya’s gross domestic product (GDP), after the service sector. Although Kenya is the biggest and most advanced economy in east and central Africa and minority of the wealthy urban population often leaves a misleading impression of affluence, Kenya is still a poor developing country with a human development Index of 0.519. Trade between Kenya and India is highly in favor of the latter. Kenya is the world’s 47th largest country with the climate varies from tropical along the coast to temperate inland to arid in the north and northeast parts of the country.

United Arab Emirates (UAE) The United Arab Emirates is an Arab country in the southeast of the Arabian Peninsula on the Persian Gulf. It is one of the most developed economies in Western Asia. The GDP of UAE was US $ 271.316 billion in 2012 with per capita of US $ 49,011. The GDP growth was 4% with inflation rate of 1.4% in 2012. Most of the labor force is service people with 78% and industry with 15% following Agriculture of 7%. 1 Indian Rupee is equal to 0.061 UAE Dirham or we can say that 1 AED is equal to 16.35 Indian Rupees.

Tanzania Tanzania is bordered by Kenya and Uganda with Indian Ocean on the other side. It had GDP of total US $ 28.247 billion in 2012 with per capita of $ 599. The inflation rate was 10.3% in 2009 with GDP growth of 6.5% in 2012. According to Census, the total population of Tanzania was 44,928,923 in 2012. Tanzania exported $ 9 billion in 2012 including gold, coffee, cashew nuts and cotton to major countries like China, Japan, India, Germany and UAE. Their imports were $ 11 billion in 2012 with products like consumer goods, machinery and transportation, equipment and Industrial raw materials and crude oil with countries like India with 18.8% following China, South Africa, Kenya and UAE. India exported US $ 880,628,767 worth of good in 2012 and imported US $ 480,105,675 worth of goods from Tanzania.

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1.1 STP MODEL

SEGMENTATION The needs of each segment are the same, so marketing messages should be designed for each segment to emphasis relevant benefits and features required rather than one size fits all for all customer types. This approach is more efficient, delivering the right mix to the same group of people, rather than a scattergun approach.      

Demographics Psychographics Psychographics Belief and Values Life Stages Geography

TARGETING The list below refers to what’s needed to evaluate the potential and commercial attractiveness of each segment. Integration point targeting to those country, The GDP rate and profit is good.  Criteria Size: The market must be large enough to justify segmenting. If the market is small, it may make it smaller.  Difference: Measurable differences must exist between segments.  Focus on different benefits: Different segments must need different benefits.

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POSITIONING Positioning maps are the last element of the STP process. For this to work, you need two variables to illustrate the market overview. The integration point is strong market position in Indian market as well as us market. So, the integration point focuses on some other country and creates strong position in all over world.

1.2 Marketing mix

The Marketing mix is a set of four decisions which needs to be taken before launching any new product. These variables are also known as the 4 P’s of marketing. These four variables help the firm in making strategic decisions necessary for the smooth running of any product / organization. These variables are    

Product Price Place Promotions

52

Marketing mix is mainly of two types. 1) Product marketing mix – Comprised of Product, price, place and promotions. This marketing mix is mainly used in case of Tangible goods. 2) Service marketing mix – The service marketing mix has three further variables included which are people, physical evidence and process. They are discussed in detail in the article on service marketing mix.

Product – The first thing you need, if you want to start a business, is a product. Therefore Product is also the first variable in the marketing mix. Product decisions are the first decisions you need to take before making any marketing plan. Product of integration point.

Learning management software

Soa with service component software

Animal navigation software 53

Pricing – Pricing of a product depends on a lot of different variables and hence it is constantly updated. Major consideration in pricing is the costing of the product, and servicing charge of product. Many of these factors can change separately. Thus the pricing has to be such that it can bear the brunt of changes for a certain period of time. However, if all these variables change, then the pricing of a product has to be increased and decreased accordingly.

Place – Place refers to the distribution channel of a product. If a product is a consumer product, it needs to be available as far and wide as possible. On the other hand, if the product is a Premium consumer product, it will be available only in integration point head office. Similarly, if the product is a business product, you need a team who interacts with businesses and makes the product available to them. Thus the place where the product is distributed depends on the product and pricing decisions, as well as any STP decisions taken by a firm.

Promotions – Promotions in the marketing mix includes the complete integrated marketing communications. Promotions are dependent a lot on the product and pricing decision. But integration point does not require any promotional scheme because the strong relation in B2B market in all over world.

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2. TECHNICAL FEASIBILITY

The capacity of the “INTEGRATION POINT” at any point in time is almost 150 Employee. Per annum more than 250 interview conduct in integration point. INDUSTRY OVERVIEW On around world in 180 countries. In India only one branch in Vadodara so, set up another branch in around India.

POWER ESTIMATION The power consumption in the INTEGRATION POINT Will be approx RS 12,00,000 consuming at estimated amount of 2,00,000 units of electricity at the rate of RS.6 per units.

The most important steps involved in processing of Software and Data  Selection and preparation of software.  Extraction of software  Straining, Filtration and clarification of software and code  Paste in Excel Macro  Finding code in source.  Copy of Description.  Maintain Excel Macro

55

1. To copy link and open in browser Japan: http://www.customs.go.jp/english/tariff/2012_4/index.htm Australia: http://www.customs.gov.au/tariff/tariff2012.asp

2. Open the Chapter Number Mention in Documents

3. To control A + C

56

4. ‘V’ in Extraction Macro

57

3. FINANCIAL FEASIBILITY

CAPITAL REQUIREMENTS TOTAL INVESTEMENT – 10, 00, 00,000 OWN FUND – 4, 00, 00,000 BANK LOAN – 6, 00, 00,000

3.1 EQUIPEMENT DETAIS Equipments Computers Printers Ups Server Networking Hubs Nodes Cabling Patch cables Projectors Air conditioners Total Equipment Cost Furniture & Fixtures Land and building Other exp Total Fixed Cost

Units 60 15 13 4

Cost (in Rs.) Total Cost (in Rs) 20,000 12,00,000 15,000 60,000 10 1,30,000 25,000 1,00,000

10 10 1,000 100 1 10

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15,000 500 10 50 50,000 25,000

1,50,000 5,000 10,000 5,000 50,000 2,50,000 19,60,000 5,00,000 5,00,00,000 5,14,60,000 10,00,00,000

3.2 FINANCIAL STATEMENT

Particulars Opening balance Revenue

CASH ACCOUNTS FOR THE YEAR 1 Amounts (in Rs) Particulars 3,30,00,000 Administrative exp 2,00,00,000 Communication exp Power Salary Other exp Rental Closing balance

Total

5,30,00,000 Total

59

Amounts (in Rs) 5,00,000 2,30,000 12,00,000 15,65,500 2,00,000 1,00,00,000 3,93,04,500 5,30,00,000

Particulars Opening balance Revenue

CASH ACCOUNTS FOR THE YEAR 2 Amounts (in Rs) Particulars 3,93,04,500 Administrative exp 1,80,00,000 Communication exp Power Salary Other exp Rental Closing balance

Total

5,73,04,500 Total

60

Amounts (in Rs) 5,00,000 2,30,000 12,00,000 15,65,500 2,00,000 1,00,00,000 4,36,09,000 5,73,04,500

Particulars Opening balance Revenue

CASH ACCOUNTS FOR THE YEAR 3 Amounts (in Rs) Particulars 4,36,09,000 Administrative exp 1,76,00,000 Communication exp Power Salary Other exp Rental Closing balance

Total

6,12,09,000 Total

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Amounts (in Rs) 5,00,000 2,30,000 12,00,000 15,65,500 2,00,000 1,00,00,000 1,74,13,500 6,12,09,000

3.3 INCOME STATEMENT

Particulars Revenue (A) General and administrative exp Administrative exp Communication exp Power Salary Other exp Rental Total (B) Operating income (AB) Other income Net Profit/loss

Year 1(in Rs) Year 2(in Rs) Year 2(in Rs) 2,00,00,000 1,80,00,000 1,76,00,000

5,00,000 2,30,000 12,00,000 15,65,500 2,00,000 1,00,00,000

5,00,000 2,30,000 12,00,000 15,65,500 2,00,000 1,00,00,000

5,00,000 2,30,000 12,00,000 15,65,500 2,00,000 1,00,00,000

1,36,95,500 63,04,500

1,36,95,500 43,04,500

1,36,95,500 39,04,500)

-

-

36,95,500

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43,04,500

39,04,500)

4. HUMAN RESOURCE FEASIBILITY HUMAN RESOURCE REQUIREMENT Any business cannot build a good team of working professionals without good Human Resources. The key functions of the Human Resources Management (HRM) team include recruiting people, training them, performance appraisals, motivating employees as well as workplace communication, workplace safety, and much more. We are strict about importance of pleasing customers. Every employee has to undergo trainings so that when it comes to critical moment, they will act based on right mind and to ensure customers are fully satisfied. The motto “just say yes” used to every customer requests. Employees were trained to be out spoken and speak with their open minds. For our café we need to hire two employees.

Recruitment Candidate generation will be done by various sources like newspaper, online, Mail Form and Personal interview and from references.

Selection of employee Employee Selection is essential as for hiring the right Candidate. Effective selection is evaluated by their skills and qualifications. Effective selection can only be done when requirement meets the line. By picking best applicant for the job, the organization will get good performance of employees. Moreover, there will be Less truancy and employee turnover problems in our Organization. By employing the right applicant, we save money and time. During selection procedure, proper Screening of candidates takes place, testing for the entire potential candidate Who applied for the given job. The aspects that we look for in employees are like adaptability, reliability and the capability of team working.

Hiring process information for an interview To make good hiring, interviewing candidates is the best way to gather the necessary information. Resume provides a basic outline of an applicant’s knowledge, experience and skills. Interview allows getting more detailed information such characteristic, personality, confidential, expectation of interviewer, knowledge of the company to past experience in the software industry, work ethic and so on as to whether this candidate is suitable for our café.

63

Training of Employee Training is essential for organizational development and success. With proper training, an employee will be more efficient and productive.

There are 4 training basics:  Training is given to new applicant. It teaches them with basic organizational Knowledge. Such as, goals, rules and regulations, vision and etc.  The existing employees are ret ought to gather their knowledge.  If any change technology, training is given to handle with those changes.  Trainings are given when employees get promoted to share the responsibilities. Putting in systems to recruit, hire, and train baristas and store managers to accommodate with fast growth.

Salary Salary is on the basis of employees post….such as

Particulars

Salary (Rs)

CEO General Manager Sr. Executive(10*30000) Executive(5*26500) Full Time Employee(15*22500) Part Time Employee(97*6500)

65,000 40,000 3,00,000 1,32,500 3,37,500 6,30,500

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5. CONCLUSION From secondary data analysis as well as personal discussion with Industry experts, it has been confirmed that developing courtiers like China, Brazil, India, Russia, South Africa, UAE, Turkey, Egypt, Tanzania, Kenya and other African countries has more potential for Software product and services to developed countries likes    

USA, EU, Australia Japan.

Product application as well as countries strategic situation helps us to identify our scope of work for further study in limited time.     

UAE South Africa Tanzania Kenya Egypt

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